Bluegrass media hub anchoring Kentucky's college-town corridor
The Lexington DMA blends a large university population with surrounding rural counties, producing a media audience that swings measurably younger and more educated than Kentucky's statewide average.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Fayette | 324K | D+18.1 | 83,387 | 57,347 | 143,935 | 5.9% |
| Fayette | 312K | D+18.1 | 83,387 | 57,347 | 143,935 | 5.9% |
| Fayette | 288K | D+18.1 | 83,387 | 57,347 | 143,935 | 5.9% |
| Fayette | 261K | D+18.1 | 83,387 | 57,347 | 143,935 | 5.9% |
| Madison | 96K | R+30.9 | 15,180 | 29,130 | 45,188 | 1.9% |
| Madison | 87K | R+30.9 | 15,180 | 29,130 | 45,188 | 1.9% |
| Madison | 81K | R+30.9 | 15,180 | 29,130 | 45,188 | 1.9% |
| Madison | 71K | R+30.9 | 15,180 | 29,130 | 45,188 | 1.9% |
| Pulaski | 66K | R+65.2 | 5,351 | 26,051 | 31,735 | 1.3% |
| Pulaski | 64K | R+65.2 | 5,351 | 26,051 | 31,735 | 1.3% |
| Laurel | 63K | R+69.8 | 4,037 | 23,516 | 27,887 | 1.1% |
| Laurel | 60K | R+69.8 | 4,037 | 23,516 | 27,887 | 1.1% |
| Pulaski | 60K | R+65.2 | 5,351 | 26,051 | 31,735 | 1.3% |
| Scott | 60K | R+27.7 | 10,501 | 18,747 | 29,769 | 1.2% |
| Laurel | 57K | R+69.8 | 4,037 | 23,516 | 27,887 | 1.1% |
| Pulaski | 56K | R+65.2 | 5,351 | 26,051 | 31,735 | 1.3% |
| Jessamine | 55K | R+35.8 | 8,303 | 17,854 | 26,685 | 1.1% |
| Laurel | 53K | R+69.8 | 4,037 | 23,516 | 27,887 | 1.1% |
| Franklin | 52K | R+4.8 | 11,996 | 13,246 | 25,763 | 1.1% |
| Scott | 51K | R+27.7 | 10,501 | 18,747 | 29,769 | 1.2% |
| Jessamine | 51K | R+35.8 | 8,303 | 17,854 | 26,685 | 1.1% |
| Franklin | 50K | R+4.8 | 11,996 | 13,246 | 25,763 | 1.1% |
| Franklin | 49K | R+4.8 | 11,996 | 13,246 | 25,763 | 1.1% |
| Franklin | 48K | R+4.8 | 11,996 | 13,246 | 25,763 | 1.1% |
| Jessamine | 46K | R+35.8 | 8,303 | 17,854 | 26,685 | 1.1% |
| Scott | 43K | R+27.7 | 10,501 | 18,747 | 29,769 | 1.2% |
| Jessamine | 39K | R+35.8 | 8,303 | 17,854 | 26,685 | 1.1% |
| Whitley | 38K | R+69.3 | 2,237 | 12,687 | 15,075 | 0.6% |
| Clark | 37K | R+35.3 | 5,639 | 11,950 | 17,885 | 0.7% |
| Whitley | 37K | R+69.3 | 2,237 | 12,687 | 15,075 | 0.6% |
| Whitley | 36K | R+69.3 | 2,237 | 12,687 | 15,075 | 0.6% |
| Whitley | 36K | R+69.3 | 2,237 | 12,687 | 15,075 | 0.6% |
| Clark | 36K | R+35.3 | 5,639 | 11,950 | 17,885 | 0.7% |
| Clark | 35K | R+35.3 | 5,639 | 11,950 | 17,885 | 0.7% |
| Clark | 33K | R+35.3 | 5,639 | 11,950 | 17,885 | 0.7% |
| Scott | 33K | R+27.7 | 10,501 | 18,747 | 29,769 | 1.2% |
| Knox | 32K | R+71.1 | 1,821 | 11,178 | 13,156 | 0.5% |
| Knox | 32K | R+71.1 | 1,821 | 11,178 | 13,156 | 0.5% |
