Montana's capital market where state-government news drives the agenda
Anchored by Lewis and Clark County, the Helena media market blends a government-worker electorate with surrounding rural ranching precincts, producing margins that often run closer than Montana's statewide Republican lean suggests.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Lewis and Clark | 73K | R+5.7 | 19,085 | 21,479 | 42,023 | 22.4% |
| Lewis and Clark | 66K | R+5.7 | 19,085 | 21,479 | 42,023 | 22.4% |
| Lewis and Clark | 60K | R+5.7 | 19,085 | 21,479 | 42,023 | 22.4% |
| Lewis and Clark | 56K | R+5.7 | 19,085 | 21,479 | 42,023 | 22.4% |
| Broadwater | 8K | R+60.0 | 885 | 3,770 | 4,810 | 2.6% |
| Broadwater | 6K | R+60.0 | 885 | 3,770 | 4,810 | 2.6% |
| Broadwater | 5K | R+60.0 | 885 | 3,770 | 4,810 | 2.6% |
| Broadwater | 4K | R+60.0 | 885 | 3,770 | 4,810 | 2.6% |
| Group | Helena | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 91.9% | 57.4% |
▶Hispanic / Latino(8) | 2.7% | 19.3% |
Multiracial / Other | 2.6% | 4.0% |
▶Native American / Alaska Native(4) | 1.8% | 0.9% |
▶Asian(6) | 0.6% | 6.0% |
▶Black / African American(6) | 0.4% | 12.2% |
▶Middle Eastern / North African(1) | 0.1% | 0.9% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 11.3% | 35.8% | — | — | |
| 10.3% | 32.6% | — | — | |
| 5.3% | 16.6% | — | — | |
| 4.7% | 14.8% | — | — | |
LDS (Mormon) | 4.6% | 14.5% | — | — |
Non-religiousPopulation | 68.3% | — | — | — |
Who lives in the Helena media market? 277,597 residents across 8 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+11.3 | D+1.1 | 12.4pp |
| Senate vs Governor | D+1.1 | R+10.9 | 12.0pp |
| President vs Governor | R+11.3 | R+10.9 | 0.4pp |