How did Florence, SC vote in the 2024 presidential election?

Florence, SC voted Republican in 2024 with a margin of R+9.8. Kamala D Harris received 40,683 votes and Donald Trump received 49,632 out of 91,471 total votes cast, a 6.6-point shift toward Republicans from 2020.

What is Florence, SC's political history?

Florence, SC has 40 presidential elections on record, spanning 1868 to 2024. Democrats have won 23 and Republicans 17 of those contests. The largest single-election swing was 65.6 points in 1948.

What are the demographics of Florence, SC?

Florence, SC has a population of 798,018 according to the 2020 Census. The racial composition is 54.4% non-Hispanic white, 2.0% Hispanic, 41.2% Black. About 20% of residents hold a bachelor's degree or higher. Median household income is $42,453.

Which places are most similar to Florence, SC?

Based on demographic and electoral similarity analysis, the three most similar metro areas to Florence, SC are Columbus, MS, Greenwood, MS, McComb, MS. Similarity is computed using a vector embedding of demographic, economic, and electoral characteristics.

Live · Metropolitan area

Florence, SC

Pee Dee regional hub where tobacco-era roots meet a growing medical economy

Florence anchors South Carolina's northeastern corridor, where a historically rural electorate has trended toward double-digit Republican margins at the federal level while the McLeod Health complex reshapes the area's workforce and demographic profile.

Presidential margin · 2024

Data unavailable for this race.

Race data unavailable

Geography

Race data unavailable

No current race for this office.

2024FIPS 22500

Population798K

Median ageU.S. 38.9y

38.2y▼ 0.7

Bachelor's+U.S. 35%

20.0%▼ 15.0

White54.4%
Black41.2%
Hispanic2.0%
Two or more1.7%
Asian0.9%
Other0.7%

Trajectory · 2008–2024

Florence, SCBaseline

Cycle2024

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Constituent Counties

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Similarity Explorer

Similar metro areas

Reads like Columbus, MS, Greenwood, MS, and McComb, MS.

8 visible matches

Shreveport-Bossier City, LA

Rural Republican 2

R+14.4

Similarity score95%

Macon-Bibb County, GA

Rural Republican 2

R+2.4

Similarity score95%

Constituent Geography

Counties in Florence, SC

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total	Share
Florence	139K	R+8.0	27,706	32,615	61,140	16.7%
Florence	137K	R+8.0	27,706	32,615	61,140	16.7%
Florence	132K	R+8.0	27,706	32,615	61,140	16.7%
Florence	126K	R+8.0	27,706	32,615	61,140	16.7%
Darlington	68K	R+13.3	12,977	17,017	30,331	8.3%
Darlington	67K	R+13.3	12,977	17,017	30,331	8.3%
Darlington	67K	R+13.3	12,977	17,017	30,331	8.3%
Darlington	63K	R+13.3	12,977	17,017	30,331	8.3%

8 countiesTotal votes: 365,884

Historian Query

Ask the Historian

Explore Florence, SC's political evolution with the Historian

“How has the Florence, SC metro area voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

Florence, SCCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 54.4%Black 41.2%Hispanic 2.0%Multiracial 1.3%Asian 0.9%

Group	Florence, SC	National
▶White (Non-Hispanic)(13)	54.4%	57.4%
▶Black / African American(9)	41.2%	12.2%
▶Hispanic / Latino(17)	2.0%	19.3%
Multiracial / Other	1.3%	4.0%
▶Asian(6)	0.9%	6.0%
▶Middle Eastern / North African(5)	0.2%	0.9%
▶Native American / Alaska Native(3)	0.2%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

52.2%(104.2K people)

U.S. Religion Census 2020

Browse all religions

Catholic-Evangelical edge: -55.8pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.

Ecological pattern — how to read this

Reflects patterns in counties where this religious tradition concentrates — not a claim about individual voters.

Values are derived by joining Religion Census 2020 (U.S. Religion Data Archive) with certified election results at the county level. That means we know what counties with more or fewer of this group did — not how any individual voted.

This is known as ecological inference. It is a valid way to surface geographic correlation but must not be read as a personal-vote claim about anyone in the group.

Tradition	% Pop	% Adherents	US Pop	US Adherents
Evangelical Protestant	30.1%	57.7%	—	—
Black Protestant	7.9%	15.1%	—	—
Mainline Protestant	7.4%	14.2%	—	—
Other	3.4%	6.4%	—	—
Catholic	3.3%	6.4%	—	—
LDS (Mormon)	0.6%	1.2%	—	—
Orthodox Christian	0.1%	0.2%	—	—
Non-religiousPopulation	47.8%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Explore Evangelical Protestant adherence nationally

Who lives in the Florence, SC metro area? 798,018 residents across 8 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

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Florence, SC vs National798K residents

20% of adults hold a bachelor's degree — 13pp below the national average. Places with similar education levels vote R+15 on average nationally.

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

798K

local

798KNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.24%

local

0.24%National 100%

Voting-age population

Local vs state vs U.S.

37.8%

local

37.8%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$42,453

local

$42,453National $83,960

Poverty rate

Local vs state vs U.S.

18.9%

local

18.9%National 12.5%

College degree

Local vs state vs U.S.

20.0%

local

20.0%National 35.6%

Homeownership

Local vs state vs U.S.

69.7%

local

69.7%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

38.2 yrs

local

38.2 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

11.5%

local

11.5%National 15.7%

Age 65+

Local vs state vs U.S.

11.9%

local

11.9%National 17.0%

Foreign born

Local vs state vs U.S.

2.2%

local

2.2%National 14.1%

Non-English at home

Local vs state vs U.S.

3.6%

local

3.6%National 22.2%

English only

Local vs state vs U.S.

96.4%

local

96.4%National 77.8%

Voter Turnout

Turnout in Florence, SC

Turnout % = votes cast ÷ citizen voting-age population (CVAP). Source: CVAP Special Tab 2020-2024.

2024 Turnout

60.6%

vs Previous

-3.6pp

Eligible Non-Voters

60K · 39.4%

Citizen VAP

151,029

History

1988–2024

Ticket-Splitting

Do voters in Florence, SC split their tickets?

Divergence between offices in the same election reveals persuadable voters.

ConsistencyModerate splitting (65/100)

2022 Office Comparisons

Offices	Margin A	Margin B	Split
Senate vs Governor	R+18.2	R+12.6	5.6pp

Average divergence across office pairs: 7.6pp

Containing Geography

Located In

Florence, SC sits inside these higher-level geographies.

South Carolina(State)

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