A college-anchored metro that shifted markedly rightward by 2024
Home to Western Michigan University and a legacy brewing and manufacturing economy, the Kalamazoo-Portage metro recorded an R+6.8 margin in 2024—a notable swing for a mid-sized Michigan city with a significant student and healthcare workforce population.
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 79.5% | 57.4% |
▶Black / African American(12) | 10.4% | 12.2% |
▶Hispanic / Latino(18) | 4.2% | 19.3% |
Multiracial / Other | 3.2% | 4.0% |
▶Asian(6) | 2.3% | 6.0% |
▶Middle Eastern / North African(9) | 0.9% | 0.9% |
▶Native American / Alaska Native(3) | 0.4% | 0.9% |
Catholic-Evangelical edge: -8.7pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 13.6% | 35.1% | — | — | |
| 12.0% | 30.9% | — | — | |
| 8.0% | 20.6% | — | — | |
| 3.3% | 8.4% | — | — | |
| 1.9% | 4.8% | — | — | |
LDS (Mormon) | 0.5% | 1.4% | — | — |
Non-religiousPopulation | 61.1% | — | — | — |
Who lives in the Kalamazoo-Portage, MI metro area? 1,004,636 residents across 4 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+17.7 | D+17.0 | 0.7pp |