Paper-mill heritage meets a closely contested central Wisconsin corridor
The Wisconsin Rapids-Marshfield metro sits in Wood County, a former paper-industry stronghold where presidential margins have swung sharply over the past two decades, reflecting broader rural realignment across the upper Midwest.
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 93.5% | 57.4% |
▶Hispanic / Latino(10) | 2.2% | 19.3% |
▶Asian(6) | 1.8% | 6.0% |
Multiracial / Other | 1.4% | 4.0% |
▶Native American / Alaska Native(3) | 0.6% | 0.9% |
▶Black / African American(7) | 0.5% | 12.2% |
▶Middle Eastern / North African(3) | 0.1% | 0.9% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 23.2% | 47.0% | — | — | |
| 18.5% | 37.5% | — | — | |
| 6.0% | 12.2% | — | — | |
| 1.6% | 3.2% | — | — | |
LDS (Mormon) | 1.1% | 2.3% | — | — |
Non-religiousPopulation | 50.7% | — | — | — |
Who lives in the Wisconsin Rapids-Marshfield, WI metro area? 297,203 residents across 4 counties.
19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+19.9 | R+15.6 | 4.3pp |