Milwaukee
A lakefront anchor where turnout margins routinely decide statewide races
The Milwaukee media market spans southeastern Wisconsin's dense urban core and surrounding exurbs, creating a battleground where the city's high-density wards and collar-county suburbs often pull in opposite directions on election night.
- White73.6%
- Black12.4%
- Hispanic9.1%
- Two or more3.9%
- Other3.1%
- Asian2.6%
Constituent Counties
Similar media markets
Counties in Milwaukee
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Milwaukee | 955K | D+38.4 | 316,292 | 138,022 | 464,107 | 8.8% |
| Milwaukee | 954K | D+38.4 | 316,292 | 138,022 | 464,107 | 8.8% |
| Milwaukee | 940K | D+38.4 | 316,292 | 138,022 | 464,107 | 8.8% |
| Milwaukee | 926K | D+38.4 | 316,292 | 138,022 | 464,107 | 8.8% |
| Waukesha | 412K | R+19.7 | 108,478 | 162,768 | 275,787 | 5.2% |
| Waukesha | 395K | R+19.7 | 108,478 | 162,768 | 275,787 | 5.2% |
| Waukesha | 379K | R+19.7 | 108,478 | 162,768 | 275,787 | 5.2% |
| Waukesha | 361K | R+19.7 | 108,478 | 162,768 | 275,787 | 5.2% |
| Racine | 199K | R+6.2 | 49,721 | 56,347 | 107,686 | 2.0% |
| Racine | 198K | R+6.2 | 49,721 | 56,347 | 107,686 | 2.0% |
| Racine | 195K | R+6.2 | 49,721 | 56,347 | 107,686 | 2.0% |
| Racine | 189K | R+6.2 | 49,721 | 56,347 | 107,686 | 2.0% |
| Kenosha | 168K | R+6.2 | 41,826 | 47,478 | 90,680 | 1.7% |
| Kenosha | 168K | R+6.2 | 41,826 | 47,478 | 90,680 | 1.7% |
| Kenosha | 163K | R+6.2 | 41,826 | 47,478 | 90,680 | 1.7% |
| Kenosha | 150K | R+6.2 | 41,826 | 47,478 | 90,680 | 1.7% |
| Washington | 138K | R+36.2 | 28,504 | 61,604 | 91,407 | 1.7% |
| Washington | 133K | R+36.2 | 28,504 | 61,604 | 91,407 | 1.7% |
| Washington | 128K | R+36.2 | 28,504 | 61,604 | 91,407 | 1.7% |
| Sheboygan | 118K | R+16.3 | 27,735 | 38,763 | 67,562 | 1.3% |
| Washington | 117K | R+36.2 | 28,504 | 61,604 | 91,407 | 1.7% |
| Sheboygan | 115K | R+16.3 | 27,735 | 38,763 | 67,562 | 1.3% |
| Sheboygan | 114K | R+16.3 | 27,735 | 38,763 | 67,562 | 1.3% |
| Sheboygan | 113K | R+16.3 | 27,735 | 38,763 | 67,562 | 1.3% |
| Walworth | 106K | R+22.2 | 23,161 | 36,603 | 60,597 | 1.1% |
| Walworth | 103K | R+22.2 | 23,161 | 36,603 | 60,597 | 1.1% |
| Walworth | 100K | R+22.2 | 23,161 | 36,603 | 60,597 | 1.1% |
| Walworth | 94K | R+22.2 | 23,161 | 36,603 | 60,597 | 1.1% |
| Ozaukee | 93K | R+10.4 | 27,874 | 34,504 | 63,472 | 1.2% |
| Dodge | 89K | R+32.9 | 16,518 | 33,067 | 50,300 | 1.0% |
| Dodge | 88K | R+32.9 | 16,518 | 33,067 | 50,300 | 1.0% |
| Ozaukee | 88K | R+10.4 | 27,874 | 34,504 | 63,472 | 1.2% |
| Dodge | 88K | R+32.9 | 16,518 | 33,067 | 50,300 | 1.0% |
| Jefferson | 86K | R+16.4 | 20,574 | 28,771 | 50,146 | 0.9% |
| Dodge | 86K | R+32.9 | 16,518 | 33,067 | 50,300 | 1.0% |
| Ozaukee | 86K | R+10.4 | 27,874 | 34,504 | 63,472 | 1.2% |
| Jefferson | 85K | R+16.4 | 20,574 | 28,771 | 50,146 | 0.9% |
| Ozaukee | 82K | R+10.4 | 27,874 | 34,504 | 63,472 | 1.2% |
| Jefferson | 80K | R+16.4 | 20,574 | 28,771 | 50,146 | 0.9% |
| Jefferson | 74K | R+16.4 | 20,574 | 28,771 | 50,146 | 0.9% |
Ask the Historian
Who Lives Here
| Group | Milwaukee | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 73.6% | 57.4% |
▶Black / African American(12) | 12.4% | 12.2% |
▶Hispanic / Latino(19) | 9.1% | 19.3% |
▶Asian(6) | 2.6% | 6.0% |
Multiracial / Other | 1.9% | 4.0% |
▶Middle Eastern / North African(11) | 0.5% | 0.9% |
▶Native American / Alaska Native(2) | 0.4% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: +8.6pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 22.7% | 44.0% | — | — | |
| 16.0% | 31.0% | — | — | |
| 6.0% | 11.6% | — | — | |
| 4.1% | 7.9% | — | — | |
| 2.4% | 4.7% | — | — | |
LDS (Mormon) | 0.4% | 0.8% | — | — |
| 0.4% | 0.8% | — | — | |
Non-religiousPopulation | 48.5% | — | — | — |
Who lives in the Milwaukee media market? 9,154,359 residents across 40 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Milwaukee
Do voters in Milwaukee split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+1.7 | D+2.4 | 0.6pp |