| Knox | 32K | R+71.1 | 1,821 | 11,178 | 13,156 | 0.5% |
| Boyle | 31K | R+29.0 | 4,990 | 9,159 | 14,373 | 0.6% |
| Knox | 30K | R+71.1 | 1,821 | 11,178 | 13,156 | 0.5% |
| Boyle | 30K | R+29.0 | 4,990 | 9,159 | 14,373 | 0.6% |
| Perry | 29K | R+59.5 | 1,966 | 7,913 | 9,992 | 0.4% |
| Perry | 29K | R+59.5 | 1,966 | 7,913 | 9,992 | 0.4% |
| Boyle | 29K | R+29.0 | 4,990 | 9,159 | 14,373 | 0.6% |
| Montgomery | 28K | R+46.6 | 3,329 | 9,302 | 12,821 | 0.5% |
| Perry | 28K | R+59.5 | 1,966 | 7,913 | 9,992 | 0.4% |
| Boyle | 28K | R+29.0 | 4,990 | 9,159 | 14,373 | 0.6% |
| Perry | 27K | R+59.5 | 1,966 | 7,913 | 9,992 | 0.4% |
| Montgomery | 27K | R+46.6 | 3,329 | 9,302 | 12,821 | 0.5% |
| Woodford | 27K | R+14.3 | 6,282 | 8,419 | 14,993 | 0.6% |
| Woodford | 26K | R+14.3 | 6,282 | 8,419 | 14,993 | 0.6% |
| Montgomery | 25K | R+46.6 | 3,329 | 9,302 | 12,821 | 0.5% |
| Lincoln | 25K | R+61.2 | 2,080 | 8,833 | 11,034 | 0.5% |
| Rowan | 25K | R+27.8 | 3,484 | 6,224 | 9,873 | 0.4% |
| Clay | 25K | R+80.3 | 692 | 6,729 | 7,517 | 0.3% |
| Lincoln | 25K | R+61.2 | 2,080 | 8,833 | 11,034 | 0.5% |
| Woodford | 24K | R+14.3 | 6,282 | 8,419 | 14,993 | 0.6% |
| Lincoln | 24K | R+61.2 | 2,080 | 8,833 | 11,034 | 0.5% |
| Anderson | 24K | R+49.1 | 3,226 | 9,650 | 13,095 | 0.5% |
| Rowan | 24K | R+27.8 | 3,484 | 6,224 | 9,873 | 0.4% |
| Clay | 24K | R+80.3 | 692 | 6,729 | 7,517 | 0.3% |
| Lincoln | 23K | R+61.2 | 2,080 | 8,833 | 11,034 | 0.5% |
| Woodford | 23K | R+14.3 | 6,282 | 8,419 | 14,993 | 0.6% |
| Mercer | 23K | R+50.5 | 2,838 | 8,826 | 11,851 | 0.5% |
| Montgomery | 23K | R+46.6 | 3,329 | 9,302 | 12,821 | 0.5% |
| Rowan | 23K | R+27.8 | 3,484 | 6,224 | 9,873 | 0.4% |
| Rowan | 22K | R+27.8 | 3,484 | 6,224 | 9,873 | 0.4% |
| Anderson | 22K | R+49.1 | 3,226 | 9,650 | 13,095 | 0.5% |
| Mercer | 22K | R+50.5 | 2,838 | 8,826 | 11,851 | 0.5% |
| Mercer | 21K | R+50.5 | 2,838 | 8,826 | 11,851 | 0.5% |
| Clay | 21K | R+80.3 | 692 | 6,729 | 7,517 | 0.3% |
| Anderson | 21K | R+49.1 | 3,226 | 9,650 | 13,095 | 0.5% |
| Mercer | 21K | R+50.5 | 2,838 | 8,826 | 11,851 | 0.5% |
| Wayne | 21K | R+66.0 | 1,444 | 7,203 | 8,733 | 0.4% |
| Wayne | 21K | R+66.0 | 1,444 | 7,203 | 8,733 | 0.4% |
| Bourbon | 20K | R+33.5 | 3,088 | 6,284 | 9,537 | 0.4% |
| Bourbon | 20K | R+33.5 | 3,088 | 6,284 | 9,537 | 0.4% |
| Wayne | 20K | R+66.0 | 1,444 | 7,203 | 8,733 | 0.4% |
| Clay | 20K | R+80.3 | 692 | 6,729 | 7,517 | 0.3% |
| Bourbon | 20K | R+33.5 | 3,088 | 6,284 | 9,537 | 0.4% |
| Wayne | 20K | R+66.0 | 1,444 | 7,203 | 8,733 | 0.4% |
| Bourbon | 19K | R+33.5 | 3,088 | 6,284 | 9,537 | 0.4% |
