How did Madison vote in the 2024 presidential election?

Madison voted Democratic in 2024 with a margin of D+28.2. Kamala D Harris received 400,376 votes and Donald Trump received 221,883 out of 632,931 total votes cast, a 2.0-point shift toward Republicans from 2020.

What is Madison's political history?

Madison has 40 presidential elections on record, spanning 1868 to 2024. It has voted Democratic in every presidential election since 1988. The largest single-election swing was 56.6 points in 1920.

What are the demographics of Madison?

Madison has a population of 3,835,273 according to the 2020 Census. The racial composition is 86.0% non-Hispanic white, 5.0% Hispanic, 3.5% Black. About 35% of residents hold a bachelor's degree or higher. Median household income is $62,181.

Which places are most similar to Madison?

Based on demographic and electoral similarity analysis, the three most similar media markets to Madison are Charlottesville, Syracuse, Milwaukee. Similarity is computed using a vector embedding of demographic, economic, and electoral characteristics.

Live · Media market

Madison

A Big Ten college hub that anchors Wisconsin's most reliably progressive media zone

The Madison media market is shaped by a dense concentration of students, state-government workers, and university faculty, producing turnout patterns and margins that consistently outpace Democratic baselines seen elsewhere in Wisconsin.

Presidential margin · 2024

Data unavailable for this race.

Race data unavailable

Geography

Race data unavailable

No current race for this office.

2024FIPS 669

Population3.8M

Median ageU.S. 38.9y

37.1y▼ 1.8

Bachelor's+U.S. 35%

34.6%▼ 0.4

White86.0%
Hispanic5.0%
Black3.5%
Two or more3.5%
Asian2.9%
Other1.6%

Trajectory · 2008–2024

MadisonBaseline

Cycle2024

Open in Cartographer

Constituent Counties

Open in Cartographer

Similarity Explorer

Similar media markets

Reads like Charlottesville, Syracuse, and Milwaukee.

8 visible matches

Charlottesville

Educated rural competitive

D+17.6

Similarity score94%

Syracuse

Educated rural competitive

D+8.5

Similarity score91%

Milwaukee

Educated rural competitive

D+1.7

Similarity score91%

Rochester, NY

Educated rural competitive

D+9.7

Similarity score90%

Lansing

Educated rural competitive

D+1.9

Similarity score90%

Portland, OR

Educated rural competitive

D+18.1

Similarity score89%

Seattle-Tacoma

Educated rural democratic

D+28.6

Similarity score88%

Cedar Rapids-Waterloo-Iowa City & Dubuque

Small-town rural republican 3

R+1.7

Similarity score87%

Constituent Geography

Counties in Madison

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total	Share
Dane	573K	D+51.5	273,995	85,454	365,929	14.5%
Dane	517K	D+51.5	273,995	85,454	365,929	14.5%
Dane	476K	D+51.5	273,995	85,454	365,929	14.5%
Dane	427K	D+51.5	273,995	85,454	365,929	14.5%
Rock	164K	D+7.3	46,642	40,218	88,310	3.5%
Rock	161K	D+7.3	46,642	40,218	88,310	3.5%
Rock	159K	D+7.3	46,642	40,218	88,310	3.5%
Rock	152K	D+7.3	46,642	40,218	88,310	3.5%
Sauk	66K	R+1.7	18,172	18,798	37,584	1.5%
Sauk	63K	R+1.7	18,172	18,798	37,584	1.5%
Columbia	58K	R+4.6	16,388	17,988	34,914	1.4%
Sauk	58K	R+1.7	18,172	18,798	37,584	1.5%
Columbia	57K	R+4.6	16,388	17,988	34,914	1.4%
Sauk	55K	R+1.7	18,172	18,798	37,584	1.5%
Columbia	55K	R+4.6	16,388	17,988	34,914	1.4%
Columbia	52K	R+4.6	16,388	17,988	34,914	1.4%
Grant	52K	R+18.1	10,966	15,922	27,306	1.1%
Grant	52K	R+18.1	10,966	15,922	27,306	1.1%
Grant	50K	R+18.1	10,966	15,922	27,306	1.1%
Grant	49K	R+18.1	10,966	15,922	27,306	1.1%
Green	37K	D+0.3	10,903	10,843	22,076	0.9%
Green	37K	D+0.3	10,903	10,843	22,076	0.9%
Green	36K	D+0.3	10,903	10,843	22,076	0.9%
Green	34K	D+0.3	10,903	10,843	22,076	0.9%
Juneau	27K	R+32.1	4,854	9,525	14,553	0.6%
Juneau	26K	R+32.1	4,854	9,525	14,553	0.6%
Juneau	26K	R+32.1	4,854	9,525	14,553	0.6%
Juneau	24K	R+32.1	4,854	9,525	14,553	0.6%
Iowa	24K	D+7.6	7,750	6,631	14,677	0.6%
Iowa	24K	D+7.6	7,750	6,631	14,677	0.6%
Iowa	24K	D+7.6	7,750	6,631	14,677	0.6%
Iowa	23K	D+7.6	7,750	6,631	14,677	0.6%
Richland	18K	R+13.1	3,985	5,207	9,323	0.4%
Richland	18K	R+13.1	3,985	5,207	9,323	0.4%
Richland	18K	R+13.1	3,985	5,207	9,323	0.4%
Richland	17K	R+13.1	3,985	5,207	9,323	0.4%
Lafayette	17K	R+20.2	3,469	5,256	8,832	0.3%
Lafayette	17K	R+20.2	3,469	5,256	8,832	0.3%
Lafayette	16K	R+20.2	3,469	5,256	8,832	0.3%
Lafayette	16K	R+20.2	3,469	5,256	8,832	0.3%
Marquette	16K	R+29.6	3,252	6,041	9,427	0.4%
Marquette	16K	R+29.6	3,252	6,041	9,427	0.4%
Marquette	15K	R+29.6	3,252	6,041	9,427	0.4%
Marquette	15K	R+29.6	3,252	6,041	9,427	0.4%

