A post-industrial Michigan corridor where union heritage meets demographic shift
This mid-Michigan media market anchors Genesee, Saginaw, and Bay counties, where decades of auto-industry contraction have reshaped an electorate that swung between parties by single digits in recent statewide cycles.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Genesee | 436K | D+4.2 | 114,670 | 105,303 | 223,268 | 8.8% |
| Genesee | 433K | D+4.2 | 114,670 | 105,303 | 223,268 | 8.8% |
| Genesee | 413K | D+4.2 | 114,670 | 105,303 | 223,268 | 8.8% |
| Genesee | 403K | D+4.2 | 114,670 | 105,303 | 223,268 | 8.8% |
| Saginaw | 210K | R+3.3 | 49,515 | 52,912 | 103,846 | 4.1% |
| Saginaw | 203K | R+3.3 | 49,515 | 52,912 | 103,846 | 4.1% |
| Saginaw | 195K | R+3.3 | 49,515 | 52,912 | 103,846 | 4.1% |
| Saginaw | 189K | R+3.3 | 49,515 | 52,912 | 103,846 | 4.1% |
| Bay | 110K | R+14.7 | 25,767 | 34,792 | 61,338 | 2.4% |
| Bay | 108K | R+14.7 | 25,767 | 34,792 | 61,338 | 2.4% |
| Bay | 106K | R+14.7 | 25,767 | 34,792 | 61,338 | 2.4% |
| Bay | 103K | R+14.7 | 25,767 | 34,792 | 61,338 | 2.4% |
| Midland | 84K | R+15.2 | 20,926 | 28,571 | 50,301 | 2.0% |
| Midland | 84K | R+15.2 | 20,926 | 28,571 | 50,301 | 2.0% |
| Midland | 83K | R+15.2 | 20,926 | 28,571 | 50,301 | 2.0% |
| Midland | 83K | R+15.2 | 20,926 | 28,571 | 50,301 | 2.0% |
| Shiawassee | 72K | R+23.1 | 15,335 | 24,718 | 40,685 | 1.6% |
| Shiawassee | 71K | R+23.1 | 15,335 | 24,718 | 40,685 | 1.6% |
| Isabella | 71K | R+7.5 | 14,011 | 16,320 | 30,835 | 1.2% |
| Shiawassee | 69K | R+23.1 | 15,335 | 24,718 | 40,685 | 1.6% |
| Shiawassee | 68K | R+23.1 | 15,335 | 24,718 | 40,685 | 1.6% |
| Isabella | 67K | R+7.5 | 14,011 | 16,320 | 30,835 | 1.2% |
| Isabella | 65K | R+7.5 | 14,011 | 16,320 | 30,835 | 1.2% |
| Isabella | 63K | R+7.5 | 14,011 | 16,320 | 30,835 | 1.2% |
| Tuscola | 58K | R+43.0 | 8,562 | 21,764 | 30,717 | 1.2% |
| Tuscola | 57K | R+43.0 | 8,562 | 21,764 | 30,717 | 1.2% |
| Tuscola | 54K | R+43.0 | 8,562 | 21,764 | 30,717 | 1.2% |
| Tuscola | 53K | R+43.0 | 8,562 | 21,764 | 30,717 | 1.2% |
| Gratiot | 42K | R+31.3 | 6,682 | 12,894 | 19,848 | 0.8% |
| Gratiot | 42K | R+31.3 | 6,682 | 12,894 | 19,848 | 0.8% |
| Gratiot | 42K | R+31.3 | 6,682 | 12,894 | 19,848 | 0.8% |
| Gratiot | 41K | R+31.3 | 6,682 | 12,894 | 19,848 | 0.8% |
| Huron | 36K | R+40.6 | 5,522 | 13,224 | 18,969 | 0.7% |
| Huron | 33K | R+40.6 | 5,522 | 13,224 | 18,969 | 0.7% |
| Huron | 32K | R+40.6 | 5,522 | 13,224 | 18,969 | 0.7% |
| Huron | 31K | R+40.6 | 5,522 | 13,224 | 18,969 | 0.7% |
| Iosco | 27K | R+30.6 | 5,344 | 10,155 | 15,731 | 0.6% |
| Gladwin | 26K | R+40.7 | 4,501 | 10,809 | 15,488 | 0.6% |
| Iosco | 26K | R+30.6 | 5,344 | 10,155 | 15,731 | 0.6% |
| Gladwin | 26K | R+40.7 | 4,501 | 10,809 | 15,488 | 0.6% |
| Gladwin | 26K | R+40.7 | 4,501 | 10,809 | 15,488 | 0.6% |
| Iosco | 25K | R+30.6 | 5,344 | 10,155 | 15,731 | 0.6% |
| Gladwin | 25K | R+40.7 | 4,501 | 10,809 | 15,488 | 0.6% |
| Iosco | 25K | R+30.6 | 5,344 | 10,155 | 15,731 | 0.6% |
| Ogemaw | 22K | R+42.0 | 3,578 | 8,879 | 12,622 | 0.5% |
| Ogemaw | 21K | R+42.0 | 3,578 | 8,879 | 12,622 | 0.5% |
| Ogemaw | 21K | R+42.0 | 3,578 | 8,879 | 12,622 | 0.5% |
| Ogemaw | 21K | R+42.0 | 3,578 | 8,879 | 12,622 | 0.5% |
| Arenac | 17K | R+40.6 | 2,662 | 6,379 | 9,158 | 0.4% |
| Arenac | 17K | R+40.6 | 2,662 | 6,379 | 9,158 | 0.4% |
| Arenac | 15K | R+40.6 | 2,662 | 6,379 | 9,158 | 0.4% |
| Arenac | 15K | R+40.6 | 2,662 | 6,379 | 9,158 | 0.4% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 81.4% | 57.4% |
▶Black / African American(10) | 11.0% | 12.2% |
▶Hispanic / Latino(16) | 3.9% | 19.3% |
Multiracial / Other | 2.2% | 4.0% |
▶Asian(6) | 0.9% | 6.0% |
▶Middle Eastern / North African(11) | 0.6% | 0.9% |
▶Native American / Alaska Native(2) | 0.5% | 0.9% |
Catholic-Evangelical edge: -12.7pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 15.8% | 40.1% | — | — | |
| 12.5% | 31.8% | — | — | |
| 4.4% | 11.1% | — | — | |
| 3.9% | 9.9% | — | — | |
| 2.6% | 6.7% | — | — | |
LDS (Mormon) | 0.5% | 1.2% | — | — |
| 0.2% | 0.5% | — | — | |
Non-religiousPopulation | 60.5% | — | — | — |
Who lives in the Flint-Saginaw-Bay City media market? 4,665,619 residents across 52 counties.
19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+11.0 | R+7.7 | 3.4pp |