Appalachian Ohio's bellwether corridor along the Muskingum River
Zanesville anchors a media market where blue-collar manufacturing heritage and rural Appalachian demographics have shifted the region's presidential margins rightward by double digits over the past two election cycles.
| Group | Zanesville | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 92.3% | 57.4% |
▶Black / African American(6) | 3.4% | 12.2% |
Multiracial / Other | 2.9% | 4.0% |
▶Hispanic / Latino(10) | 0.9% | 19.3% |
▶Asian(3) | 0.4% | 6.0% |
▶Middle Eastern / North African(5) | 0.2% | 0.9% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
Catholic-Evangelical edge: -43.1pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.2% | 53.2% | — | — | |
| 10.4% | 28.8% | — | — | |
| 5.3% | 14.7% | — | — | |
| 0.9% | 2.4% | — | — | |
LDS (Mormon) | 0.5% | 1.5% | — | — |
| 0.3% | 1.0% | — | — | |
Non-religiousPopulation | 63.9% | — | — | — |
Who lives in the Zanesville media market? 342,086 residents across 4 counties.
16% of adults hold a bachelor's degree — 17pp below the national average. Places with similar education levels vote R+22 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+43.9 | R+34.8 | 9.1pp |