A fast-growing coastal metro where tourism and retiree migration reshape the electorate
Horry County anchors a metro that has added residents faster than almost any other in the Southeast, drawing retirees and seasonal workers whose divergent economic interests complicate the area's reliably wide Republican margins.
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 77.4% | 57.4% |
▶Black / African American(10) | 13.5% | 12.2% |
▶Hispanic / Latino(17) | 5.5% | 19.3% |
Multiracial / Other | 2.0% | 4.0% |
▶Asian(6) | 1.2% | 6.0% |
▶Middle Eastern / North African(9) | 0.5% | 0.9% |
▶Native American / Alaska Native(2) | 0.4% | 0.9% |
Catholic-Evangelical edge: -21.7pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.9% | 48.3% | — | — | |
| 12.8% | 31.1% | — | — | |
| 3.6% | 8.7% | — | — | |
| 3.1% | 7.5% | — | — | |
| 1.6% | 3.8% | — | — | |
LDS (Mormon) | 0.6% | 1.4% | — | — |
| 0.2% | 0.5% | — | — | |
Non-religiousPopulation | 58.8% | — | — | — |
Who lives in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area? 1,128,664 residents across 4 counties.
23% of adults hold a bachelor's degree — 10pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+45.6 | R+39.6 | 6.0pp |