| Harrison | 19K | R+48.5 | 2,265 | 6,639 | 9,018 | 0.4% |
| Anderson | 19K | R+49.1 | 3,226 | 9,650 | 13,095 | 0.5% |
| Harrison | 19K | R+48.5 | 2,265 | 6,639 | 9,018 | 0.4% |
| Harrison | 19K | R+48.5 | 2,265 | 6,639 | 9,018 | 0.4% |
| Russell | 18K | R+72.2 | 1,200 | 7,622 | 8,893 | 0.4% |
| Harrison | 18K | R+48.5 | 2,265 | 6,639 | 9,018 | 0.4% |
| Russell | 18K | R+72.2 | 1,200 | 7,622 | 8,893 | 0.4% |
| Knott | 18K | R+59.1 | 1,181 | 4,732 | 6,003 | 0.2% |
| Garrard | 18K | R+60.2 | 1,719 | 7,086 | 8,917 | 0.4% |
| Knott | 17K | R+59.1 | 1,181 | 4,732 | 6,003 | 0.2% |
| Russell | 17K | R+72.2 | 1,200 | 7,622 | 8,893 | 0.4% |
| Garrard | 17K | R+60.2 | 1,719 | 7,086 | 8,917 | 0.4% |
| Rockcastle | 17K | R+73.1 | 986 | 6,635 | 7,724 | 0.3% |
| Garrard | 17K | R+60.2 | 1,719 | 7,086 | 8,917 | 0.4% |
| Rockcastle | 17K | R+73.1 | 986 | 6,635 | 7,724 | 0.3% |
| Rockcastle | 17K | R+73.1 | 986 | 6,635 | 7,724 | 0.3% |
| Russell | 16K | R+72.2 | 1,200 | 7,622 | 8,893 | 0.4% |
| Casey | 16K | R+76.4 | 804 | 6,216 | 7,080 | 0.3% |
| Rockcastle | 16K | R+73.1 | 986 | 6,635 | 7,724 | 0.3% |
| Breathitt | 16K | R+59.3 | 1,002 | 4,036 | 5,113 | 0.2% |
| Casey | 16K | R+76.4 | 804 | 6,216 | 7,080 | 0.3% |
| Casey | 16K | R+76.4 | 804 | 6,216 | 7,080 | 0.3% |
| Knott | 16K | R+59.1 | 1,181 | 4,732 | 6,003 | 0.2% |
| Breathitt | 16K | R+59.3 | 1,002 | 4,036 | 5,113 | 0.2% |
| Casey | 15K | R+76.4 | 804 | 6,216 | 7,080 | 0.3% |
| Fleming | 15K | R+60.6 | 1,334 | 5,578 | 7,000 | 0.3% |
| Estill | 15K | R+63.2 | 1,114 | 5,091 | 6,290 | 0.3% |
| Estill | 15K | R+63.2 | 1,114 | 5,091 | 6,290 | 0.3% |
| Garrard | 15K | R+60.2 | 1,719 | 7,086 | 8,917 | 0.4% |
| Fleming | 15K | R+60.6 | 1,334 | 5,578 | 7,000 | 0.3% |
| Fleming | 15K | R+60.6 | 1,334 | 5,578 | 7,000 | 0.3% |
| Estill | 14K | R+63.2 | 1,114 | 5,091 | 6,290 | 0.3% |
| Morgan | 14K | R+63.5 | 939 | 4,353 | 5,373 | 0.2% |
| Morgan | 14K | R+63.5 | 939 | 4,353 | 5,373 | 0.2% |
| Estill | 14K | R+63.2 | 1,114 | 5,091 | 6,290 | 0.3% |
| Morgan | 14K | R+63.5 | 939 | 4,353 | 5,373 | 0.2% |
| Knott | 14K | R+59.1 | 1,181 | 4,732 | 6,003 | 0.2% |
| Fleming | 14K | R+60.6 | 1,334 | 5,578 | 7,000 | 0.3% |
| Powell | 14K | R+54.4 | 1,174 | 4,092 | 5,360 | 0.2% |
| Jackson | 13K | R+81.8 | 506 | 5,358 | 5,934 | 0.2% |
| Breathitt | 13K | R+59.3 | 1,002 | 4,036 | 5,113 | 0.2% |
| Jackson | 13K | R+81.8 | 506 | 5,358 | 5,934 | 0.2% |
| Morgan | 13K | R+63.5 | 939 | 4,353 | 5,373 | 0.2% |
| Jackson | 13K | R+81.8 | 506 | 5,358 | 5,934 | 0.2% |
| Magoffin | 13K | R+64.1 | 909 | 4,288 | 5,274 | 0.2% |
