A mid-size upstate market where city-suburban splits drive Monroe County's swing potential.
Rochester's media market anchors Monroe County, a bellwether that has tracked closely with statewide margins while its urban core and outer-ring suburbs increasingly diverge in turnout patterns and party preference.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Monroe | 754K | D+19.0 | 214,757 | 145,940 | 362,715 | 17.8% |
| Monroe | 749K | D+19.0 | 214,757 | 145,940 | 362,715 | 17.8% |
| Monroe | 735K | D+19.0 | 214,757 | 145,940 | 362,715 | 17.8% |
| Monroe | 732K | D+19.0 | 214,757 | 145,940 | 362,715 | 17.8% |
| Ontario | 113K | R+1.2 | 29,520 | 30,221 | 59,987 | 2.9% |
| Ontario | 109K | R+1.2 | 29,520 | 30,221 | 59,987 | 2.9% |
| Ontario | 104K | R+1.2 | 29,520 | 30,221 | 59,987 | 2.9% |
| Ontario | 100K | R+1.2 | 29,520 | 30,221 | 59,987 | 2.9% |
| Wayne | 94K | R+23.0 | 17,056 | 27,286 | 44,443 | 2.2% |
| Wayne | 92K | R+23.0 | 17,056 | 27,286 | 44,443 | 2.2% |
| Wayne | 92K | R+23.0 | 17,056 | 27,286 | 44,443 | 2.2% |
| Wayne | 91K | R+23.0 | 17,056 | 27,286 | 44,443 | 2.2% |
| Livingston | 65K | R+21.4 | 12,148 | 18,780 | 31,035 | 1.5% |
| Livingston | 64K | R+21.4 | 12,148 | 18,780 | 31,035 | 1.5% |
| Livingston | 63K | R+21.4 | 12,148 | 18,780 | 31,035 | 1.5% |
| Livingston | 61K | R+21.4 | 12,148 | 18,780 | 31,035 | 1.5% |
| Yates | 25K | R+16.1 | 4,401 | 6,098 | 10,542 | 0.5% |
| Yates | 25K | R+16.1 | 4,401 | 6,098 | 10,542 | 0.5% |
| Yates | 25K | R+16.1 | 4,401 | 6,098 | 10,542 | 0.5% |
| Yates | 25K | R+16.1 | 4,401 | 6,098 | 10,542 | 0.5% |
| Group | Rochester, NY | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 78.0% | 57.4% |
▶Black / African American(16) | 11.1% | 12.2% |
▶Hispanic / Latino(19) | 6.3% | 19.3% |
▶Asian(6) | 2.5% | 6.0% |
Multiracial / Other | 1.9% | 4.0% |
▶Middle Eastern / North African(10) | 0.8% | 0.9% |
▶Native American / Alaska Native(1) | 0.3% | 0.9% |
Catholic-Evangelical edge: +34.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 26.4% | 55.7% | — | — | |
| 7.7% | 16.3% | — | — | |
| 6.1% | 12.9% | — | — | |
| 5.5% | 11.7% | — | — | |
| 1.2% | 2.6% | — | — | |
LDS (Mormon) | 0.8% | 1.7% | — | — |
| 0.4% | 0.8% | — | — | |
Non-religiousPopulation | 52.6% | — | — | — |
Who lives in the Rochester, NY media market? 4,117,072 residents across 20 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+9.7 | D+12.0 | 2.2pp |