How did Wilmington vote in the 2024 presidential election?

Wilmington voted Republican in 2024 with a margin of R+15.8. Kamala D Harris received 137,099 votes and Donald Trump received 189,276 out of 330,187 total votes cast, a 2.6-point shift toward Republicans from 2020.

What is Wilmington's political history?

Wilmington has 40 presidential elections on record, spanning 1868 to 2024. It has voted Republican in every presidential election since 1996. The largest single-election swing was 73.2 points in 1976.

What are the demographics of Wilmington?

Wilmington has a population of 1,802,081 according to the 2020 Census. The racial composition is 74.2% non-Hispanic white, 5.0% Hispanic, 16.9% Black. About 29% of residents hold a bachelor's degree or higher. Median household income is $51,678.

Which places are most similar to Wilmington?

Based on demographic and electoral similarity analysis, the three most similar media markets to Wilmington are Bangor, Wausau-Rhinelander, Traverse City-Cadillac. Similarity is computed using a vector embedding of demographic, economic, and electoral characteristics.

Live · Media market

Wilmington

Small coastal market where Delaware's largest city anchors statewide reach

Wilmington's media market punches above its size by doubling as the primary broadcast footprint for a small but delegate-rich state, making it a consistent stop for Senate and presidential-cycle advertising.

Presidential margin · 2024

Data unavailable for this race.

Race data unavailable

Geography

Race data unavailable

No current race for this office.

2024FIPS 550

Population1.8M

Median ageU.S. 38.9y

41.9y▲ 3.0

Bachelor's+U.S. 35%

28.6%▼ 6.4

White74.2%
Black16.9%
Hispanic5.0%
Two or more3.0%
Other2.5%
Native0.9%
Asian0.8%

Trajectory · 2008–2024

WilmingtonBaseline

Cycle2024

Open in Cartographer

Constituent Counties

Open in Cartographer

Similarity Explorer

Similar media markets

Reads like Bangor, Wausau-Rhinelander, and Traverse City-Cadillac.

8 visible matches

Bangor

Small-town rural republican 2

R+9.4

Similarity score93%

Wausau-Rhinelander

Small-town rural republican 2

R+19.2

Similarity score90%

Traverse City-Cadillac

Small-town rural republican 2

R+22.9

Similarity score89%

Missoula

Small-town rural republican 2

R+14.3

Similarity score89%

Alpena

Small-town rural republican 2

R+32.6

Similarity score88%

Salisbury

Small-town rural republican 2

R+11.8

Similarity score88%

Helena

Small-town rural republican 2

R+11.3

Similarity score86%

Medford-Klamath Falls

Small-town rural republican 2

R+18.7

Similarity score86%

Constituent Geography

Counties in Wilmington

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total	Share
New Hanover	235K	D+0.6	68,814	67,949	138,734	10.5%
New Hanover	216K	D+0.6	68,814	67,949	138,734	10.5%
New Hanover	189K	D+0.6	68,814	67,949	138,734	10.5%
New Hanover	160K	D+0.6	68,814	67,949	138,734	10.5%
Brunswick	153K	R+24.8	40,557	67,658	109,378	8.3%
Brunswick	119K	R+24.8	40,557	67,658	109,378	8.3%
Brunswick	99K	R+24.8	40,557	67,658	109,378	8.3%
Brunswick	73K	R+24.8	40,557	67,658	109,378	8.3%
Pender	66K	R+34.9	12,460	26,042	38,909	2.9%
Columbus	57K	R+33.9	8,648	17,592	26,402	2.0%
Pender	56K	R+34.9	12,460	26,042	38,909	2.9%
Columbus	55K	R+33.9	8,648	17,592	26,402	2.0%
Columbus	54K	R+33.9	8,648	17,592	26,402	2.0%
Columbus	50K	R+33.9	8,648	17,592	26,402	2.0%
Pender	49K	R+34.9	12,460	26,042	38,909	2.9%
Pender	41K	R+34.9	12,460	26,042	38,909	2.9%
Bladen	34K	R+20.4	6,620	10,035	16,764	1.3%
Bladen	32K	R+20.4	6,620	10,035	16,764	1.3%
Bladen	32K	R+20.4	6,620	10,035	16,764	1.3%
Bladen	30K	R+20.4	6,620	10,035	16,764	1.3%

