Appalachian swing ground where coal heritage still shapes the ballot
The Charleston-Huntington market spans a swath of southern West Virginia that shifted sharply toward Republicans over the past decade, with presidential margins now running 40-plus points in many counties despite a historically strong union-labor tradition.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Kanawha | 200K | R+17.4 | 30,231 | 43,352 | 75,538 | 4.1% |
| Kanawha | 192K | R+17.4 | 30,231 | 43,352 | 75,538 | 4.1% |
| Kanawha | 190K | R+17.4 | 30,231 | 43,352 | 75,538 | 4.1% |
| Kanawha | 177K | R+17.4 | 30,231 | 43,352 | 75,538 | 4.1% |
| Cabell | 97K | R+21.8 | 13,474 | 21,229 | 35,612 | 1.9% |
| Cabell | 97K | R+21.8 | 13,474 | 21,229 | 35,612 | 1.9% |
| Cabell | 95K | R+21.8 | 13,474 | 21,229 | 35,612 | 1.9% |
| Cabell | 93K | R+21.8 | 13,474 | 21,229 | 35,612 | 1.9% |
| Scioto | 79K | R+48.0 | 8,021 | 22,978 | 31,180 | 1.7% |
| Scioto | 77K | R+48.0 | 8,021 | 22,978 | 31,180 | 1.7% |
| Scioto | 76K | R+48.0 | 8,021 | 22,978 | 31,180 | 1.7% |
| Scioto | 73K | R+48.0 | 8,021 | 22,978 | 31,180 | 1.7% |
| Pike | 69K | R+65.4 | 4,025 | 19,684 | 23,950 | 1.3% |
| Pike | 66K | R+65.4 | 4,025 | 19,684 | 23,950 | 1.3% |
| Pike | 63K | R+65.4 | 4,025 | 19,684 | 23,950 | 1.3% |
| Lawrence | 63K | R+50.5 | 6,514 | 20,013 | 26,713 | 1.4% |
| Lawrence | 62K | R+50.5 | 6,514 | 20,013 | 26,713 | 1.4% |
| Lawrence | 62K | R+50.5 | 6,514 | 20,013 | 26,713 | 1.4% |
| Putnam | 57K | R+46.1 | 7,124 | 19,868 | 27,616 | 1.5% |
| Lawrence | 57K | R+50.5 | 6,514 | 20,013 | 26,713 | 1.4% |
| Putnam | 57K | R+46.1 | 7,124 | 19,868 | 27,616 | 1.5% |
| Pike | 57K | R+65.4 | 4,025 | 19,684 | 23,950 | 1.3% |
| Putnam | 55K | R+46.1 | 7,124 | 19,868 | 27,616 | 1.5% |
| Putnam | 52K | R+46.1 | 7,124 | 19,868 | 27,616 | 1.5% |
| Boyd | 50K | R+38.5 | 6,291 | 14,363 | 20,951 | 1.1% |
| Boyd | 49K | R+38.5 | 6,291 | 14,363 | 20,951 | 1.1% |
| Boyd | 49K | R+38.5 | 6,291 | 14,363 | 20,951 | 1.1% |
| Boyd | 48K | R+38.5 | 6,291 | 14,363 | 20,951 | 1.1% |
| Wayne | 43K | R+53.4 | 3,532 | 11,934 | 15,747 | 0.9% |
| Floyd | 42K | R+59.2 | 3,061 | 12,326 | 15,652 | 0.8% |
| Floyd | 42K | R+59.2 | 3,061 | 12,326 | 15,652 | 0.8% |
| Wayne | 41K | R+53.4 | 3,532 | 11,934 | 15,747 | 0.9% |
| Wayne | 41K | R+53.4 | 3,532 | 11,934 | 15,747 | 0.9% |
| Wayne | 38K | R+53.4 | 3,532 | 11,934 | 15,747 | 0.9% |
| Floyd | 38K | R+59.2 | 3,061 | 12,326 | 15,652 | 0.8% |
| Logan | 38K | R+66.7 | 1,848 | 9,500 | 11,469 | 0.6% |
| Greenup | 38K | R+50.5 | 4,181 | 12,961 | 17,374 | 0.9% |
| Greenup | 37K | R+50.5 | 4,181 | 12,961 | 17,374 | 0.9% |
| Greenup | 36K | R+50.5 | 4,181 | 12,961 | 17,374 | 0.9% |
| Logan | 36K | R+66.7 | 1,848 | 9,500 | 11,469 | 0.6% |
| Greenup | 36K | R+50.5 | 4,181 | 12,961 | 17,374 | 0.9% |
| Floyd | 35K | R+59.2 | 3,061 | 12,326 | 15,652 | 0.8% |
| Logan | 35K | R+66.7 | 1,848 | 9,500 | 11,469 | 0.6% |
