Missoula
A college-anchored market where urban precincts diverge sharply from surrounding ranch country
Missoula's media market pairs one of Montana's most reliably Democratic cities with vast rural stretches that vote in the opposite direction, making it a study in the urban-rural split that defines statewide contests.
- White89.1%
- Native3.9%
- Two or more3.9%
- Hispanic2.9%
- Asian0.8%
- Other0.6%
Constituent Counties
Similar media markets
Counties in Missoula
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Missoula | 121K | D+21.4 | 42,903 | 27,306 | 72,773 | 9.3% |
| Missoula | 113K | D+21.4 | 42,903 | 27,306 | 72,773 | 9.3% |
| Flathead | 111K | R+33.8 | 20,062 | 41,390 | 63,140 | 8.1% |
| Missoula | 106K | D+21.4 | 42,903 | 27,306 | 72,773 | 9.3% |
| Missoula | 96K | D+21.4 | 42,903 | 27,306 | 72,773 | 9.3% |
| Flathead | 95K | R+33.8 | 20,062 | 41,390 | 63,140 | 8.1% |
| Flathead | 87K | R+33.8 | 20,062 | 41,390 | 63,140 | 8.1% |
| Flathead | 74K | R+33.8 | 20,062 | 41,390 | 63,140 | 8.1% |
| Ravalli | 47K | R+40.6 | 8,485 | 20,617 | 29,904 | 3.8% |
| Ravalli | 41K | R+40.6 | 8,485 | 20,617 | 29,904 | 3.8% |
| Ravalli | 40K | R+40.6 | 8,485 | 20,617 | 29,904 | 3.8% |
| Ravalli | 36K | R+40.6 | 8,485 | 20,617 | 29,904 | 3.8% |
| Lake | 33K | R+19.9 | 6,510 | 9,880 | 16,910 | 2.2% |
| Lake | 29K | R+19.9 | 6,510 | 9,880 | 16,910 | 2.2% |
| Lake | 28K | R+19.9 | 6,510 | 9,880 | 16,910 | 2.2% |
| Lake | 27K | R+19.9 | 6,510 | 9,880 | 16,910 | 2.2% |
| Sanders | 13K | R+55.1 | 1,705 | 6,150 | 8,069 | 1.0% |
| Sanders | 11K | R+55.1 | 1,705 | 6,150 | 8,069 | 1.0% |
| Sanders | 11K | R+55.1 | 1,705 | 6,150 | 8,069 | 1.0% |
| Sanders | 10K | R+55.1 | 1,705 | 6,150 | 8,069 | 1.0% |
| Mineral | 5K | R+48.0 | 689 | 2,049 | 2,833 | 0.4% |
| Mineral | 4K | R+48.0 | 689 | 2,049 | 2,833 | 0.4% |
| Mineral | 4K | R+48.0 | 689 | 2,049 | 2,833 | 0.4% |
| Mineral | 4K | R+48.0 | 689 | 2,049 | 2,833 | 0.4% |
| Granite | 3K | R+44.0 | 579 | 1,537 | 2,176 | 0.3% |
| Granite | 3K | R+44.0 | 579 | 1,537 | 2,176 | 0.3% |
| Granite | 3K | R+44.0 | 579 | 1,537 | 2,176 | 0.3% |
| Granite | 3K | R+44.0 | 579 | 1,537 | 2,176 | 0.3% |
Ask the Historian
Who Lives Here
| Group | Missoula | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 89.1% | 57.4% |
▶Native American / Alaska Native(11) | 3.9% | 0.9% |
Multiracial / Other | 3.0% | 4.0% |
▶Hispanic / Latino(15) | 2.9% | 19.3% |
▶Asian(6) | 0.8% | 6.0% |
▶Middle Eastern / North African(6) | 0.3% | 0.9% |
▶Black / African American(6) | 0.3% | 12.2% |
Religious Adherents
Catholic-Evangelical edge: -28.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 13.5% | 46.3% | — | — | |
| 6.6% | 22.5% | — | — | |
| 6.0% | 20.6% | — | — | |
LDS (Mormon) | 4.4% | 15.0% | — | — |
| 3.0% | 10.2% | — | — | |
| 0.1% | 0.4% | — | — | |
Non-religiousPopulation | 70.8% | — | — | — |
Who lives in the Missoula media market? 1,157,521 residents across 28 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Missoula
Do voters in Missoula split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+2.5 | R+14.4 | 11.9pp |
| President vs Senate | R+14.3 | R+2.5 | 11.8pp |
| President vs Governor | R+14.3 | R+14.4 | 0.1pp |