20 countiesTotal votes: 1,320,748

Historian Query

Ask the Historian

Explore Wilmington's political evolution with the Historian

“How has the Wilmington media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

WilmingtonCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 74.2%Black 16.9%Hispanic 5.0%Multiracial 2.2%Native American 0.9%Asian 0.8%

Group	Wilmington	National
▶White (Non-Hispanic)(13)	74.2%	57.4%
▶Black / African American(12)	16.9%	12.2%
▶Hispanic / Latino(18)	5.0%	19.3%
Multiracial / Other	2.2%	4.0%
▶Native American / Alaska Native(3)	0.9%	0.9%
▶Asian(6)	0.8%	6.0%
▶Middle Eastern / North African(9)	0.4%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

45.8%(243.9K people)

U.S. Religion Census 2020

Browse all religions

Catholic-Evangelical edge: -25.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.

Ecological pattern — how to read this

Reflects patterns in counties where this religious tradition concentrates — not a claim about individual voters.

Values are derived by joining Religion Census 2020 (U.S. Religion Data Archive) with certified election results at the county level. That means we know what counties with more or fewer of this group did — not how any individual voted.

This is known as ecological inference. It is a valid way to surface geographic correlation but must not be read as a personal-vote claim about anyone in the group.

Tradition	% Pop	% Adherents	US Pop	US Adherents
Evangelical Protestant	19.7%	43.0%	—	—
Catholic	10.2%	22.2%	—	—
Mainline Protestant	7.7%	16.9%	—	—
Black Protestant	5.1%	11.1%	—	—
Other	2.9%	6.3%	—	—
LDS (Mormon)	0.9%	2.1%	—	—
Orthodox Christian	0.2%	0.3%	—	—
Non-religiousPopulation	54.2%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Explore Evangelical Protestant adherence nationally

Who lives in the Wilmington media market? 1,802,081 residents across 20 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Export CSVPro

Wilmington vs National1.8M residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

1.8M

local

1.8MNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.54%

local

0.54%National 100%

Voting-age population

Local vs state vs U.S.

44.6%

local

44.6%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$51,678

local

$51,678National $83,960

Poverty rate

Local vs state vs U.S.

15.4%

local

15.4%National 12.5%

College degree

Local vs state vs U.S.

28.6%

local

28.6%National 35.6%

Homeownership

Local vs state vs U.S.

70.0%

local

70.0%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

41.9 yrs

local

41.9 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

12.4%

local

12.4%National 15.7%

Age 65+

Local vs state vs U.S.

15.7%

local

15.7%National 17.0%

Foreign born

Local vs state vs U.S.

4.0%

local

4.0%National 14.1%

Non-English at home

Local vs state vs U.S.

6.1%

local

6.1%National 22.2%

English only

Local vs state vs U.S.

93.9%

local

93.9%National 77.8%

Voter Turnout

Turnout in Wilmington

Turnout % = votes cast ÷ citizen voting-age population (CVAP). Source: CVAP Special Tab 2020-2024.

2024 Turnout

77.7%

vs Previous

+7.2pp

Eligible Non-Voters

95K · 22.3%

Citizen VAP

424,937

History

1988–2024

Ticket-Splitting

Do voters in Wilmington split their tickets?

Divergence between offices in the same election reveals persuadable voters.

ConsistencyHeavy splitting (40/100)

2024 Office Comparisons

Offices	Margin A	Margin B	Split
President vs Governor	R+15.8	D+8.3	24.1pp

Average divergence across office pairs: 11.6pp

Containing Geography

Located In

Wilmington sits inside these higher-level geographies.

North Carolina(State)

Upgrade Path

Unlock Media Market Analytics

Advance from the public dossier into precinct-level, insight-rich district intelligence.

Target plan Pro$33/mo

Precinct data, Smart Insights, full history, and export controls tailored to place pages.

Precinct-Level Data

See results for every neighborhood and voting precinct

Smart Insights

Automated highlights from recent election patterns

Full Historical Access

165 years of election data at every level of geography

CSV Exports

Download any table or chart as a CSV file

Upgrade to Pro$33/mo