| Breathitt | 13K | R+59.3 | 1,002 | 4,036 | 5,113 | 0.2% |
| Powell | 13K | R+54.4 | 1,174 | 4,092 | 5,360 | 0.2% |
| Magoffin | 13K | R+64.1 | 909 | 4,288 | 5,274 | 0.2% |
| Jackson | 13K | R+81.8 | 506 | 5,358 | 5,934 | 0.2% |
| Powell | 13K | R+54.4 | 1,174 | 4,092 | 5,360 | 0.2% |
| Magoffin | 13K | R+64.1 | 909 | 4,288 | 5,274 | 0.2% |
| Bath | 13K | R+51.3 | 1,278 | 4,041 | 5,389 | 0.2% |
| Powell | 12K | R+54.4 | 1,174 | 4,092 | 5,360 | 0.2% |
| Bath | 12K | R+51.3 | 1,278 | 4,041 | 5,389 | 0.2% |
| Bath | 12K | R+51.3 | 1,278 | 4,041 | 5,389 | 0.2% |
| Magoffin | 11K | R+64.1 | 909 | 4,288 | 5,274 | 0.2% |
| Bath | 11K | R+51.3 | 1,278 | 4,041 | 5,389 | 0.2% |
| Lee | 8K | R+67.7 | 406 | 2,227 | 2,690 | 0.1% |
| Nicholas | 8K | R+49.0 | 824 | 2,451 | 3,319 | 0.1% |
| Lee | 7K | R+67.7 | 406 | 2,227 | 2,690 | 0.1% |
| Lee | 7K | R+67.7 | 406 | 2,227 | 2,690 | 0.1% |
| Wolfe | 7K | R+50.6 | 689 | 2,163 | 2,915 | 0.1% |
| Wolfe | 7K | R+50.6 | 689 | 2,163 | 2,915 | 0.1% |
| Wolfe | 7K | R+50.6 | 689 | 2,163 | 2,915 | 0.1% |
| Nicholas | 7K | R+49.0 | 824 | 2,451 | 3,319 | 0.1% |
| Nicholas | 7K | R+49.0 | 824 | 2,451 | 3,319 | 0.1% |
| Lee | 7K | R+67.7 | 406 | 2,227 | 2,690 | 0.1% |
| Nicholas | 7K | R+49.0 | 824 | 2,451 | 3,319 | 0.1% |
| Menifee | 7K | R+57.6 | 664 | 2,563 | 3,294 | 0.1% |
| Menifee | 7K | R+57.6 | 664 | 2,563 | 3,294 | 0.1% |
| Wolfe | 6K | R+50.6 | 689 | 2,163 | 2,915 | 0.1% |
| Menifee | 6K | R+57.6 | 664 | 2,563 | 3,294 | 0.1% |
| Menifee | 6K | R+57.6 | 664 | 2,563 | 3,294 | 0.1% |
| Owsley | 5K | R+77.3 | 203 | 1,625 | 1,839 | 0.1% |
| Owsley | 5K | R+77.3 | 203 | 1,625 | 1,839 | 0.1% |
| Owsley | 5K | R+77.3 | 203 | 1,625 | 1,839 | 0.1% |
| Owsley | 4K | R+77.3 | 203 | 1,625 | 1,839 | 0.1% |
| Group | Lexington | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 88.1% | 57.4% |
▶Black / African American(11) | 5.5% | 12.2% |
▶Hispanic / Latino(17) | 3.1% | 19.3% |
Multiracial / Other | 1.8% | 4.0% |
▶Asian(6) | 1.2% | 6.0% |
▶Middle Eastern / North African(9) | 0.4% | 0.9% |
▶Native American / Alaska Native(1) | 0.2% | 0.9% |
Catholic-Evangelical edge: -69.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 32.8% | 71.6% | — | — | |
| 6.0% | 13.2% | — | — | |
| 3.1% | 6.8% | — | — | |
| 1.9% | 4.2% | — | — | |
| 1.9% | 4.1% | — | — | |
LDS (Mormon) | 0.8% | 1.7% | — | — |
Non-religiousPopulation | 54.2% | — | — | — |
Who lives in the Lexington media market? 5,004,007 residents across 160 counties.
24% of adults hold a bachelor's degree — 9pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+28.1 | R+23.0 | 5.1pp |