How did Madison, WI vote in the 2024 presidential election?

Madison, WI voted Democratic in 2024 with a margin of D+43.0. Kamala D Harris received 309,036 votes and Donald Trump received 120,916 out of 437,596 total votes cast, a 1.3-point shift toward Republicans from 2020.

What is Madison, WI's political history?

Madison, WI has 40 presidential elections on record, spanning 1868 to 2024. It has voted Democratic in every presidential election since 1964. The largest single-election swing was 68.3 points in 1920.

What are the demographics of Madison, WI?

Madison, WI has a population of 2,451,994 according to the 2020 Census. The racial composition is 84.0% non-Hispanic white, 5.1% Hispanic, 4.0% Black. About 43% of residents hold a bachelor's degree or higher. Median household income is $66,673.

Which places are most similar to Madison, WI?

Based on demographic and electoral similarity analysis, the three most similar metro areas to Madison, WI are Lansing-East Lansing, MI, Charlottesville, VA, Burlington-South Burlington, VT. Similarity is computed using a vector embedding of demographic, economic, and electoral characteristics.

Live · Metropolitan area

Madison, WI

Home to the state capitol and a flagship university, Madison tilts heavily Democratic

The seven-county Madison metro consistently posts some of the widest Democratic margins in the Midwest, driven by a dense concentration of university employees, students, and state-government workers in Dane County's urban core.

Presidential margin · 2024

Data unavailable for this race.

Race data unavailable

Geography

Race data unavailable

No current race for this office.

2024FIPS 31540

Population2.5M

Median ageU.S. 38.9y

35.7y▼ 3.2

Bachelor's+U.S. 35%

43.0%▲ 8.0

White84.0%
Hispanic5.1%
Asian4.1%
Black4.0%
Two or more3.8%
Other1.6%

Trajectory · 2008–2024

Madison, WIBaseline

Cycle2024

Open in Cartographer

Constituent Counties

Open in Cartographer

Similarity Explorer

Similar metro areas

Reads like Lansing-East Lansing, MI, Charlottesville, VA, and Burlington-South Burlington, VT.

8 visible matches

Lansing-East Lansing, MI

Educated rural competitive 2

D+14.3

Similarity score97%

Charlottesville, VA

Educated rural democratic

D+26.6

Similarity score97%

Burlington-South Burlington, VT

Educated rural democratic

D+41.5

Similarity score97%

Durham-Chapel Hill, NC

Educated rural democratic

D+45.9

Similarity score96%

Boulder, CO

Educated rural democratic

D+55.8

Similarity score96%

Ann Arbor, MI

Educated rural democratic

D+44.4

Similarity score96%

Iowa City, IA

Educated rural competitive

D+30.5

Similarity score94%

Bellingham, WA

Educated rural democratic

D+24.7

Similarity score94%

Constituent Geography

Counties in Madison, WI

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total	Share
Dane	573K	D+51.5	273,995	85,454	365,929	20.9%
Dane	517K	D+51.5	273,995	85,454	365,929	20.9%
Dane	476K	D+51.5	273,995	85,454	365,929	20.9%
Dane	427K	D+51.5	273,995	85,454	365,929	20.9%
Columbia	58K	R+4.6	16,388	17,988	34,914	2.0%
Columbia	57K	R+4.6	16,388	17,988	34,914	2.0%
Columbia	55K	R+4.6	16,388	17,988	34,914	2.0%
Columbia	52K	R+4.6	16,388	17,988	34,914	2.0%
Green	37K	D+0.3	10,903	10,843	22,076	1.3%
Green	37K	D+0.3	10,903	10,843	22,076	1.3%
Green	36K	D+0.3	10,903	10,843	22,076	1.3%
Green	34K	D+0.3	10,903	10,843	22,076	1.3%
Iowa	24K	D+7.6	7,750	6,631	14,677	0.8%
Iowa	24K	D+7.6	7,750	6,631	14,677	0.8%
Iowa	24K	D+7.6	7,750	6,631	14,677	0.8%
Iowa	23K	D+7.6	7,750	6,631	14,677	0.8%

