Nebraska's rail hub anchors a vast, sparsely populated media footprint
The North Platte designated market area stretches across the western Nebraska panhandle and into parts of Wyoming and Colorado, covering enormous geographic distances with a small, predominantly rural audience that has voted Republican at consistent double-digit margins.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Lincoln | 36K | R+55.2 | 3,586 | 12,674 | 16,464 | 23.4% |
| Lincoln | 35K | R+55.2 | 3,586 | 12,674 | 16,464 | 23.4% |
| Lincoln | 35K | R+55.2 | 3,586 | 12,674 | 16,464 | 23.4% |
| Lincoln | 34K | R+55.2 | 3,586 | 12,674 | 16,464 | 23.4% |
| Logan | 830 | R+87.3 | 25 | 409 | 440 | 0.6% |
| Logan | 774 | R+87.3 | 25 | 409 | 440 | 0.6% |
| Logan | 773 | R+87.3 | 25 | 409 | 440 | 0.6% |
| Thomas | 729 | R+77.3 | 44 | 348 | 393 | 0.6% |
| Logan | 720 | R+87.3 | 25 | 409 | 440 | 0.6% |
| Thomas | 675 | R+77.3 | 44 | 348 | 393 | 0.6% |
| Thomas | 662 | R+77.3 | 44 | 348 | 393 | 0.6% |
| Thomas | 564 | R+77.3 | 44 | 348 | 393 | 0.6% |
| Mcpherson | 533 | R+90.1 | 12 | 267 | 283 | 0.4% |
| Mcpherson | 498 | R+90.1 | 12 | 267 | 283 | 0.4% |
| Mcpherson | 475 | R+90.1 | 12 | 267 | 283 | 0.4% |
| Mcpherson | 425 | R+90.1 | 12 | 267 | 283 | 0.4% |
| Group | North Platte | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 89.9% | 57.4% |
▶Hispanic / Latino(6) | 6.9% | 19.3% |
Multiracial / Other | 1.1% | 4.0% |
▶Black / African American(4) | 0.8% | 12.2% |
▶Native American / Alaska Native(1) | 0.7% | 0.9% |
▶Asian(4) | 0.6% | 6.0% |
▶Middle Eastern / North African(2) | 0.1% | 0.9% |
Catholic-Evangelical edge: -38.7pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 12.4% | 44.1% | — | — | |
| 9.8% | 34.9% | — | — | |
| 3.1% | 11.1% | — | — | |
| 2.8% | 9.9% | — | — | |
LDS (Mormon) | 2.5% | 8.7% | — | — |
Non-religiousPopulation | 71.9% | — | — | — |
Who lives in the North Platte media market? 147,350 residents across 16 counties.
20% of adults hold a bachelor's degree — 13pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+57.1 | R+61.3 | 4.3pp |