Arkansas's second city anchors a media market straddling the Delta and Ozark foothills
The Jonesboro market covers northeastern Arkansas, a zone where rural Delta counties with historically Democratic roots now trend sharply Republican in federal elections, making it a reliable gauge of the state's long-term partisan realignment.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Craighead | 113K | R+37.4 | 11,210 | 25,152 | 37,242 | 12.0% |
| Craighead | 103K | R+37.4 | 11,210 | 25,152 | 37,242 | 12.0% |
| Craighead | 91K | R+37.4 | 11,210 | 25,152 | 37,242 | 12.0% |
| Craighead | 82K | R+37.4 | 11,210 | 25,152 | 37,242 | 12.0% |
| Greene | 46K | R+61.2 | 2,935 | 12,617 | 15,820 | 5.1% |
| Greene | 44K | R+61.2 | 2,935 | 12,617 | 15,820 | 5.1% |
| Greene | 40K | R+61.2 | 2,935 | 12,617 | 15,820 | 5.1% |
| Greene | 37K | R+61.2 | 2,935 | 12,617 | 15,820 | 5.1% |
| Randolph | 19K | R+63.7 | 1,138 | 5,367 | 6,636 | 2.1% |
| Randolph | 18K | R+63.7 | 1,138 | 5,367 | 6,636 | 2.1% |
| Randolph | 18K | R+63.7 | 1,138 | 5,367 | 6,636 | 2.1% |
| Lawrence | 18K | R+64.0 | 965 | 4,608 | 5,692 | 1.8% |
| Sharp | 18K | R+62.7 | 1,316 | 5,978 | 7,437 | 2.4% |
| Sharp | 18K | R+62.7 | 1,316 | 5,978 | 7,437 | 2.4% |
| Clay | 18K | R+61.6 | 907 | 3,968 | 4,967 | 1.6% |
| Randolph | 18K | R+63.7 | 1,138 | 5,367 | 6,636 | 2.1% |
| Sharp | 17K | R+62.7 | 1,316 | 5,978 | 7,437 | 2.4% |
| Sharp | 17K | R+62.7 | 1,316 | 5,978 | 7,437 | 2.4% |
| Lawrence | 17K | R+64.0 | 965 | 4,608 | 5,692 | 1.8% |
| Lawrence | 17K | R+64.0 | 965 | 4,608 | 5,692 | 1.8% |
| Lawrence | 16K | R+64.0 | 965 | 4,608 | 5,692 | 1.8% |
| Clay | 16K | R+61.6 | 907 | 3,968 | 4,967 | 1.6% |
| Clay | 15K | R+61.6 | 907 | 3,968 | 4,967 | 1.6% |
| Clay | 14K | R+61.6 | 907 | 3,968 | 4,967 | 1.6% |
| Group | Jonesboro | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 87.3% | 57.4% |
▶Black / African American(6) | 6.4% | 12.2% |
▶Hispanic / Latino(12) | 3.0% | 19.3% |
Multiracial / Other | 2.2% | 4.0% |
▶Asian(6) | 0.6% | 6.0% |
▶Native American / Alaska Native(2) | 0.4% | 0.9% |
▶Middle Eastern / North African(6) | 0.3% | 0.9% |
▶Native Hawaiian / Pacific Islander(2) | 0.1% | 0.2% |
Catholic-Evangelical edge: -78.8pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 44.0% | 78.5% | — | — | |
| 4.6% | 8.1% | — | — | |
| 3.4% | 6.1% | — | — | |
| 2.4% | 4.2% | — | — | |
| 1.7% | 3.0% | — | — | |
LDS (Mormon) | 0.7% | 1.3% | — | — |
Non-religiousPopulation | 43.9% | — | — | — |
Who lives in the Jonesboro media market? 830,711 residents across 24 counties.
18% of adults hold a bachelor's degree — 15pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+51.6 | R+46.9 | 4.6pp |