Charleston, SC
A tidewater market where coastal growth reshapes old voting patterns
The Charleston media market anchors South Carolina's Low Country, where rapid in-migration of college-educated professionals has tightened margins in suburbs that were once reliably one-sided by double digits.
- White61.8%
- Black29.5%
- Hispanic4.7%
- Two or more3.1%
- Other1.7%
- Asian1.5%
Constituent Counties
Similar media markets
Counties in Charleston, SC
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Charleston | 420K | D+5.7 | 111,427 | 99,265 | 214,521 | 11.3% |
| Charleston | 381K | D+5.7 | 111,427 | 99,265 | 214,521 | 11.3% |
| Charleston | 346K | D+5.7 | 111,427 | 99,265 | 214,521 | 11.3% |
| Charleston | 310K | D+5.7 | 111,427 | 99,265 | 214,521 | 11.3% |
| Berkeley | 247K | R+16.3 | 46,416 | 64,777 | 112,834 | 5.9% |
| Berkeley | 199K | R+16.3 | 46,416 | 64,777 | 112,834 | 5.9% |
| Dorchester | 167K | R+14.6 | 32,489 | 43,839 | 77,764 | 4.1% |
| Berkeley | 163K | R+16.3 | 46,416 | 64,777 | 112,834 | 5.9% |
| Dorchester | 149K | R+14.6 | 32,489 | 43,839 | 77,764 | 4.1% |
| Berkeley | 143K | R+16.3 | 46,416 | 64,777 | 112,834 | 5.9% |
| Dorchester | 122K | R+14.6 | 32,489 | 43,839 | 77,764 | 4.1% |
| Dorchester | 96K | R+14.6 | 32,489 | 43,839 | 77,764 | 4.1% |
| Georgetown | 65K | R+19.5 | 14,965 | 22,326 | 37,754 | 2.0% |
| Georgetown | 61K | R+19.5 | 14,965 | 22,326 | 37,754 | 2.0% |
| Georgetown | 60K | R+19.5 | 14,965 | 22,326 | 37,754 | 2.0% |
| Georgetown | 56K | R+19.5 | 14,965 | 22,326 | 37,754 | 2.0% |
| Colleton | 39K | R+18.2 | 7,376 | 10,696 | 18,276 | 1.0% |
| Colleton | 39K | R+18.2 | 7,376 | 10,696 | 18,276 | 1.0% |
| Colleton | 38K | R+18.2 | 7,376 | 10,696 | 18,276 | 1.0% |
| Colleton | 38K | R+18.2 | 7,376 | 10,696 | 18,276 | 1.0% |
| Williamsburg | 37K | D+21.7 | 8,634 | 5,524 | 14,330 | 0.8% |
| Williamsburg | 35K | D+21.7 | 8,634 | 5,524 | 14,330 | 0.8% |
| Williamsburg | 33K | D+21.7 | 8,634 | 5,524 | 14,330 | 0.8% |
| Williamsburg | 30K | D+21.7 | 8,634 | 5,524 | 14,330 | 0.8% |
Ask the Historian
Who Lives Here
| Group | Charleston, SC | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 61.8% | 57.4% |
▶Black / African American(13) | 29.5% | 12.2% |
▶Hispanic / Latino(19) | 4.7% | 19.3% |
Multiracial / Other | 2.1% | 4.0% |
▶Asian(6) | 1.5% | 6.0% |
▶Middle Eastern / North African(10) | 0.6% | 0.9% |
▶Native American / Alaska Native(1) | 0.4% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -20.1pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 17.2% | 38.5% | — | — | |
| 10.2% | 22.8% | — | — | |
| 7.4% | 16.5% | — | — | |
| 7.3% | 16.2% | — | — | |
| 2.5% | 5.6% | — | — | |
LDS (Mormon) | 0.8% | 1.7% | — | — |
| 0.2% | 0.4% | — | — | |
Non-religiousPopulation | 55.2% | — | — | — |
Who lives in the Charleston, SC media market? 3,273,996 residents across 24 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Charleston, SC
Do voters in Charleston, SC split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+14.4 | R+0.4 | 14.0pp |