North Platte
Nebraska's rail hub anchors a vast, sparsely populated media footprint
The North Platte designated market area stretches across the western Nebraska panhandle and into parts of Wyoming and Colorado, covering enormous geographic distances with a small, predominantly rural audience that has voted Republican at consistent double-digit margins.
- White89.9%
- Hispanic6.9%
- Two or more2.9%
- Other1.8%
- Black0.8%
- Native0.7%
- Asian0.6%
Constituent Counties
Similar media markets
Counties in North Platte
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Lincoln | 36K | R+55.2 | 3,586 | 12,674 | 16,464 | 23.4% |
| Lincoln | 35K | R+55.2 | 3,586 | 12,674 | 16,464 | 23.4% |
| Lincoln | 35K | R+55.2 | 3,586 | 12,674 | 16,464 | 23.4% |
| Lincoln | 34K | R+55.2 | 3,586 | 12,674 | 16,464 | 23.4% |
| Logan | 830 | R+87.3 | 25 | 409 | 440 | 0.6% |
| Logan | 774 | R+87.3 | 25 | 409 | 440 | 0.6% |
| Logan | 773 | R+87.3 | 25 | 409 | 440 | 0.6% |
| Thomas | 729 | R+77.3 | 44 | 348 | 393 | 0.6% |
| Logan | 720 | R+87.3 | 25 | 409 | 440 | 0.6% |
| Thomas | 675 | R+77.3 | 44 | 348 | 393 | 0.6% |
| Thomas | 662 | R+77.3 | 44 | 348 | 393 | 0.6% |
| Thomas | 564 | R+77.3 | 44 | 348 | 393 | 0.6% |
| Mcpherson | 533 | R+90.1 | 12 | 267 | 283 | 0.4% |
| Mcpherson | 498 | R+90.1 | 12 | 267 | 283 | 0.4% |
| Mcpherson | 475 | R+90.1 | 12 | 267 | 283 | 0.4% |
| Mcpherson | 425 | R+90.1 | 12 | 267 | 283 | 0.4% |
Ask the Historian
Who Lives Here
| Group | North Platte | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 89.9% | 57.4% |
▶Hispanic / Latino(6) | 6.9% | 19.3% |
Multiracial / Other | 1.1% | 4.0% |
▶Black / African American(4) | 0.8% | 12.2% |
▶Native American / Alaska Native(1) | 0.7% | 0.9% |
▶Asian(4) | 0.6% | 6.0% |
▶Middle Eastern / North African(2) | 0.1% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -38.7pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 12.4% | 44.1% | — | — | |
| 9.8% | 34.9% | — | — | |
| 3.1% | 11.1% | — | — | |
| 2.8% | 9.9% | — | — | |
LDS (Mormon) | 2.5% | 8.7% | — | — |
Non-religiousPopulation | 71.9% | — | — | — |
Who lives in the North Platte media market? 147,350 residents across 16 counties.
Demographics
20% of adults hold a bachelor's degree — 13pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in North Platte
Do voters in North Platte split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+57.1 | R+61.3 | 4.3pp |