Where resort-town tourism meets working-class manufacturing heritage
This northwest Michigan media market spans a cultural fault line between affluent lakeside communities and rural industrial towns, producing competitive margins in statewide races that neither party can take for granted.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Grand Traverse | 96K | R+1.7 | 30,339 | 31,423 | 62,772 | 4.0% |
| Grand Traverse | 91K | R+1.7 | 30,339 | 31,423 | 62,772 | 4.0% |
| Grand Traverse | 85K | R+1.7 | 30,339 | 31,423 | 62,772 | 4.0% |
| Grand Traverse | 78K | R+1.7 | 30,339 | 31,423 | 62,772 | 4.0% |
| Mecosta | 43K | R+30.1 | 7,688 | 14,445 | 22,489 | 1.4% |
| Mecosta | 42K | R+30.1 | 7,688 | 14,445 | 22,489 | 1.4% |
| Mecosta | 41K | R+30.1 | 7,688 | 14,445 | 22,489 | 1.4% |
| Mecosta | 41K | R+30.1 | 7,688 | 14,445 | 22,489 | 1.4% |
| Chippewa | 39K | R+24.3 | 6,796 | 11,249 | 18,365 | 1.2% |
| Chippewa | 39K | R+24.3 | 6,796 | 11,249 | 18,365 | 1.2% |
| Chippewa | 38K | R+24.3 | 6,796 | 11,249 | 18,365 | 1.2% |
| Chippewa | 36K | R+24.3 | 6,796 | 11,249 | 18,365 | 1.2% |
| Emmet | 34K | R+10.8 | 10,005 | 12,465 | 22,851 | 1.5% |
| Wexford | 34K | R+34.6 | 6,224 | 12,968 | 19,476 | 1.2% |
| Emmet | 33K | R+10.8 | 10,005 | 12,465 | 22,851 | 1.5% |
| Emmet | 33K | R+10.8 | 10,005 | 12,465 | 22,851 | 1.5% |
| Wexford | 33K | R+34.6 | 6,224 | 12,968 | 19,476 | 1.2% |
| Wexford | 32K | R+34.6 | 6,224 | 12,968 | 19,476 | 1.2% |
| Emmet | 31K | R+10.8 | 10,005 | 12,465 | 22,851 | 1.5% |
| Clare | 31K | R+37.6 | 5,273 | 11,772 | 17,288 | 1.1% |
| Clare | 31K | R+37.6 | 5,273 | 11,772 | 17,288 | 1.1% |
| Clare | 31K | R+37.6 | 5,273 | 11,772 | 17,288 | 1.1% |
| Clare | 31K | R+37.6 | 5,273 | 11,772 | 17,288 | 1.1% |
| Wexford | 30K | R+34.6 | 6,224 | 12,968 | 19,476 | 1.2% |
| Mason | 29K | R+21.4 | 6,973 | 10,830 | 18,064 | 1.2% |
| Mason | 29K | R+21.4 | 6,973 | 10,830 | 18,064 | 1.2% |
| Mason | 29K | R+21.4 | 6,973 | 10,830 | 18,064 | 1.2% |
| Mason | 28K | R+21.4 | 6,973 | 10,830 | 18,064 | 1.2% |
| Cheboygan | 27K | R+31.1 | 5,543 | 10,653 | 16,423 | 1.1% |
| Cheboygan | 26K | R+31.1 | 5,543 | 10,653 | 16,423 | 1.1% |
| Charlevoix | 26K | R+16.9 | 7,197 | 10,183 | 17,661 | 1.1% |
| Charlevoix | 26K | R+16.9 | 7,197 | 10,183 | 17,661 | 1.1% |
| Charlevoix | 26K | R+16.9 | 7,197 | 10,183 | 17,661 | 1.1% |
| Charlevoix | 26K | R+16.9 | 7,197 | 10,183 | 17,661 | 1.1% |
