East Texas's oil-and-roses hub swings reliably Republican by wide margins
Tyler anchors Smith County, where petroleum industry employment and a large evangelical Christian population have produced Republican presidential margins exceeding 30 points in recent cycles, even as modest demographic diversification continues.
| Group | Tyler, TX | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 62.2% | 57.4% |
▶Black / African American(8) | 17.7% | 12.2% |
▶Hispanic / Latino(16) | 16.9% | 19.3% |
Multiracial / Other | 1.5% | 4.0% |
▶Asian(5) | 1.3% | 6.0% |
▶Native American / Alaska Native(2) | 0.4% | 0.9% |
▶Middle Eastern / North African(9) | 0.3% | 0.9% |
Catholic-Evangelical edge: -53.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 38.1% | 64.1% | — | — | |
| 9.3% | 15.6% | — | — | |
| 5.2% | 8.7% | — | — | |
| 4.1% | 6.9% | — | — | |
| 2.8% | 4.6% | — | — | |
LDS (Mormon) | 1.2% | 2.1% | — | — |
Non-religiousPopulation | 40.5% | — | — | — |
Who lives in the Tyler, TX metro area? 833,822 residents across 4 counties.
25% of adults hold a bachelor's degree — 8pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+45.1 | R+41.9 | 3.2pp |