Florida Panhandle's dominant market, anchored by military and coastal growth
The Panama City media market covers a stretch of northwest Florida shaped by Tyndall Air Force Base and rapid coastal development, producing an electorate that has leaned heavily Republican in federal contests by margins exceeding 40 points in recent cycles.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Bay | 186K | R+47.4 | 25,201 | 71,497 | 97,777 | 11.3% |
| Bay | 178K | R+47.4 | 25,201 | 71,497 | 97,777 | 11.3% |
| Bay | 163K | R+47.4 | 25,201 | 71,497 | 97,777 | 11.3% |
| Bay | 148K | R+47.4 | 25,201 | 71,497 | 97,777 | 11.3% |
| Walton | 83K | R+57.8 | 10,287 | 38,970 | 49,601 | 5.7% |
| Walton | 62K | R+57.8 | 10,287 | 38,970 | 49,601 | 5.7% |
| Walton | 53K | R+57.8 | 10,287 | 38,970 | 49,601 | 5.7% |
| Jackson | 50K | R+46.1 | 5,892 | 16,074 | 22,098 | 2.6% |
| Jackson | 49K | R+46.1 | 5,892 | 16,074 | 22,098 | 2.6% |
| Jackson | 48K | R+46.1 | 5,892 | 16,074 | 22,098 | 2.6% |
| Jackson | 47K | R+46.1 | 5,892 | 16,074 | 22,098 | 2.6% |
| Walton | 41K | R+57.8 | 10,287 | 38,970 | 49,601 | 5.7% |
| Washington | 26K | R+65.4 | 2,140 | 10,370 | 12,584 | 1.5% |
| Washington | 25K | R+65.4 | 2,140 | 10,370 | 12,584 | 1.5% |
| Washington | 23K | R+65.4 | 2,140 | 10,370 | 12,584 | 1.5% |
| Washington | 21K | R+65.4 | 2,140 | 10,370 | 12,584 | 1.5% |
| Holmes | 20K | R+80.2 | 882 | 8,193 | 9,116 | 1.1% |
| Holmes | 20K | R+80.2 | 882 | 8,193 | 9,116 | 1.1% |
| Holmes | 19K | R+80.2 | 882 | 8,193 | 9,116 | 1.1% |
| Holmes | 19K | R+80.2 | 882 | 8,193 | 9,116 | 1.1% |
| Gulf | 16K | R+54.2 | 1,970 | 6,684 | 8,697 | 1.0% |
| Gulf | 16K | R+54.2 | 1,970 | 6,684 | 8,697 | 1.0% |
| Gulf | 15K | R+54.2 | 1,970 | 6,684 | 8,697 | 1.0% |
| Calhoun | 15K | R+67.6 | 1,021 | 5,367 | 6,428 | 0.7% |
| Calhoun | 14K | R+67.6 | 1,021 | 5,367 | 6,428 | 0.7% |
| Calhoun | 13K | R+67.6 | 1,021 | 5,367 | 6,428 | 0.7% |
| Gulf | 13K | R+54.2 | 1,970 | 6,684 | 8,697 | 1.0% |
| Calhoun | 13K | R+67.6 | 1,021 | 5,367 | 6,428 | 0.7% |
| Franklin | 13K | R+43.8 | 1,870 | 4,831 | 6,758 | 0.8% |
| Franklin | 12K | R+43.8 | 1,870 | 4,831 | 6,758 | 0.8% |
| Franklin | 11K | R+43.8 | 1,870 | 4,831 | 6,758 | 0.8% |
| Franklin | 11K | R+43.8 | 1,870 | 4,831 | 6,758 | 0.8% |
| Liberty | 8K | R+66.8 | 566 | 2,898 | 3,490 | 0.4% |
| Liberty | 8K | R+66.8 | 566 | 2,898 | 3,490 | 0.4% |
| Liberty | 8K | R+66.8 | 566 | 2,898 | 3,490 | 0.4% |
| Liberty | 7K | R+66.8 | 566 | 2,898 | 3,490 | 0.4% |
| Group | Panama City | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 77.8% | 57.4% |
▶Black / African American(11) | 12.4% | 12.2% |
▶Hispanic / Latino(19) | 4.9% | 19.3% |
Multiracial / Other | 2.9% | 4.0% |
▶Asian(6) | 1.3% | 6.0% |
▶Native American / Alaska Native(4) | 0.7% | 0.9% |
▶Middle Eastern / North African(8) | 0.4% | 0.9% |
Catholic-Evangelical edge: -54.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 24.4% | 63.7% | — | — | |
| 5.1% | 13.3% | — | — | |
| 3.7% | 9.6% | — | — | |
| 3.0% | 7.7% | — | — | |
| 2.1% | 5.5% | — | — | |
LDS (Mormon) | 1.1% | 2.8% | — | — |
Non-religiousPopulation | 61.7% | — | — | — |
Who lives in the Panama City media market? 1,469,937 residents across 36 counties.
20% of adults hold a bachelor's degree — 13pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+53.1 | R+55.3 | 2.1pp |