A mid-South media market where rural Tennessee anchors the vote
Jackson's media market stretches across West Tennessee's agricultural flatlands, where small-county electorates and a modest urban core in Madison County produce reliable high-turnout patterns in statewide contests.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Madison | 99K | R+18.2 | 16,115 | 23,385 | 39,964 | 9.5% |
| Madison | 98K | R+18.2 | 16,115 | 23,385 | 39,964 | 9.5% |
| Madison | 96K | R+18.2 | 16,115 | 23,385 | 39,964 | 9.5% |
| Madison | 92K | R+18.2 | 16,115 | 23,385 | 39,964 | 9.5% |
| Gibson | 51K | R+52.0 | 5,100 | 16,346 | 21,648 | 5.1% |
| Gibson | 50K | R+52.0 | 5,100 | 16,346 | 21,648 | 5.1% |
| Gibson | 49K | R+52.0 | 5,100 | 16,346 | 21,648 | 5.1% |
| Gibson | 48K | R+52.0 | 5,100 | 16,346 | 21,648 | 5.1% |
| Carroll | 29K | R+61.6 | 2,233 | 9,547 | 11,882 | 2.8% |
| Carroll | 29K | R+61.6 | 2,233 | 9,547 | 11,882 | 2.8% |
| Carroll | 29K | R+61.6 | 2,233 | 9,547 | 11,882 | 2.8% |
| Carroll | 28K | R+61.6 | 2,233 | 9,547 | 11,882 | 2.8% |
| Henderson | 28K | R+67.9 | 1,902 | 10,083 | 12,047 | 2.9% |
| Henderson | 28K | R+67.9 | 1,902 | 10,083 | 12,047 | 2.9% |
| Hardin | 27K | R+71.0 | 1,704 | 10,293 | 12,094 | 2.9% |
| Henderson | 27K | R+67.9 | 1,902 | 10,083 | 12,047 | 2.9% |
| Hardin | 26K | R+71.0 | 1,704 | 10,293 | 12,094 | 2.9% |
| Hardin | 26K | R+71.0 | 1,704 | 10,293 | 12,094 | 2.9% |
| Hardin | 26K | R+71.0 | 1,704 | 10,293 | 12,094 | 2.9% |
| Henderson | 26K | R+67.9 | 1,902 | 10,083 | 12,047 | 2.9% |
| Chester | 18K | R+64.9 | 1,286 | 6,206 | 7,577 | 1.8% |
| Chester | 17K | R+64.9 | 1,286 | 6,206 | 7,577 | 1.8% |
| Chester | 16K | R+64.9 | 1,286 | 6,206 | 7,577 | 1.8% |
| Chester | 16K | R+64.9 | 1,286 | 6,206 | 7,577 | 1.8% |
| Group | Jackson, TN | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 74.4% | 57.4% |
▶Black / African American(7) | 20.4% | 12.2% |
▶Hispanic / Latino(17) | 2.6% | 19.3% |
Multiracial / Other | 1.9% | 4.0% |
▶Asian(6) | 0.5% | 6.0% |
▶Middle Eastern / North African(7) | 0.3% | 0.9% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
Catholic-Evangelical edge: -80.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 49.1% | 78.1% | — | — | |
| 5.7% | 9.1% | — | — | |
| 4.8% | 7.7% | — | — | |
| 1.6% | 2.6% | — | — | |
| 1.5% | 2.4% | — | — | |
LDS (Mormon) | 0.4% | 0.6% | — | — |
Non-religiousPopulation | 37.1% | — | — | — |
Who lives in the Jackson, TN media market? 977,455 residents across 24 counties.
18% of adults hold a bachelor's degree — 15pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+45.2 | R+48.3 | 3.1pp |