A small border metro where Luna County routinely swings wider than state averages
Deming anchors Luna County, a predominantly Hispanic community along the New Mexico–Chihuahua border where presidential margins have shifted sharply across recent cycles, making it a close-watched bellwether for rural border-county trends statewide.
| Group | Deming, NM | National |
|---|---|---|
▶Hispanic / Latino(7) | 62.5% | 19.3% |
▶White (Non-Hispanic)(13) | 34.3% | 57.4% |
▶Native American / Alaska Native(2) | 1.1% | 0.9% |
▶Black / African American(2) | 1.1% | 12.2% |
▶Middle Eastern / North African(5) | 0.7% | 0.9% |
▶Asian(3) | 0.6% | 6.0% |
Multiracial / Other | 0.4% | 4.0% |
Catholic-Evangelical edge: +37.0pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 39.7% | 62.1% | — | — | |
| 13.2% | 20.6% | — | — | |
| 8.1% | 12.7% | — | — | |
LDS (Mormon) | 5.3% | 8.2% | — | — |
| 2.5% | 3.9% | — | — | |
| 0.4% | 0.6% | — | — | |
Non-religiousPopulation | 36.2% | — | — | — |
Who lives in the Deming, NM metro area? 101,978 residents across 4 counties.
12% of adults hold a bachelor's degree — 21pp below the national average. Places with similar education levels vote R+28 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+18.9 | R+8.5 | 10.4pp |