Maine's second media market, where rural reach shapes statewide campaigns
The Bangor DMA stretches across northern and eastern Maine, covering vast low-density territory where broadcast television remains a primary news source and ad buys must account for enormous geographic spread relative to voter population.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Penobscot | 155K | R+10.9 | 37,945 | 47,438 | 87,073 | 10.6% |
| Penobscot | 153K | R+10.9 | 37,945 | 47,438 | 87,073 | 10.6% |
| Penobscot | 149K | R+10.9 | 37,945 | 47,438 | 87,073 | 10.6% |
| Penobscot | 145K | R+10.9 | 37,945 | 47,438 | 87,073 | 10.6% |
| Hancock | 56K | D+11.8 | 19,817 | 15,551 | 36,253 | 4.4% |
| Hancock | 54K | D+11.8 | 19,817 | 15,551 | 36,253 | 4.4% |
| Hancock | 53K | D+11.8 | 19,817 | 15,551 | 36,253 | 4.4% |
| Hancock | 52K | D+11.8 | 19,817 | 15,551 | 36,253 | 4.4% |
| Somerset | 51K | R+27.1 | 10,134 | 17,826 | 28,441 | 3.5% |
| Somerset | 51K | R+27.1 | 10,134 | 17,826 | 28,441 | 3.5% |
| Somerset | 51K | R+27.1 | 10,134 | 17,826 | 28,441 | 3.5% |
| Somerset | 51K | R+27.1 | 10,134 | 17,826 | 28,441 | 3.5% |
| Waldo | 40K | D+3.4 | 12,661 | 11,815 | 25,130 | 3.1% |
| Waldo | 39K | D+3.4 | 12,661 | 11,815 | 25,130 | 3.1% |
| Waldo | 38K | D+3.4 | 12,661 | 11,815 | 25,130 | 3.1% |
| Waldo | 36K | D+3.4 | 12,661 | 11,815 | 25,130 | 3.1% |
| Washington | 34K | R+23.5 | 6,763 | 11,001 | 18,046 | 2.2% |
| Washington | 33K | R+23.5 | 6,763 | 11,001 | 18,046 | 2.2% |
| Washington | 32K | R+23.5 | 6,763 | 11,001 | 18,046 | 2.2% |
| Washington | 31K | R+23.5 | 6,763 | 11,001 | 18,046 | 2.2% |
| Piscataquis | 17K | R+29.2 | 3,510 | 6,487 | 10,205 | 1.2% |
| Piscataquis | 17K | R+29.2 | 3,510 | 6,487 | 10,205 | 1.2% |
| Piscataquis | 17K | R+29.2 | 3,510 | 6,487 | 10,205 | 1.2% |
| Piscataquis | 17K | R+29.2 | 3,510 | 6,487 | 10,205 | 1.2% |
| Group | Bangor | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 94.6% | 57.4% |
Multiracial / Other | 1.9% | 4.0% |
▶Hispanic / Latino(18) | 1.2% | 19.3% |
▶Native American / Alaska Native(2) | 1.0% | 0.9% |
▶Asian(6) | 0.7% | 6.0% |
▶Black / African American(12) | 0.6% | 12.2% |
▶Middle Eastern / North African(6) | 0.4% | 0.9% |
Catholic-Evangelical edge: +9.3pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 8.9% | 40.5% | — | — | |
| 5.9% | 26.7% | — | — | |
| 4.9% | 22.2% | — | — | |
| 2.3% | 10.3% | — | — | |
LDS (Mormon) | 0.8% | 3.7% | — | — |
Non-religiousPopulation | 77.9% | — | — | — |
Who lives in the Bangor media market? 1,373,796 residents across 24 counties.
24% of adults hold a bachelor's degree — 9pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+9.4 | D+6.2 | 15.6pp |