South-central Kentucky's anchor market, where rural counties dominate the dial
The Bowling Green DMA stretches across a swath of south-central Kentucky where agricultural counties consistently post some of the state's widest partisan margins, making it a reliable bellwether for statewide rural turnout patterns.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Warren | 141K | R+24.3 | 21,065 | 34,862 | 56,891 | 13.9% |
| Warren | 121K | R+24.3 | 21,065 | 34,862 | 56,891 | 13.9% |
| Warren | 104K | R+24.3 | 21,065 | 34,862 | 56,891 | 13.9% |
| Warren | 93K | R+24.3 | 21,065 | 34,862 | 56,891 | 13.9% |
| Barren | 45K | R+52.8 | 4,565 | 15,019 | 19,802 | 4.8% |
| Barren | 43K | R+52.8 | 4,565 | 15,019 | 19,802 | 4.8% |
| Barren | 41K | R+52.8 | 4,565 | 15,019 | 19,802 | 4.8% |
| Barren | 38K | R+52.8 | 4,565 | 15,019 | 19,802 | 4.8% |
| Hart | 20K | R+60.0 | 1,642 | 6,691 | 8,409 | 2.1% |
| Hart | 19K | R+60.0 | 1,642 | 6,691 | 8,409 | 2.1% |
| Hart | 18K | R+60.0 | 1,642 | 6,691 | 8,409 | 2.1% |
| Hart | 17K | R+60.0 | 1,642 | 6,691 | 8,409 | 2.1% |
| Butler | 13K | R+66.3 | 965 | 4,905 | 5,943 | 1.5% |
| Butler | 13K | R+66.3 | 965 | 4,905 | 5,943 | 1.5% |
| Butler | 13K | R+66.3 | 965 | 4,905 | 5,943 | 1.5% |
| Butler | 12K | R+66.3 | 965 | 4,905 | 5,943 | 1.5% |
| Edmonson | 12K | R+62.9 | 1,118 | 5,048 | 6,247 | 1.5% |
| Edmonson | 12K | R+62.9 | 1,118 | 5,048 | 6,247 | 1.5% |
| Edmonson | 12K | R+62.9 | 1,118 | 5,048 | 6,247 | 1.5% |
| Edmonson | 12K | R+62.9 | 1,118 | 5,048 | 6,247 | 1.5% |
| Metcalfe | 10K | R+64.6 | 884 | 4,197 | 5,127 | 1.3% |
| Metcalfe | 10K | R+64.6 | 884 | 4,197 | 5,127 | 1.3% |
| Metcalfe | 10K | R+64.6 | 884 | 4,197 | 5,127 | 1.3% |
| Metcalfe | 10K | R+64.6 | 884 | 4,197 | 5,127 | 1.3% |
| Group | Bowling Green | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 85.9% | 57.4% |
▶Black / African American(9) | 6.3% | 12.2% |
▶Hispanic / Latino(16) | 3.6% | 19.3% |
Multiracial / Other | 1.8% | 4.0% |
▶Asian(6) | 1.8% | 6.0% |
▶Middle Eastern / North African(8) | 0.5% | 0.9% |
▶Native American / Alaska Native(1) | 0.3% | 0.9% |
▶Native Hawaiian / Pacific Islander(1) | 0.1% | 0.2% |
Catholic-Evangelical edge: -69.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 35.9% | 74.0% | — | — | |
| 5.2% | 10.7% | — | — | |
| 4.6% | 9.5% | — | — | |
| 2.2% | 4.4% | — | — | |
LDS (Mormon) | 1.1% | 2.3% | — | — |
| 0.6% | 1.3% | — | — | |
Non-religiousPopulation | 51.4% | — | — | — |
Who lives in the Bowling Green media market? 840,211 residents across 24 counties.
21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+33.4 | R+26.2 | 7.2pp |