| Cheboygan | 26K | R+31.1 | 5,543 | 10,653 | 16,423 | 1.1% |
| Otsego | 26K | R+35.3 | 5,052 | 10,693 | 15,971 | 1.0% |
| Cheboygan | 26K | R+31.1 | 5,543 | 10,653 | 16,423 | 1.1% |
| Roscommon | 25K | R+32.9 | 5,290 | 10,582 | 16,068 | 1.0% |
| Manistee | 25K | R+15.9 | 6,309 | 8,748 | 15,297 | 1.0% |
| Roscommon | 25K | R+32.9 | 5,290 | 10,582 | 16,068 | 1.0% |
| Manistee | 25K | R+15.9 | 6,309 | 8,748 | 15,297 | 1.0% |
| Manistee | 25K | R+15.9 | 6,309 | 8,748 | 15,297 | 1.0% |
| Manistee | 24K | R+15.9 | 6,309 | 8,748 | 15,297 | 1.0% |
| Otsego | 24K | R+35.3 | 5,052 | 10,693 | 15,971 | 1.0% |
| Antrim | 24K | R+23.8 | 6,330 | 10,341 | 16,883 | 1.1% |
| Antrim | 24K | R+23.8 | 6,330 | 10,341 | 16,883 | 1.1% |
| Otsego | 24K | R+35.3 | 5,052 | 10,693 | 15,971 | 1.0% |
| Roscommon | 24K | R+32.9 | 5,290 | 10,582 | 16,068 | 1.0% |
| Roscommon | 24K | R+32.9 | 5,290 | 10,582 | 16,068 | 1.0% |
| Otsego | 23K | R+35.3 | 5,052 | 10,693 | 15,971 | 1.0% |
| Osceola | 23K | R+47.9 | 3,326 | 9,639 | 13,184 | 0.8% |
| Antrim | 23K | R+23.8 | 6,330 | 10,341 | 16,883 | 1.1% |
| Osceola | 23K | R+47.9 | 3,326 | 9,639 | 13,184 | 0.8% |
| Osceola | 23K | R+47.9 | 3,326 | 9,639 | 13,184 | 0.8% |
| Antrim | 23K | R+23.8 | 6,330 | 10,341 | 16,883 | 1.1% |
| Osceola | 23K | R+47.9 | 3,326 | 9,639 | 13,184 | 0.8% |
| Leelanau | 23K | D+7.8 | 9,406 | 8,035 | 17,685 | 1.1% |
| Leelanau | 22K | D+7.8 | 9,406 | 8,035 | 17,685 | 1.1% |
| Leelanau | 22K | D+7.8 | 9,406 | 8,035 | 17,685 | 1.1% |
| Leelanau | 21K | D+7.8 | 9,406 | 8,035 | 17,685 | 1.1% |
| Benzie | 18K | R+8.7 | 5,780 | 6,895 | 12,846 | 0.8% |
| Kalkaska | 18K | R+42.9 | 3,206 | 8,149 | 11,529 | 0.7% |
| Benzie | 17K | R+8.7 | 5,780 | 6,895 | 12,846 | 0.8% |
| Benzie | 17K | R+8.7 | 5,780 | 6,895 | 12,846 | 0.8% |
| Kalkaska | 17K | R+42.9 | 3,206 | 8,149 | 11,529 | 0.7% |
| Kalkaska | 17K | R+42.9 | 3,206 | 8,149 | 11,529 | 0.7% |
| Kalkaska | 17K | R+42.9 | 3,206 | 8,149 | 11,529 | 0.7% |
| Benzie | 16K | R+8.7 | 5,780 | 6,895 | 12,846 | 0.8% |
| Missaukee | 15K | R+56.0 | 1,945 | 7,066 | 9,152 | 0.6% |
| Missaukee | 15K | R+56.0 | 1,945 | 7,066 | 9,152 | 0.6% |
| Missaukee | 15K | R+56.0 | 1,945 | 7,066 | 9,152 | 0.6% |
| Crawford | 15K | R+33.8 | 2,752 | 5,613 | 8,476 | 0.5% |
| Missaukee | 14K | R+56.0 | 1,945 | 7,066 | 9,152 | 0.6% |