| Jackson | 33K | R+58.1 | 2,953 | 11,249 | 14,287 | 0.8% |
| Jackson | 33K | R+58.1 | 2,953 | 11,249 | 14,287 | 0.8% |
| Jackson | 33K | R+58.1 | 2,953 | 11,249 | 14,287 | 0.8% |
| Jackson | 33K | R+58.1 | 2,953 | 11,249 | 14,287 | 0.8% |
| Logan | 31K | R+66.7 | 1,848 | 9,500 | 11,469 | 0.6% |
| Gallia | 31K | R+59.4 | 2,592 | 10,314 | 13,002 | 0.7% |
| Gallia | 31K | R+59.4 | 2,592 | 10,314 | 13,002 | 0.7% |
| Gallia | 30K | R+59.4 | 2,592 | 10,314 | 13,002 | 0.7% |
| Jackson | 29K | R+56.2 | 2,699 | 9,907 | 12,822 | 0.7% |
| Gallia | 29K | R+59.4 | 2,592 | 10,314 | 13,002 | 0.7% |
| Mingo | 28K | R+73.8 | 1,061 | 7,325 | 8,490 | 0.5% |
| Jackson | 28K | R+56.2 | 2,699 | 9,907 | 12,822 | 0.7% |
| Jackson | 28K | R+56.2 | 2,699 | 9,907 | 12,822 | 0.7% |
| Jackson | 28K | R+56.2 | 2,699 | 9,907 | 12,822 | 0.7% |
| Carter | 27K | R+58.5 | 2,305 | 8,981 | 11,422 | 0.6% |
| Carter | 27K | R+58.5 | 2,305 | 8,981 | 11,422 | 0.6% |
| Mason | 27K | R+58.0 | 2,111 | 8,232 | 10,549 | 0.6% |
| Carter | 27K | R+58.5 | 2,305 | 8,981 | 11,422 | 0.6% |
| Nicholas | 27K | R+60.2 | 1,919 | 7,960 | 10,037 | 0.5% |
| Mingo | 27K | R+73.8 | 1,061 | 7,325 | 8,490 | 0.5% |
| Carter | 26K | R+58.5 | 2,305 | 8,981 | 11,422 | 0.6% |
| Nicholas | 26K | R+60.2 | 1,919 | 7,960 | 10,037 | 0.5% |
| Mason | 26K | R+58.0 | 2,111 | 8,232 | 10,549 | 0.6% |
| Nicholas | 26K | R+60.2 | 1,919 | 7,960 | 10,037 | 0.5% |
| Mingo | 26K | R+73.8 | 1,061 | 7,325 | 8,490 | 0.5% |
| Mason | 26K | R+58.0 | 2,111 | 8,232 | 10,549 | 0.6% |
| Boone | 26K | R+57.4 | 1,641 | 6,314 | 8,142 | 0.4% |
| Mason | 25K | R+58.0 | 2,111 | 8,232 | 10,549 | 0.6% |
| Boone | 25K | R+57.4 | 1,641 | 6,314 | 8,142 | 0.4% |
| Nicholas | 24K | R+60.2 | 1,919 | 7,960 | 10,037 | 0.5% |
| Johnson | 24K | R+70.7 | 1,350 | 8,150 | 9,622 | 0.5% |
| Boone | 24K | R+57.4 | 1,641 | 6,314 | 8,142 | 0.4% |
| Johnson | 23K | R+70.7 | 1,350 | 8,150 | 9,622 | 0.5% |
| Meigs | 23K | R+57.0 | 2,202 | 8,127 | 10,400 | 0.6% |
| Johnson | 23K | R+70.7 | 1,350 | 8,150 | 9,622 | 0.5% |
| Meigs | 23K | R+57.0 | 2,202 | 8,127 | 10,400 | 0.6% |
| Meigs | 23K | R+57.0 | 2,202 | 8,127 | 10,400 | 0.6% |
| Mingo | 23K | R+73.8 | 1,061 | 7,325 | 8,490 | 0.5% |
| Johnson | 22K | R+70.7 | 1,350 | 8,150 | 9,622 | 0.5% |
| Lincoln | 22K | R+62.5 | 1,279 | 5,770 | 7,189 | 0.4% |
| Lincoln | 22K | R+62.5 | 1,279 | 5,770 | 7,189 | 0.4% |
| Meigs | 22K | R+57.0 | 2,202 | 8,127 | 10,400 | 0.6% |
| Lincoln | 21K | R+62.5 | 1,279 | 5,770 | 7,189 | 0.4% |
| Boone | 21K | R+57.4 | 1,641 | 6,314 | 8,142 | 0.4% |
| Lincoln | 20K | R+62.5 | 1,279 | 5,770 | 7,189 | 0.4% |
| Lawrence | 16K | R+67.2 | 1,044 | 5,464 | 6,574 | 0.4% |
| Lawrence | 16K | R+67.2 | 1,044 | 5,464 | 6,574 | 0.4% |
| Lawrence | 16K | R+67.2 | 1,044 | 5,464 | 6,574 | 0.4% |
| Lawrence | 16K | R+67.2 | 1,044 | 5,464 | 6,574 | 0.4% |
| Roane | 15K | R+53.8 | 1,218 | 4,189 | 5,522 | 0.3% |
| Roane | 15K | R+53.8 | 1,218 | 4,189 | 5,522 | 0.3% |
