Appalachian media market where Tennessee and Virginia politics intersect
The Tri-Cities market straddles a state line, meaning voters in Johnson City, Kingsport, and Bristol are reached by campaigns operating under two different sets of electoral rules and candidate slates simultaneously.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Sullivan | 161K | R+55.0 | 16,624 | 58,154 | 75,541 | 5.1% |
| Sullivan | 157K | R+55.0 | 16,624 | 58,154 | 75,541 | 5.1% |
| Sullivan | 153K | R+55.0 | 16,624 | 58,154 | 75,541 | 5.1% |
| Sullivan | 153K | R+55.0 | 16,624 | 58,154 | 75,541 | 5.1% |
| Washington | 136K | R+39.5 | 18,131 | 42,299 | 61,234 | 4.1% |
| Washington | 126K | R+39.5 | 18,131 | 42,299 | 61,234 | 4.1% |
| Washington | 117K | R+39.5 | 18,131 | 42,299 | 61,234 | 4.1% |
| Washington | 107K | R+39.5 | 18,131 | 42,299 | 61,234 | 4.1% |
| Greene | 72K | R+65.7 | 5,145 | 25,586 | 31,095 | 2.1% |
| Greene | 69K | R+65.7 | 5,145 | 25,586 | 31,095 | 2.1% |
| Greene | 66K | R+65.7 | 5,145 | 25,586 | 31,095 | 2.1% |
| Greene | 63K | R+65.7 | 5,145 | 25,586 | 31,095 | 2.1% |
| Carter | 59K | R+63.2 | 4,454 | 20,167 | 24,852 | 1.7% |
| Hawkins | 58K | R+68.8 | 3,987 | 22,066 | 26,266 | 1.8% |
| Hawkins | 57K | R+68.8 | 3,987 | 22,066 | 26,266 | 1.8% |
| Carter | 57K | R+63.2 | 4,454 | 20,167 | 24,852 | 1.7% |
| Carter | 57K | R+63.2 | 4,454 | 20,167 | 24,852 | 1.7% |
| Carter | 57K | R+63.2 | 4,454 | 20,167 | 24,852 | 1.7% |
| Hawkins | 57K | R+68.8 | 3,987 | 22,066 | 26,266 | 1.8% |
| Washington | 55K | R+53.3 | 6,772 | 22,455 | 29,412 | 2.0% |
| Washington | 54K | R+53.3 | 6,772 | 22,455 | 29,412 | 2.0% |
| Hawkins | 54K | R+68.8 | 3,987 | 22,066 | 26,266 | 1.8% |
| Washington | 53K | R+53.3 | 6,772 | 22,455 | 29,412 | 2.0% |
| Washington | 51K | R+53.3 | 6,772 | 22,455 | 29,412 | 2.0% |
| Wise | 42K | R+63.3 | 3,036 | 13,655 | 16,776 | 1.1% |
| Wise | 40K | R+63.3 | 3,036 | 13,655 | 16,776 | 1.1% |
| Wise | 40K | R+63.3 | 3,036 | 13,655 | 16,776 | 1.1% |
| Wise | 35K | R+63.3 | 3,036 | 13,655 | 16,776 | 1.1% |
| Smyth | 33K | R+60.4 | 2,805 | 11,521 | 14,420 | 1.0% |
| Smyth | 32K | R+60.4 | 2,805 | 11,521 | 14,420 | 1.0% |
| Smyth | 32K | R+60.4 | 2,805 | 11,521 | 14,420 | 1.0% |
| Russell | 30K | R+67.5 | 2,172 | 11,303 | 13,525 | 0.9% |
| Smyth | 29K | R+60.4 | 2,805 | 11,521 | 14,420 | 1.0% |
| Russell | 29K | R+67.5 | 2,172 | 11,303 | 13,525 | 0.9% |
| Russell | 28K | R+67.5 | 2,172 | 11,303 | 13,525 | 0.9% |
| Buchanan | 27K | R+70.6 | 1,355 | 7,939 | 9,327 | 0.6% |
| Russell | 26K | R+67.5 | 2,172 | 11,303 | 13,525 | 0.9% |
| Letcher | 25K | R+63.9 | 1,457 | 6,848 | 8,431 | 0.6% |
| Lee | 25K | R+72.0 | 1,391 | 8,674 | 10,108 | 0.7% |
| Lee | 25K | R+72.0 | 1,391 | 8,674 | 10,108 | 0.7% |
| Letcher | 24K | R+63.9 | 1,457 | 6,848 | 8,431 | 0.6% |
| Lee | 24K | R+72.0 | 1,391 | 8,674 | 10,108 | 0.7% |
| Buchanan | 24K | R+70.6 | 1,355 | 7,939 | 9,327 | 0.6% |
