Ohio River industrial corridor where union heritage meets sharp partisan realignment
This media market spans the northern West Virginia panhandle and eastern Ohio, where decades of deindustrialization have driven some of the steepest Democratic-to-Republican vote shifts recorded in Appalachian media markets since 2008.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Jefferson | 74K | R+43.9 | 8,592 | 22,317 | 31,267 | 5.6% |
| Belmont | 70K | R+47.3 | 8,080 | 22,758 | 31,037 | 5.5% |
| Belmont | 69K | R+47.3 | 8,080 | 22,758 | 31,037 | 5.5% |
| Jefferson | 69K | R+43.9 | 8,592 | 22,317 | 31,267 | 5.6% |
| Belmont | 68K | R+47.3 | 8,080 | 22,758 | 31,037 | 5.5% |
| Jefferson | 68K | R+43.9 | 8,592 | 22,317 | 31,267 | 5.6% |
| Belmont | 65K | R+47.3 | 8,080 | 22,758 | 31,037 | 5.5% |
| Jefferson | 65K | R+43.9 | 8,592 | 22,317 | 31,267 | 5.6% |
| Ohio | 47K | R+25.9 | 6,727 | 11,593 | 18,768 | 3.3% |
| Ohio | 44K | R+25.9 | 6,727 | 11,593 | 18,768 | 3.3% |
| Ohio | 43K | R+25.9 | 6,727 | 11,593 | 18,768 | 3.3% |
| Ohio | 42K | R+25.9 | 6,727 | 11,593 | 18,768 | 3.3% |
| Marshall | 36K | R+50.0 | 3,186 | 9,808 | 13,235 | 2.3% |
| Marshall | 33K | R+50.0 | 3,186 | 9,808 | 13,235 | 2.3% |
| Hancock | 33K | R+46.8 | 3,360 | 9,462 | 13,035 | 2.3% |
| Marshall | 32K | R+50.0 | 3,186 | 9,808 | 13,235 | 2.3% |
| Hancock | 30K | R+46.8 | 3,360 | 9,462 | 13,035 | 2.3% |
| Hancock | 30K | R+46.8 | 3,360 | 9,462 | 13,035 | 2.3% |
| Marshall | 30K | R+50.0 | 3,186 | 9,808 | 13,235 | 2.3% |
| Hancock | 28K | R+46.8 | 3,360 | 9,462 | 13,035 | 2.3% |
| Brooke | 25K | R+44.6 | 2,621 | 6,986 | 9,782 | 1.7% |
| Brooke | 24K | R+44.6 | 2,621 | 6,986 | 9,782 | 1.7% |
| Brooke | 23K | R+44.6 | 2,621 | 6,986 | 9,782 | 1.7% |
| Brooke | 22K | R+44.6 | 2,621 | 6,986 | 9,782 | 1.7% |
| Wetzel | 18K | R+55.5 | 1,294 | 4,718 | 6,171 | 1.1% |
| Wetzel | 17K | R+55.5 | 1,294 | 4,718 | 6,171 | 1.1% |
| Wetzel | 16K | R+55.5 | 1,294 | 4,718 | 6,171 | 1.1% |
| Harrison | 16K | R+55.2 | 1,559 | 5,484 | 7,110 | 1.3% |
| Harrison | 16K | R+55.2 | 1,559 | 5,484 | 7,110 | 1.3% |
| Harrison | 15K | R+55.2 | 1,559 | 5,484 | 7,110 | 1.3% |
| Monroe | 15K | R+59.7 | 1,336 | 5,396 | 6,796 | 1.2% |
| Monroe | 14K | R+59.7 | 1,336 | 5,396 | 6,796 | 1.2% |
| Harrison | 14K | R+55.2 | 1,559 | 5,484 | 7,110 | 1.3% |
| Monroe | 14K | R+59.7 | 1,336 | 5,396 | 6,796 | 1.2% |
| Wetzel | 14K | R+55.5 | 1,294 | 4,718 | 6,171 | 1.1% |
| Monroe | 13K | R+59.7 | 1,336 | 5,396 | 6,796 | 1.2% |
| Tyler | 10K | R+67.4 | 554 | 2,991 | 3,617 | 0.6% |
| Tyler | 9K | R+67.4 | 554 | 2,991 | 3,617 | 0.6% |
| Tyler | 9K | R+67.4 | 554 | 2,991 | 3,617 | 0.6% |
| Tyler | 8K | R+67.4 | 554 | 2,991 | 3,617 | 0.6% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 93.8% | 57.4% |
▶Black / African American(7) | 2.9% | 12.2% |
Multiracial / Other | 1.8% | 4.0% |
▶Hispanic / Latino(12) | 0.9% | 19.3% |
▶Middle Eastern / North African(8) | 0.4% | 0.9% |
▶Asian(6) | 0.4% | 6.0% |
▶Native American / Alaska Native(2) | 0.1% | 0.9% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 13.5% | 32.8% | — | — | |
| 13.3% | 32.4% | — | — | |
| 12.2% | 29.7% | — | — | |
| 1.0% | 2.5% | — | — | |
| 0.7% | 1.8% | — | — | |
LDS (Mormon) | 0.5% | 1.1% | — | — |
| 0.4% | 0.8% | — | — | |
Non-religiousPopulation | 58.8% | — | — | — |
Who lives in the Wheeling-Steubenville media market? 1,289,598 residents across 40 counties.
16% of adults hold a bachelor's degree — 17pp below the national average. Places with similar education levels vote R+22 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+45.6 | R+35.4 | 10.2pp |
| President vs Senate | R+45.6 | R+36.0 | 9.6pp |
| Senate vs Governor | R+36.0 | R+35.4 | 0.5pp |