A small Oklahoma market where rural red margins run deep and consistent.
Spanning southeastern Oklahoma's Chickasaw Nation territory and the Texas border counties, Sherman-Ada delivers some of the region's most lopsided partisan margins, with Republican presidential candidates routinely clearing 70 percent across its scattered small towns.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Grayson | 143K | R+54.3 | 14,800 | 50,556 | 65,915 | 10.8% |
| Grayson | 124K | R+54.3 | 14,800 | 50,556 | 65,915 | 10.8% |
| Grayson | 118K | R+54.3 | 14,800 | 50,556 | 65,915 | 10.8% |
| Grayson | 111K | R+54.3 | 14,800 | 50,556 | 65,915 | 10.8% |
| Carter | 49K | R+54.7 | 4,277 | 14,945 | 19,488 | 3.2% |
| Carter | 49K | R+54.7 | 4,277 | 14,945 | 19,488 | 3.2% |
| Bryan | 48K | R+58.6 | 3,569 | 13,999 | 17,812 | 2.9% |
| Carter | 47K | R+54.7 | 4,277 | 14,945 | 19,488 | 3.2% |
| Carter | 46K | R+54.7 | 4,277 | 14,945 | 19,488 | 3.2% |
| Bryan | 45K | R+58.6 | 3,569 | 13,999 | 17,812 | 2.9% |
| Bryan | 39K | R+58.6 | 3,569 | 13,999 | 17,812 | 2.9% |
| Pontotoc | 38K | R+46.6 | 3,895 | 10,967 | 15,174 | 2.5% |
| Pontotoc | 38K | R+46.6 | 3,895 | 10,967 | 15,174 | 2.5% |
| Bryan | 37K | R+58.6 | 3,569 | 13,999 | 17,812 | 2.9% |
| Pontotoc | 36K | R+46.6 | 3,895 | 10,967 | 15,174 | 2.5% |
| Pontotoc | 35K | R+46.6 | 3,895 | 10,967 | 15,174 | 2.5% |
| Marshall | 16K | R+63.4 | 1,169 | 5,348 | 6,589 | 1.1% |
| Marshall | 16K | R+63.4 | 1,169 | 5,348 | 6,589 | 1.1% |
| Choctaw | 15K | R+65.4 | 944 | 4,633 | 5,639 | 0.9% |
| Choctaw | 15K | R+65.4 | 944 | 4,633 | 5,639 | 0.9% |
| Choctaw | 15K | R+65.4 | 944 | 4,633 | 5,639 | 0.9% |
| Marshall | 15K | R+63.4 | 1,169 | 5,348 | 6,589 | 1.1% |
| Atoka | 14K | R+71.6 | 779 | 4,832 | 5,662 | 0.9% |
| Atoka | 14K | R+71.6 | 779 | 4,832 | 5,662 | 0.9% |
| Choctaw | 14K | R+65.4 | 944 | 4,633 | 5,639 | 0.9% |
| Atoka | 14K | R+71.6 | 779 | 4,832 | 5,662 | 0.9% |
| Atoka | 14K | R+71.6 | 779 | 4,832 | 5,662 | 0.9% |
| Marshall | 13K | R+63.4 | 1,169 | 5,348 | 6,589 | 1.1% |
| Pushmataha | 12K | R+72.5 | 616 | 4,025 | 4,702 | 0.8% |
| Pushmataha | 12K | R+72.5 | 616 | 4,025 | 4,702 | 0.8% |
| Pushmataha | 11K | R+72.5 | 616 | 4,025 | 4,702 | 0.8% |
| Johnston | 11K | R+65.7 | 684 | 3,462 | 4,230 | 0.7% |
| Pushmataha | 11K | R+72.5 | 616 | 4,025 | 4,702 | 0.8% |
| Johnston | 11K | R+65.7 | 684 | 3,462 | 4,230 | 0.7% |
| Johnston | 10K | R+65.7 | 684 | 3,462 | 4,230 | 0.7% |
| Johnston | 10K | R+65.7 | 684 | 3,462 | 4,230 | 0.7% |
| Love | 10K | R+66.2 | 689 | 3,510 | 4,260 | 0.7% |
| Love | 10K | R+66.2 | 689 | 3,510 | 4,260 | 0.7% |
| Love | 9K | R+66.2 | 689 | 3,510 | 4,260 | 0.7% |
| Love | 9K | R+66.2 | 689 | 3,510 | 4,260 | 0.7% |
| Coal | 6K | R+71.3 | 345 | 2,155 | 2,538 | 0.4% |
| Coal | 6K | R+71.3 | 345 | 2,155 | 2,538 | 0.4% |
| Coal | 6K | R+71.3 | 345 | 2,155 | 2,538 | 0.4% |
| Coal | 5K | R+71.3 | 345 | 2,155 | 2,538 | 0.4% |
| Group | Sherman-Ada | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 73.6% | 57.4% |
▶Hispanic / Latino(14) | 7.9% | 19.3% |
▶Native American / Alaska Native(9) | 7.1% | 0.9% |
Multiracial / Other | 6.1% | 4.0% |
▶Black / African American(7) | 4.5% | 12.2% |
▶Asian(5) | 0.8% | 6.0% |
▶Middle Eastern / North African(8) | 0.1% | 0.9% |
Catholic-Evangelical edge: -74.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 44.3% | 76.5% | — | — | |
| 5.5% | 9.5% | — | — | |
| 4.1% | 7.0% | — | — | |
| 2.3% | 3.9% | — | — | |
| 1.7% | 3.0% | — | — | |
LDS (Mormon) | 0.8% | 1.4% | — | — |
Non-religiousPopulation | 42.1% | — | — | — |
Who lives in the Sherman-Ada media market? 1,327,126 residents across 44 counties.
19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+57.0 | R+50.6 | 6.4pp |