| Presque Isle | 14K | R+29.0 | 3,036 | 5,568 | 8,742 | 0.6% |
| Crawford | 14K | R+33.8 | 2,752 | 5,613 | 8,476 | 0.5% |
| Crawford | 14K | R+33.8 | 2,752 | 5,613 | 8,476 | 0.5% |
| Presque Isle | 14K | R+29.0 | 3,036 | 5,568 | 8,742 | 0.6% |
| Crawford | 13K | R+33.8 | 2,752 | 5,613 | 8,476 | 0.5% |
| Presque Isle | 13K | R+29.0 | 3,036 | 5,568 | 8,742 | 0.6% |
| Presque Isle | 13K | R+29.0 | 3,036 | 5,568 | 8,742 | 0.6% |
| Lake | 13K | R+32.2 | 2,298 | 4,523 | 6,915 | 0.4% |
| Mackinac | 12K | R+24.9 | 2,675 | 4,476 | 7,238 | 0.5% |
| Lake | 11K | R+32.2 | 2,298 | 4,523 | 6,915 | 0.4% |
| Lake | 11K | R+32.2 | 2,298 | 4,523 | 6,915 | 0.4% |
| Lake | 11K | R+32.2 | 2,298 | 4,523 | 6,915 | 0.4% |
| Mackinac | 11K | R+24.9 | 2,675 | 4,476 | 7,238 | 0.5% |
| Mackinac | 11K | R+24.9 | 2,675 | 4,476 | 7,238 | 0.5% |
| Mackinac | 11K | R+24.9 | 2,675 | 4,476 | 7,238 | 0.5% |
| Montmorency | 10K | R+45.3 | 1,702 | 4,599 | 6,391 | 0.4% |
| Montmorency | 10K | R+45.3 | 1,702 | 4,599 | 6,391 | 0.4% |
| Montmorency | 10K | R+45.3 | 1,702 | 4,599 | 6,391 | 0.4% |
| Oscoda | 9K | R+44.3 | 1,414 | 3,716 | 5,192 | 0.3% |
| Montmorency | 9K | R+45.3 | 1,702 | 4,599 | 6,391 | 0.4% |
| Oscoda | 9K | R+44.3 | 1,414 | 3,716 | 5,192 | 0.3% |
| Oscoda | 8K | R+44.3 | 1,414 | 3,716 | 5,192 | 0.3% |
| Oscoda | 8K | R+44.3 | 1,414 | 3,716 | 5,192 | 0.3% |
| Luce | 7K | R+46.9 | 769 | 2,170 | 2,985 | 0.2% |
| Luce | 7K | R+46.9 | 769 | 2,170 | 2,985 | 0.2% |
| Luce | 6K | R+46.9 | 769 | 2,170 | 2,985 | 0.2% |
| Luce | 6K | R+46.9 | 769 | 2,170 | 2,985 | 0.2% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 91.4% | 57.4% |
Multiracial / Other | 2.5% | 4.0% |
▶Native American / Alaska Native(2) | 2.1% | 0.9% |
▶Hispanic / Latino(16) | 2.0% | 19.3% |
▶Black / African American(9) | 1.5% | 12.2% |
▶Asian(6) | 0.5% | 6.0% |
▶Middle Eastern / North African(11) | 0.4% | 0.9% |
Catholic-Evangelical edge: -14.4pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 12.0% | 41.9% | — | — | |
| 9.2% | 32.0% | — | — | |
| 5.7% | 20.0% | — | — | |
| 1.4% | 4.8% | — | — | |
LDS (Mormon) | 0.5% | 1.6% | — | — |
| 0.4% | 1.3% | — | — | |
Non-religiousPopulation | 71.3% | — | — | — |
Who lives in the Traverse City-Cadillac media market? 2,447,129 residents across 100 counties.
22% of adults hold a bachelor's degree — 11pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+22.9 | R+22.2 | 0.7pp |