Midsize Rust Belt market where union households meet suburban swing voters
The Rockford DMA anchors Illinois's northwest corner, blending deindustrialized Winnebago County precincts with rural collar communities that have shifted markedly toward Republican margins over the past decade.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Winnebago | 296K | D+0.6 | 59,942 | 59,257 | 121,347 | 14.5% |
| Winnebago | 289K | D+0.6 | 59,942 | 59,257 | 121,347 | 14.5% |
| Winnebago | 283K | D+0.6 | 59,942 | 59,257 | 121,347 | 14.5% |
| Winnebago | 278K | D+0.6 | 59,942 | 59,257 | 121,347 | 14.5% |
| Ogle | 55K | R+29.3 | 8,883 | 16,450 | 25,799 | 3.1% |
| Boone | 54K | R+14.5 | 10,159 | 13,673 | 24,256 | 2.9% |
| Boone | 53K | R+14.5 | 10,159 | 13,673 | 24,256 | 2.9% |
| Boone | 52K | R+14.5 | 10,159 | 13,673 | 24,256 | 2.9% |
| Ogle | 52K | R+29.3 | 8,883 | 16,450 | 25,799 | 3.1% |
| Ogle | 51K | R+29.3 | 8,883 | 16,450 | 25,799 | 3.1% |
| Ogle | 51K | R+29.3 | 8,883 | 16,450 | 25,799 | 3.1% |
| Stephenson | 49K | R+19.4 | 8,278 | 12,347 | 20,995 | 2.5% |
| Stephenson | 47K | R+19.4 | 8,278 | 12,347 | 20,995 | 2.5% |
| Stephenson | 46K | R+19.4 | 8,278 | 12,347 | 20,995 | 2.5% |
| Stephenson | 44K | R+19.4 | 8,278 | 12,347 | 20,995 | 2.5% |
| Boone | 42K | R+14.5 | 10,159 | 13,673 | 24,256 | 2.9% |
| Lee | 36K | R+22.2 | 6,105 | 9,680 | 16,113 | 1.9% |
| Lee | 35K | R+22.2 | 6,105 | 9,680 | 16,113 | 1.9% |
| Lee | 35K | R+22.2 | 6,105 | 9,680 | 16,113 | 1.9% |
| Lee | 34K | R+22.2 | 6,105 | 9,680 | 16,113 | 1.9% |
| Group | Rockford | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 76.7% | 57.4% |
▶Hispanic / Latino(16) | 10.6% | 19.3% |
▶Black / African American(9) | 8.6% | 12.2% |
Multiracial / Other | 2.1% | 4.0% |
▶Asian(6) | 1.7% | 6.0% |
▶Middle Eastern / North African(10) | 0.4% | 0.9% |
▶Native American / Alaska Native(3) | 0.3% | 0.9% |
Catholic-Evangelical edge: +8.4pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 24.4% | 44.6% | — | — | |
| 17.4% | 31.7% | — | — | |
| 8.3% | 15.1% | — | — | |
| 2.6% | 4.8% | — | — | |
| 1.9% | 3.4% | — | — | |
LDS (Mormon) | 0.6% | 1.1% | — | — |
| 0.2% | 0.3% | — | — | |
Non-religiousPopulation | 45.3% | — | — | — |
Who lives in the Rockford media market? 1,882,377 residents across 20 counties.
21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+8.3 | R+11.0 | 2.7pp |