Montana's smallest TV market, anchored by a high-plains energy economy
The Glendive media market covers the sparsely populated Yellowstone River corridor in eastern Montana, where oil and agriculture shape both the local economy and the reliably lopsided margins that characterize statewide rural returns.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Dawson | 9K | R+58.9 | 894 | 3,627 | 4,638 | 21.8% |
| Dawson | 9K | R+58.9 | 894 | 3,627 | 4,638 | 21.8% |
| Dawson | 9K | R+58.9 | 894 | 3,627 | 4,638 | 21.8% |
| Dawson | 9K | R+58.9 | 894 | 3,627 | 4,638 | 21.8% |
| Prairie | 1K | R+61.6 | 122 | 546 | 688 | 3.2% |
| Prairie | 1K | R+61.6 | 122 | 546 | 688 | 3.2% |
| Prairie | 1K | R+61.6 | 122 | 546 | 688 | 3.2% |
| Prairie | 1K | R+61.6 | 122 | 546 | 688 | 3.2% |
| Group | Glendive | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 93.6% | 57.4% |
▶Hispanic / Latino(3) | 2.1% | 19.3% |
▶Native American / Alaska Native(3) | 1.9% | 0.9% |
Multiracial / Other | 1.7% | 4.0% |
▶Black / African American(1) | 0.4% | 12.2% |
▶Middle Eastern / North African(2) | 0.3% | 0.9% |
▶Asian(3) | 0.3% | 6.0% |
Catholic-Evangelical edge: -57.4pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 44.4% | 65.8% | — | — | |
| 11.2% | 16.5% | — | — | |
| 8.7% | 13.0% | — | — | |
| 3.2% | 4.7% | — | — | |
LDS (Mormon) | 2.1% | 3.1% | — | — |
Non-religiousPopulation | 32.6% | — | — | — |
Who lives in the Glendive media market? 40,731 residents across 8 counties.
18% of adults hold a bachelor's degree — 15pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+59.3 | R+43.4 | 15.9pp |
| Senate vs Governor | R+43.4 | R+57.5 | 14.1pp |
| President vs Governor | R+59.3 | R+57.5 | 1.8pp |