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Marshall, MO

Small Ozarks hub where rural conservatism runs deep

Marshall anchors Saline County, a historically Democratic river-bottom county that has shifted sharply Republican over the past two decades, mirroring the broader realignment across rural Missouri's agricultural interior.

Presidential margin · 2024
Data unavailable for this race.
Race data unavailable
Geography
Race data unavailable
No current race for this office.
2024FIPS 32180
Population93K
Median ageU.S. 38.9y
36.9y▼ 2.0
Bachelor's+U.S. 35%
18.8%▼ 16.2
  • White82.3%
  • Hispanic8.5%
  • Black5.3%
  • Two or more3.9%
  • Other3.4%
  • Asian0.5%
Trajectory · 2008–2024
Marshall, MOBaseline
Reagan → Bush IIObama → TrumpR+40R+30R+20R+1002020D+5R+45
Cycle2024
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Constituent Counties

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Similarity Explorer

Similar metro areas

Reads like Enid, OK, Batesville, AR, and Martin, TN.
8 visible matches
Constituent Geography

Counties in Marshall, MO

2024 presidential results across the counties that make up this geography.
Sort:
CountyPop.MarginDemRepTotalShare
Saline24K
R+40.4
2,7266,4989,33025.0%
Saline23K
R+40.4
2,7266,4989,33025.0%
Saline23K
R+40.4
2,7266,4989,33025.0%
Saline23K
R+40.4
2,7266,4989,33025.0%
4 countiesTotal votes: 37,320
Historian Query

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Explore Marshall, MO's political evolution with the Historian
Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Marshall, MOCensus ACS 2024Ancestry detail available
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
Expand rows for ancestry detail
White (Non-Hispanic) 82.3%Hispanic 8.5%Black 5.3%Multiracial 2.8%Asian 0.5%Native Hawaiian 0.3%
GroupMarshall, MONational
▶White (Non-Hispanic)(12)
82.3%57.4%
▶Hispanic / Latino(10)
8.5%19.3%
▶Black / African American(4)
5.3%12.2%
Multiracial / Other
2.8%4.0%
▶Asian(4)
0.5%6.0%
▶Native Hawaiian / Pacific Islander(3)
0.3%0.2%
▶Native American / Alaska Native(2)
0.3%0.9%
Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

Religious Adherents

Population that are religious adherents:
49.0%(11.4K people)
U.S. Religion Census 2020
Browse all religions

Catholic-Evangelical edge: -41.7pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.

Ecological pattern — how to read this

Reflects patterns in counties where this religious tradition concentrates — not a claim about individual voters.

Values are derived by joining Religion Census 2020 (U.S. Religion Data Archive) with certified election results at the county level. That means we know what counties with more or fewer of this group did — not how any individual voted.

This is known as ecological inference. It is a valid way to surface geographic correlation but must not be read as a personal-vote claim about anyone in the group.

Tradition% Pop% AdherentsUS PopUS Adherents
Evangelical Protestant
28.5%58.2%——
Catholic
10.3%21.0%——
Mainline Protestant
6.8%13.9%——
Other
1.9%3.8%——
Black Protestant
1.5%3.1%——
LDS (Mormon)
1.4%3.0%——
Non-religiousPopulation
51.0%———
Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.
Explore Evangelical Protestant adherence nationally

Who lives in the Marshall, MO metro area? 92,950 residents across 4 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.
Export CSVPro
Marshall, MO vs National93K residents

19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population
Local vs state vs U.S.
93K
local
93KNational 334.9M
Share of U.S. population
Local vs state vs U.S.
0.03%
local
0.03%National 100%
Voting-age population
Local vs state vs U.S.
35.7%
local
35.7%National 75.7%
Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income
Local vs state vs U.S.
$42,571
local
$42,571National $83,960
Poverty rate
Local vs state vs U.S.
15.6%
local
15.6%National 12.5%
College degree
Local vs state vs U.S.
18.8%
local
18.8%National 35.6%
Homeownership
Local vs state vs U.S.
69.4%
local
69.4%National 65.2%
Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age
Local vs state vs U.S.
36.9 yrs
local
36.9 yrsNational 39.1 yrs
Age 18–29
Local vs state vs U.S.
14.0%
local
14.0%National 15.7%
Age 65+
Local vs state vs U.S.
12.2%
local
12.2%National 17.0%
Foreign born
Local vs state vs U.S.
4.7%
local
4.7%National 14.1%
Non-English at home
Local vs state vs U.S.
7.9%
local
7.9%National 22.2%
English only
Local vs state vs U.S.
92.1%
local
92.1%National 77.8%
Voter Turnout

Turnout in Marshall, MO

Turnout % = votes cast ÷ citizen voting-age population (CVAP). Source: CVAP Special Tab 2020-2024.
2024 Turnout
53.6%
vs Previous
-1.1pp
Eligible Non-Voters
8K · 46.4%
Citizen VAP
17,400
History
1988–2024
Ticket-Splitting

Do voters in Marshall, MO split their tickets?

Divergence between offices in the same election reveals persuadable voters.
ConsistencyHeavy splitting (16/100)
2024 Office Comparisons
OfficesMargin AMargin BSplit
Senate vs GovernorR+31.6R+41.610.0pp
President vs SenateR+40.4R+31.68.8pp
President vs GovernorR+40.4R+41.61.2pp
Average divergence across office pairs: 14.9pp
Containing Geography

Located In

Marshall, MO sits inside these higher-level geographies.
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