A coastal resort economy shading into rural tobacco country
The Myrtle Beach-Florence market blends a fast-growing retirement and tourism corridor along the Grand Strand with the historically agricultural Pee Dee interior, producing a media audience whose partisan lean and demographics shift sharply between zip codes.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Horry | 383K | R+38.5 | 62,325 | 141,719 | 205,954 | 13.1% |
| Horry | 300K | R+38.5 | 62,325 | 141,719 | 205,954 | 13.1% |
| Horry | 249K | R+38.5 | 62,325 | 141,719 | 205,954 | 13.1% |
| Horry | 197K | R+38.5 | 62,325 | 141,719 | 205,954 | 13.1% |
| Florence | 139K | R+8.0 | 27,706 | 32,615 | 61,140 | 3.9% |
| Florence | 137K | R+8.0 | 27,706 | 32,615 | 61,140 | 3.9% |
| Robeson | 135K | R+27.6 | 16,728 | 29,647 | 46,770 | 3.0% |
| Florence | 132K | R+8.0 | 27,706 | 32,615 | 61,140 | 3.9% |
| Robeson | 128K | R+27.6 | 16,728 | 29,647 | 46,770 | 3.0% |
| Florence | 126K | R+8.0 | 27,706 | 32,615 | 61,140 | 3.9% |
| Robeson | 123K | R+27.6 | 16,728 | 29,647 | 46,770 | 3.0% |
| Robeson | 117K | R+27.6 | 16,728 | 29,647 | 46,770 | 3.0% |
| Darlington | 68K | R+13.3 | 12,977 | 17,017 | 30,331 | 1.9% |
| Darlington | 67K | R+13.3 | 12,977 | 17,017 | 30,331 | 1.9% |
| Darlington | 67K | R+13.3 | 12,977 | 17,017 | 30,331 | 1.9% |
| Darlington | 63K | R+13.3 | 12,977 | 17,017 | 30,331 | 1.9% |
| Scotland | 36K | R+6.9 | 6,754 | 7,767 | 14,626 | 0.9% |
| Scotland | 36K | R+6.9 | 6,754 | 7,767 | 14,626 | 0.9% |
| Scotland | 36K | R+6.9 | 6,754 | 7,767 | 14,626 | 0.9% |
| Marion | 35K | D+10.5 | 7,316 | 5,906 | 13,388 | 0.8% |
| Marion | 34K | D+10.5 | 7,316 | 5,906 | 13,388 | 0.8% |
| Scotland | 34K | R+6.9 | 6,754 | 7,767 | 14,626 | 0.9% |
| Marion | 32K | D+10.5 | 7,316 | 5,906 | 13,388 | 0.8% |
| Dillon | 31K | R+10.8 | 5,241 | 6,526 | 11,861 | 0.8% |
| Dillon | 31K | R+10.8 | 5,241 | 6,526 | 11,861 | 0.8% |
| Dillon | 31K | R+10.8 | 5,241 | 6,526 | 11,861 | 0.8% |
| Marlboro | 29K | D+2.4 | 5,137 | 4,896 | 10,152 | 0.6% |
| Marion | 29K | D+10.5 | 7,316 | 5,906 | 13,388 | 0.8% |
| Marlboro | 29K | D+2.4 | 5,137 | 4,896 | 10,152 | 0.6% |
| Dillon | 28K | R+10.8 | 5,241 | 6,526 | 11,861 | 0.8% |
| Marlboro | 28K | D+2.4 | 5,137 | 4,896 | 10,152 | 0.6% |
| Marlboro | 26K | D+2.4 | 5,137 | 4,896 | 10,152 | 0.6% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 56.8% | 57.4% |
▶Black / African American(12) | 28.6% | 12.2% |
▶Native American / Alaska Native(4) | 7.4% | 0.9% |
▶Hispanic / Latino(16) | 4.4% | 19.3% |
Multiracial / Other | 1.8% | 4.0% |
▶Asian(6) | 0.9% | 6.0% |
▶Middle Eastern / North African(9) | 0.3% | 0.9% |
Catholic-Evangelical edge: -42.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 25.0% | 54.2% | — | — | |
| 7.3% | 15.8% | — | — | |
| 5.7% | 12.4% | — | — | |
| 5.5% | 11.9% | — | — | |
| 2.5% | 5.3% | — | — | |
LDS (Mormon) | 0.6% | 1.4% | — | — |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 53.8% | — | — | — |
Who lives in the Myrtle Beach-Florence media market? 2,932,706 residents across 32 counties.
19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+25.9 | R+9.5 | 16.3pp |