A tobacco-belt metro where rural weight still shapes countywide margins
Wilson anchors a northeastern North Carolina metro where agriculture and light manufacturing define the workforce, and Black residents make up roughly 40% of the county population — a share that consistently influences competitive down-ballot races.
| Group | Wilson, NC | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 49.1% | 57.4% |
▶Black / African American(10) | 38.9% | 12.2% |
▶Hispanic / Latino(13) | 9.2% | 19.3% |
Multiracial / Other | 1.5% | 4.0% |
▶Asian(6) | 0.7% | 6.0% |
▶Middle Eastern / North African(7) | 0.6% | 0.9% |
▶Native American / Alaska Native(3) | 0.4% | 0.9% |
Catholic-Evangelical edge: -46.6pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 25.1% | 53.7% | — | — | |
| 11.4% | 24.3% | — | — | |
| 5.4% | 11.6% | — | — | |
| 2.9% | 6.1% | — | — | |
| 2.0% | 4.2% | — | — | |
LDS (Mormon) | 0.6% | 1.3% | — | — |
Non-religiousPopulation | 53.3% | — | — | — |
Who lives in the Wilson, NC metro area? 311,486 residents across 4 counties.
18% of adults hold a bachelor's degree — 15pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | D+0.4 | D+16.2 | 15.8pp |