Meatpacking hub where rapid Latino growth is reshaping voter rolls
Marshalltown's large meatpacking workforce has driven one of Iowa's fastest-growing Hispanic populations, creating a community where shifting demographics and union-household voting patterns make precinct-level targeting unusually consequential.
| Group | Marshalltown, IA | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 77.4% | 57.4% |
▶Hispanic / Latino(11) | 16.9% | 19.3% |
▶Asian(5) | 2.3% | 6.0% |
▶Black / African American(6) | 1.4% | 12.2% |
Multiracial / Other | 1.3% | 4.0% |
▶Native American / Alaska Native(4) | 0.7% | 0.9% |
Catholic-Evangelical edge: +12.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 23.0% | 43.3% | — | — | |
| 14.7% | 27.6% | — | — | |
| 13.8% | 25.9% | — | — | |
| 1.7% | 3.2% | — | — | |
LDS (Mormon) | 0.8% | 1.6% | — | — |
Non-religiousPopulation | 46.8% | — | — | — |
Who lives in the Marshalltown, IA metro area? 159,253 residents across 4 counties.
19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+18.1 | R+23.9 | 5.7pp |