| Scott | 23K | R+70.4 | 1,607 | 9,392 | 11,057 | 0.7% |
| Letcher | 23K | R+63.9 | 1,457 | 6,848 | 8,431 | 0.6% |
| Buchanan | 23K | R+70.6 | 1,355 | 7,939 | 9,327 | 0.6% |
| Scott | 23K | R+70.4 | 1,607 | 9,392 | 11,057 | 0.7% |
| Scott | 22K | R+70.4 | 1,607 | 9,392 | 11,057 | 0.7% |
| Lee | 22K | R+72.0 | 1,391 | 8,674 | 10,108 | 0.7% |
| Scott | 21K | R+70.4 | 1,607 | 9,392 | 11,057 | 0.7% |
| Letcher | 21K | R+63.9 | 1,457 | 6,848 | 8,431 | 0.6% |
| Buchanan | 19K | R+70.6 | 1,355 | 7,939 | 9,327 | 0.6% |
| Johnson | 18K | R+69.3 | 1,212 | 6,829 | 8,102 | 0.5% |
| Johnson | 18K | R+69.3 | 1,212 | 6,829 | 8,102 | 0.5% |
| Unicoi | 18K | R+62.0 | 1,578 | 6,876 | 8,541 | 0.6% |
| Johnson | 18K | R+69.3 | 1,212 | 6,829 | 8,102 | 0.5% |
| Unicoi | 18K | R+62.0 | 1,578 | 6,876 | 8,541 | 0.6% |
| Unicoi | 18K | R+62.0 | 1,578 | 6,876 | 8,541 | 0.6% |
| Unicoi | 18K | R+62.0 | 1,578 | 6,876 | 8,541 | 0.6% |
| Bristol City | 18K | R+39.7 | 2,231 | 5,197 | 7,479 | 0.5% |
| Johnson | 17K | R+69.3 | 1,212 | 6,829 | 8,102 | 0.5% |
| Bristol City | 17K | R+39.7 | 2,231 | 5,197 | 7,479 | 0.5% |
| Bristol City | 17K | R+39.7 | 2,231 | 5,197 | 7,479 | 0.5% |
| Bristol City | 17K | R+39.7 | 2,231 | 5,197 | 7,479 | 0.5% |
| Dickenson | 16K | R+62.2 | 1,316 | 5,701 | 7,047 | 0.5% |
| Dickenson | 16K | R+62.2 | 1,316 | 5,701 | 7,047 | 0.5% |
| Dickenson | 15K | R+62.2 | 1,316 | 5,701 | 7,047 | 0.5% |
| Dickenson | 14K | R+62.2 | 1,316 | 5,701 | 7,047 | 0.5% |
| Leslie | 12K | R+80.9 | 382 | 3,908 | 4,357 | 0.3% |
| Leslie | 12K | R+80.9 | 382 | 3,908 | 4,357 | 0.3% |
| Leslie | 11K | R+80.9 | 382 | 3,908 | 4,357 | 0.3% |
| Leslie | 10K | R+80.9 | 382 | 3,908 | 4,357 | 0.3% |
| Norton City | 4K | R+43.6 | 458 | 1,174 | 1,643 | 0.1% |
| Norton City | 4K | R+43.6 | 458 | 1,174 | 1,643 | 0.1% |
| Norton City | 4K | R+43.6 | 458 | 1,174 | 1,643 | 0.1% |
| Norton City | 4K | R+43.6 | 458 | 1,174 | 1,643 | 0.1% |
| Group | Tri-Cities, TN-VA | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 93.9% | 57.4% |
▶Black / African American(11) | 2.3% | 12.2% |
▶Hispanic / Latino(15) | 1.7% | 19.3% |
Multiracial / Other | 1.4% | 4.0% |
▶Asian(6) | 0.5% | 6.0% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
▶Middle Eastern / North African(8) | 0.2% | 0.9% |
Catholic-Evangelical edge: -77.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 38.2% | 76.0% | — | — | |
| 8.1% | 16.0% | — | — | |
| 1.6% | 3.1% | — | — | |
| 1.3% | 2.5% | — | — | |
| 1.1% | 2.3% | — | — | |
LDS (Mormon) | 0.7% | 1.3% | — | — |
Non-religiousPopulation | 49.8% | — | — | — |
Who lives in the Tri-Cities, TN-VA media market? 3,146,458 residents across 76 counties.
18% of adults hold a bachelor's degree — 15pp below the national average. Places with similar education levels vote R+22 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+57.9 | R+53.1 | 4.8pp |