44 countiesTotal votes: 2,531,724

Historian Query

Ask the Historian

Explore Madison's political evolution with the Historian

“How has the Madison media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

MadisonCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 86.0%Hispanic 5.0%Black 3.5%Asian 2.9%Multiracial 2.3%Native American 0.4%

Group	Madison	National
▶White (Non-Hispanic)(13)	86.0%	57.4%
▶Hispanic / Latino(19)	5.0%	19.3%
▶Black / African American(13)	3.5%	12.2%
▶Asian(6)	2.9%	6.0%
Multiracial / Other	2.3%	4.0%
▶Middle Eastern / North African(11)	0.4%	0.9%
▶Native American / Alaska Native(3)	0.4%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

38.6%(405.7K people)

U.S. Religion Census 2020

Browse all religions

Catholic-Evangelical edge: +9.4pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.

Ecological pattern — how to read this

Reflects patterns in counties where this religious tradition concentrates — not a claim about individual voters.

Values are derived by joining Religion Census 2020 (U.S. Religion Data Archive) with certified election results at the county level. That means we know what counties with more or fewer of this group did — not how any individual voted.

This is known as ecological inference. It is a valid way to surface geographic correlation but must not be read as a personal-vote claim about anyone in the group.

Tradition	% Pop	% Adherents	US Pop	US Adherents
Catholic	14.9%	38.5%	—	—
Mainline Protestant	10.6%	27.5%	—	—
Evangelical Protestant	9.5%	24.6%	—	—
Other	3.3%	8.6%	—	—
LDS (Mormon)	0.6%	1.6%	—	—
Black Protestant	0.2%	0.6%	—	—
Non-religiousPopulation	61.4%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Explore Catholic adherence nationally

Who lives in the Madison media market? 3,835,273 residents across 44 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Export CSVPro

Madison vs National3.8M residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

3.8M

local

3.8MNational 334.9M

Share of U.S. population

Local vs state vs U.S.

1.15%

local

1.15%National 100%

Voting-age population

Local vs state vs U.S.

40.4%

local

40.4%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$62,181

local

$62,181National $83,960

Poverty rate

Local vs state vs U.S.

10.7%

local

10.7%National 12.5%

College degree

Local vs state vs U.S.

34.6%

local

34.6%National 35.6%

Homeownership

Local vs state vs U.S.

65.6%

local

65.6%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

37.1 yrs

local

37.1 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

14.4%

local

14.4%National 15.7%

Age 65+

Local vs state vs U.S.

11.3%

local

11.3%National 17.0%

Foreign born

Local vs state vs U.S.

5.3%

local

5.3%National 14.1%

Non-English at home

Local vs state vs U.S.

8.4%

local

8.4%National 22.2%

English only

Local vs state vs U.S.

91.6%

local

91.6%National 77.8%

Voter Turnout

Turnout in Madison

Turnout % = votes cast ÷ citizen voting-age population (CVAP). Source: CVAP Special Tab 2020-2024.

2024 Turnout

79.2%

vs Previous

+3.9pp

Eligible Non-Voters

166K · 20.8%

Citizen VAP

799,069

History

1988–2024

Ticket-Splitting

Do voters in Madison split their tickets?

Divergence between offices in the same election reveals persuadable voters.

ConsistencyModerate splitting (58/100)

2024 Office Comparisons

Offices	Margin A	Margin B	Split
President vs Senate	D+28.2	D+30.1	1.9pp

Average divergence across office pairs: 8.7pp

Containing Geography

Located In

Madison sits inside these higher-level geographies.

Wisconsin(State)

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