| Braxton | 15K | R+51.9 | 1,233 | 3,991 | 5,313 | 0.3% |
| Braxton | 15K | R+51.9 | 1,233 | 3,991 | 5,313 | 0.3% |
| Roane | 15K | R+53.8 | 1,218 | 4,189 | 5,522 | 0.3% |
| Braxton | 14K | R+51.9 | 1,233 | 3,991 | 5,313 | 0.3% |
| Lewis | 14K | R+75.7 | 666 | 4,997 | 5,721 | 0.3% |
| Lewis | 14K | R+75.7 | 666 | 4,997 | 5,721 | 0.3% |
| Roane | 14K | R+53.8 | 1,218 | 4,189 | 5,522 | 0.3% |
| Lewis | 14K | R+75.7 | 666 | 4,997 | 5,721 | 0.3% |
| Martin | 13K | R+83.6 | 287 | 3,343 | 3,655 | 0.2% |
| Vinton | 13K | R+58.6 | 1,169 | 4,531 | 5,738 | 0.3% |
| Vinton | 13K | R+58.6 | 1,169 | 4,531 | 5,738 | 0.3% |
| Lewis | 13K | R+75.7 | 666 | 4,997 | 5,721 | 0.3% |
| Vinton | 13K | R+58.6 | 1,169 | 4,531 | 5,738 | 0.3% |
| Vinton | 13K | R+58.6 | 1,169 | 4,531 | 5,738 | 0.3% |
| Martin | 13K | R+83.6 | 287 | 3,343 | 3,655 | 0.2% |
| Martin | 12K | R+83.6 | 287 | 3,343 | 3,655 | 0.2% |
| Braxton | 12K | R+51.9 | 1,233 | 3,991 | 5,313 | 0.3% |
| Martin | 11K | R+83.6 | 287 | 3,343 | 3,655 | 0.2% |
| Clay | 10K | R+62.2 | 580 | 2,597 | 3,241 | 0.2% |
| Clay | 10K | R+62.2 | 580 | 2,597 | 3,241 | 0.2% |
| Clay | 9K | R+62.2 | 580 | 2,597 | 3,241 | 0.2% |
| Elliott | 8K | R+61.9 | 532 | 2,335 | 2,911 | 0.2% |
| Clay | 8K | R+62.2 | 580 | 2,597 | 3,241 | 0.2% |
| Elliott | 8K | R+61.9 | 532 | 2,335 | 2,911 | 0.2% |
| Calhoun | 8K | R+64.8 | 488 | 2,391 | 2,936 | 0.2% |
| Calhoun | 7K | R+64.8 | 488 | 2,391 | 2,936 | 0.2% |
| Elliott | 7K | R+61.9 | 532 | 2,335 | 2,911 | 0.2% |
| Calhoun | 7K | R+64.8 | 488 | 2,391 | 2,936 | 0.2% |
| Elliott | 7K | R+61.9 | 532 | 2,335 | 2,911 | 0.2% |
| Calhoun | 6K | R+64.8 | 488 | 2,391 | 2,936 | 0.2% |
| Wirt | 6K | R+66.3 | 409 | 2,120 | 2,581 | 0.1% |
| Wirt | 6K | R+66.3 | 409 | 2,120 | 2,581 | 0.1% |
| Wirt | 6K | R+66.3 | 409 | 2,120 | 2,581 | 0.1% |
| Wirt | 5K | R+66.3 | 409 | 2,120 | 2,581 | 0.1% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 94.3% | 57.4% |
▶Black / African American(9) | 2.3% | 12.2% |
Multiracial / Other | 1.9% | 4.0% |
▶Hispanic / Latino(14) | 0.9% | 19.3% |
▶Asian(6) | 0.5% | 6.0% |
▶Middle Eastern / North African(7) | 0.3% | 0.9% |
Native American / Alaska Native | 0.2% | 0.9% |
Catholic-Evangelical edge: -55.4pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.8% | 58.2% | — | — | |
| 9.2% | 25.6% | — | — | |
| 2.6% | 7.2% | — | — | |
| 1.8% | 4.9% | — | — | |
| 1.3% | 3.7% | — | — | |
LDS (Mormon) | 0.7% | 1.9% | — | — |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 64.2% | — | — | — |
Who lives in the Charleston-Huntington media market? 4,564,249 residents across 128 counties.
16% of adults hold a bachelor's degree — 17pp below the national average. Places with similar education levels vote R+22 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+47.3 | R+20.1 | 27.2pp |
| Senate vs Governor | R+40.6 | R+20.1 | 20.5pp |
| President vs Senate | R+47.3 | R+40.6 | 6.7pp |