16 countiesTotal votes: 1,750,384

Historian Query

Ask the Historian

Explore Madison, WI's political evolution with the Historian

“How has the Madison, WI metro area voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

Madison, WICensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 84.0%Hispanic 5.1%Asian 4.1%Black 4.0%Multiracial 2.5%

Group	Madison, WI	National
▶White (Non-Hispanic)(13)	84.0%	57.4%
▶Hispanic / Latino(19)	5.1%	19.3%
▶Asian(6)	4.1%	6.0%
▶Black / African American(13)	4.0%	12.2%
Multiracial / Other	2.5%	4.0%
▶Middle Eastern / North African(11)	0.5%	0.9%
▶Native American / Alaska Native(3)	0.3%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

36.7%(253.9K people)

U.S. Religion Census 2020

Browse all religions

Catholic-Evangelical edge: +12.7pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.

Ecological pattern — how to read this

Reflects patterns in counties where this religious tradition concentrates — not a claim about individual voters.

Values are derived by joining Religion Census 2020 (U.S. Religion Data Archive) with certified election results at the county level. That means we know what counties with more or fewer of this group did — not how any individual voted.

This is known as ecological inference. It is a valid way to surface geographic correlation but must not be read as a personal-vote claim about anyone in the group.

Tradition	% Pop	% Adherents	US Pop	US Adherents
Catholic	14.1%	38.5%	—	—
Mainline Protestant	10.4%	28.4%	—	—
Evangelical Protestant	7.8%	21.3%	—	—
Other	4.0%	10.9%	—	—
LDS (Mormon)	0.6%	1.8%	—	—
Black Protestant	0.2%	0.5%	—	—
Orthodox Christian	0.1%	0.4%	—	—
Non-religiousPopulation	63.3%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Explore Catholic adherence nationally

Who lives in the Madison, WI metro area? 2,451,994 residents across 16 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

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Madison, WI vs National2.5M residents

43% of adults hold a bachelor's degree — 10pp above the national average. Places with similar education levels vote D+16 on average nationally.

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

2.5M

local

2.5MNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.73%

local

0.73%National 100%

Voting-age population

Local vs state vs U.S.

41.5%

local

41.5%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$66,673

local

$66,673National $83,960

Poverty rate

Local vs state vs U.S.

10.6%

local

10.6%National 12.5%

College degree

Local vs state vs U.S.

43.0%

local

43.0%National 35.6%

Homeownership

Local vs state vs U.S.

61.7%

local

61.7%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

35.7 yrs

local

35.7 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

16.1%

local

16.1%National 15.7%

Age 65+

Local vs state vs U.S.

10.3%

local

10.3%National 17.0%

Foreign born

Local vs state vs U.S.

6.6%

local

6.6%National 14.1%

Non-English at home

Local vs state vs U.S.

9.6%

local

9.6%National 22.2%

English only

Local vs state vs U.S.

90.4%

local

90.4%National 77.8%

Voter Turnout

Turnout in Madison, WI

Turnout % = votes cast ÷ citizen voting-age population (CVAP). Source: CVAP Special Tab 2020-2024.

2024 Turnout

83.2%

vs Previous

+4.4pp

Eligible Non-Voters

88K · 16.8%

Citizen VAP

525,737

History

1988–2024

Ticket-Splitting

Do voters in Madison, WI split their tickets?

Divergence between offices in the same election reveals persuadable voters.

ConsistencyModerate splitting (62/100)

2024 Office Comparisons

Offices	Margin A	Margin B	Split
President vs Senate	D+43.0	D+44.0	1.0pp

Average divergence across office pairs: 8.1pp

Containing Geography

Located In

Madison, WI sits inside these higher-level geographies.

Wisconsin(State)

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