Tri-state river corridor where Missouri, Illinois, and Iowa meet
This Mississippi River media market spans three states and blends small-city manufacturing heritage with agricultural hinterlands, producing electorates that have trended sharply toward Republican margins in federal races over the past decade.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Adams | 68K | R+47.4 | 8,111 | 23,161 | 31,766 | 6.5% |
| Adams | 67K | R+47.4 | 8,111 | 23,161 | 31,766 | 6.5% |
| Adams | 67K | R+47.4 | 8,111 | 23,161 | 31,766 | 6.5% |
| Adams | 65K | R+47.4 | 8,111 | 23,161 | 31,766 | 6.5% |
| Lee | 38K | R+27.7 | 5,659 | 10,152 | 16,198 | 3.3% |
| Lee | 36K | R+27.7 | 5,659 | 10,152 | 16,198 | 3.3% |
| Lee | 35K | R+27.7 | 5,659 | 10,152 | 16,198 | 3.3% |
| McDonough | 33K | R+18.8 | 4,736 | 6,987 | 11,972 | 2.5% |
| McDonough | 33K | R+18.8 | 4,736 | 6,987 | 11,972 | 2.5% |
| Lee | 33K | R+27.7 | 5,659 | 10,152 | 16,198 | 3.3% |
| McDonough | 32K | R+18.8 | 4,736 | 6,987 | 11,972 | 2.5% |
| Marion | 29K | R+52.9 | 3,032 | 9,991 | 13,153 | 2.7% |
| Marion | 28K | R+52.9 | 3,032 | 9,991 | 13,153 | 2.7% |
| Marion | 28K | R+52.9 | 3,032 | 9,991 | 13,153 | 2.7% |
| Marion | 28K | R+52.9 | 3,032 | 9,991 | 13,153 | 2.7% |
| McDonough | 27K | R+18.8 | 4,736 | 6,987 | 11,972 | 2.5% |
| Hancock | 20K | R+49.9 | 2,183 | 6,708 | 9,065 | 1.9% |
| Hancock | 19K | R+49.9 | 2,183 | 6,708 | 9,065 | 1.9% |
| Hancock | 19K | R+49.9 | 2,183 | 6,708 | 9,065 | 1.9% |
| Pike | 17K | R+63.7 | 1,302 | 6,086 | 7,509 | 1.5% |
| Hancock | 17K | R+49.9 | 2,183 | 6,708 | 9,065 | 1.9% |
| Pike | 16K | R+63.7 | 1,302 | 6,086 | 7,509 | 1.5% |
| Pike | 16K | R+63.7 | 1,302 | 6,086 | 7,509 | 1.5% |
| Pike | 14K | R+63.7 | 1,302 | 6,086 | 7,509 | 1.5% |
| Lewis | 10K | R+60.0 | 872 | 3,565 | 4,486 | 0.9% |
| Ralls | 10K | R+59.2 | 1,154 | 4,575 | 5,777 | 1.2% |
| Ralls | 10K | R+59.2 | 1,154 | 4,575 | 5,777 | 1.2% |
| Lewis | 10K | R+60.0 | 872 | 3,565 | 4,486 | 0.9% |
| Lewis | 10K | R+60.0 | 872 | 3,565 | 4,486 | 0.9% |
| Lewis | 10K | R+60.0 | 872 | 3,565 | 4,486 | 0.9% |
| Ralls | 10K | R+59.2 | 1,154 | 4,575 | 5,777 | 1.2% |
| Ralls | 10K | R+59.2 | 1,154 | 4,575 | 5,777 | 1.2% |
| Monroe | 9K | R+59.8 | 857 | 3,476 | 4,378 | 0.9% |
| Monroe | 9K | R+59.8 | 857 | 3,476 | 4,378 | 0.9% |
| Monroe | 9K | R+59.8 | 857 | 3,476 | 4,378 | 0.9% |
| Monroe | 9K | R+59.8 | 857 | 3,476 | 4,378 | 0.9% |
| Clark | 7K | R+61.5 | 628 | 2,679 | 3,333 | 0.7% |
| Schuyler | 7K | R+46.8 | 961 | 2,720 | 3,759 | 0.8% |
| Schuyler | 7K | R+46.8 | 961 | 2,720 | 3,759 | 0.8% |
| Clark | 7K | R+61.5 | 628 | 2,679 | 3,333 | 0.7% |
| Brown | 7K | R+59.9 | 467 | 1,938 | 2,455 | 0.5% |
| Schuyler | 7K | R+46.8 | 961 | 2,720 | 3,759 | 0.8% |
| Clark | 7K | R+61.5 | 628 | 2,679 | 3,333 | 0.7% |
| Brown | 7K | R+59.9 | 467 | 1,938 | 2,455 | 0.5% |
| Shelby | 7K | R+65.6 | 550 | 2,691 | 3,262 | 0.7% |
| Schuyler | 7K | R+46.8 | 961 | 2,720 | 3,759 | 0.8% |
| Clark | 7K | R+61.5 | 628 | 2,679 | 3,333 | 0.7% |
| Brown | 7K | R+59.9 | 467 | 1,938 | 2,455 | 0.5% |
| Shelby | 6K | R+65.6 | 550 | 2,691 | 3,262 | 0.7% |
| Brown | 6K | R+59.9 | 467 | 1,938 | 2,455 | 0.5% |
| Shelby | 6K | R+65.6 | 550 | 2,691 | 3,262 | 0.7% |
| Shelby | 6K | R+65.6 | 550 | 2,691 | 3,262 | 0.7% |
| Scott | 6K | R+61.2 | 488 | 2,071 | 2,587 | 0.5% |
| Scott | 5K | R+61.2 | 488 | 2,071 | 2,587 | 0.5% |
| Scott | 5K | R+61.2 | 488 | 2,071 | 2,587 | 0.5% |
| Scott | 5K | R+61.2 | 488 | 2,071 | 2,587 | 0.5% |
| Knox | 4K | R+64.5 | 311 | 1,479 | 1,810 | 0.4% |
| Knox | 4K | R+64.5 | 311 | 1,479 | 1,810 | 0.4% |
| Knox | 4K | R+64.5 | 311 | 1,479 | 1,810 | 0.4% |
| Knox | 4K | R+64.5 | 311 | 1,479 | 1,810 | 0.4% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 92.6% | 57.4% |
▶Black / African American(8) | 3.2% | 12.2% |
▶Hispanic / Latino(16) | 1.7% | 19.3% |
Multiracial / Other | 1.7% | 4.0% |
▶Asian(6) | 0.6% | 6.0% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
▶Middle Eastern / North African(4) | 0.1% | 0.9% |
Catholic-Evangelical edge: -28.1pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 24.9% | 48.2% | — | — | |
| 12.7% | 24.6% | — | — | |
| 11.4% | 22.0% | — | — | |
| 2.2% | 4.3% | — | — | |
LDS (Mormon) | 1.5% | 2.8% | — | — |
| 0.4% | 0.9% | — | — | |
Non-religiousPopulation | 48.3% | — | — | — |
Who lives in the Quincy-Hannibal-Keokuk media market? 1,047,885 residents across 60 counties.
19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+46.9 | R+60.6 | 13.8pp |
| President vs Senate | R+46.9 | R+55.2 | 8.3pp |
| Senate vs Governor | R+55.2 | R+60.6 | 5.4pp |