A battleground media market where suburban shift drives statewide math
The Columbus DMA anchors central Ohio and has trended more competitive as Franklin County's fast-growing suburbs have moved toward tighter margins, making ad buys here a reliable proxy for statewide persuasion strategy.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Franklin | 1.3M | D+28.4 | 380,518 | 210,830 | 598,225 | 11.8% |
| Franklin | 1.2M | D+28.4 | 380,518 | 210,830 | 598,225 | 11.8% |
| Franklin | 1.1M | D+28.4 | 380,518 | 210,830 | 598,225 | 11.8% |
| Franklin | 1.1M | D+28.4 | 380,518 | 210,830 | 598,225 | 11.8% |
| Delaware | 227K | R+6.6 | 61,657 | 70,448 | 133,392 | 2.6% |
| Delaware | 189K | R+6.6 | 61,657 | 70,448 | 133,392 | 2.6% |
| Licking | 182K | R+30.0 | 32,832 | 61,359 | 95,060 | 1.9% |
| Licking | 170K | R+30.0 | 32,832 | 61,359 | 95,060 | 1.9% |
| Fairfield | 163K | R+24.0 | 31,695 | 51,999 | 84,457 | 1.7% |
| Delaware | 160K | R+6.6 | 61,657 | 70,448 | 133,392 | 2.6% |
| Licking | 156K | R+30.0 | 32,832 | 61,359 | 95,060 | 1.9% |
| Fairfield | 150K | R+24.0 | 31,695 | 51,999 | 84,457 | 1.7% |
| Licking | 145K | R+30.0 | 32,832 | 61,359 | 95,060 | 1.9% |
| Fairfield | 141K | R+24.0 | 31,695 | 51,999 | 84,457 | 1.7% |
| Fairfield | 123K | R+24.0 | 31,695 | 51,999 | 84,457 | 1.7% |
| Delaware | 110K | R+6.6 | 61,657 | 70,448 | 133,392 | 2.6% |
| Ross | 77K | R+39.3 | 9,846 | 22,801 | 32,932 | 0.6% |
| Ross | 76K | R+39.3 | 9,846 | 22,801 | 32,932 | 0.6% |
| Ross | 76K | R+39.3 | 9,846 | 22,801 | 32,932 | 0.6% |
| Ross | 73K | R+39.3 | 9,846 | 22,801 | 32,932 | 0.6% |
| Union | 67K | R+29.6 | 12,934 | 23,982 | 37,301 | 0.7% |
| Marion | 66K | R+41.4 | 7,902 | 19,219 | 27,359 | 0.5% |
| Marion | 66K | R+41.4 | 7,902 | 19,219 | 27,359 | 0.5% |
| Marion | 66K | R+41.4 | 7,902 | 19,219 | 27,359 | 0.5% |
| Athens | 65K | D+10.7 | 14,134 | 11,369 | 25,776 | 0.5% |
| Marion | 65K | R+41.4 | 7,902 | 19,219 | 27,359 | 0.5% |
| Knox | 63K | R+44.9 | 8,698 | 23,112 | 32,104 | 0.6% |
| Athens | 63K | D+10.7 | 14,134 | 11,369 | 25,776 | 0.5% |
| Athens | 62K | D+10.7 | 14,134 | 11,369 | 25,776 | 0.5% |
| Athens | 62K | D+10.7 | 14,134 | 11,369 | 25,776 | 0.5% |
| Knox | 61K | R+44.9 | 8,698 | 23,112 | 32,104 | 0.6% |
| Pickaway | 60K | R+48.5 | 7,397 | 21,607 | 29,280 | 0.6% |
| Knox | 59K | R+44.9 | 8,698 | 23,112 | 32,104 | 0.6% |
| Pickaway | 57K | R+48.5 | 7,397 | 21,607 | 29,280 | 0.6% |
| Knox | 55K | R+44.9 | 8,698 | 23,112 | 32,104 | 0.6% |
| Union | 54K | R+29.6 | 12,934 | 23,982 | 37,301 | 0.7% |
| Pickaway | 54K | R+48.5 | 7,397 | 21,607 | 29,280 | 0.6% |
| Pickaway | 53K | R+48.5 | 7,397 | 21,607 | 29,280 | 0.6% |
| Union | 47K | R+29.6 | 12,934 | 23,982 | 37,301 | 0.7% |
| Crawford | 47K | R+53.0 | 4,683 | 15,402 | 20,245 | 0.4% |
| Madison | 44K | R+43.7 | 5,713 | 14,737 | 20,669 | 0.4% |
| Crawford | 44K | R+53.0 | 4,683 | 15,402 | 20,245 | 0.4% |
| Madison | 44K | R+43.7 | 5,713 | 14,737 | 20,669 | 0.4% |
| Crawford | 42K | R+53.0 | 4,683 | 15,402 | 20,245 | 0.4% |
| Crawford | 42K | R+53.0 | 4,683 | 15,402 | 20,245 | 0.4% |
| Madison | 42K | R+43.7 | 5,713 | 14,737 | 20,669 | 0.4% |
| Union | 41K | R+29.6 | 12,934 | 23,982 | 37,301 | 0.7% |
| Guernsey | 41K | R+52.0 | 4,154 | 13,314 | 17,601 | 0.3% |
| Guernsey | 40K | R+52.0 | 4,154 | 13,314 | 17,601 | 0.3% |
| Madison | 40K | R+43.7 | 5,713 | 14,737 | 20,669 | 0.4% |
| Guernsey | 39K | R+52.0 | 4,154 | 13,314 | 17,601 | 0.3% |
| Guernsey | 38K | R+52.0 | 4,154 | 13,314 | 17,601 | 0.3% |
| Coshocton | 37K | R+52.2 | 3,835 | 12,362 | 16,337 | 0.3% |
| Coshocton | 37K | R+52.2 | 3,835 | 12,362 | 16,337 | 0.3% |
| Coshocton | 37K | R+52.2 | 3,835 | 12,362 | 16,337 | 0.3% |
| Coshocton | 36K | R+52.2 | 3,835 | 12,362 | 16,337 | 0.3% |
| Perry | 36K | R+54.5 | 3,800 | 13,062 | 16,992 | 0.3% |
| Perry | 36K | R+54.5 | 3,800 | 13,062 | 16,992 | 0.3% |
| Morrow | 35K | R+55.7 | 4,100 | 14,609 | 18,857 | 0.4% |
| Perry | 35K | R+54.5 | 3,800 | 13,062 | 16,992 | 0.3% |
| Morrow | 35K | R+55.7 | 4,100 | 14,609 | 18,857 | 0.4% |
| Morrow | 34K | R+55.7 | 4,100 | 14,609 | 18,857 | 0.4% |
| Perry | 34K | R+54.5 | 3,800 | 13,062 | 16,992 | 0.3% |
| Hardin | 32K | R+54.7 | 2,863 | 9,911 | 12,893 | 0.3% |
| Hardin | 32K | R+54.7 | 2,863 | 9,911 | 12,893 | 0.3% |
| Hardin | 32K | R+54.7 | 2,863 | 9,911 | 12,893 | 0.3% |
| Morrow | 32K | R+55.7 | 4,100 | 14,609 | 18,857 | 0.4% |
| Hardin | 30K | R+54.7 | 2,863 | 9,911 | 12,893 | 0.3% |
| Fayette | 29K | R+55.1 | 2,773 | 9,706 | 12,571 | 0.2% |
| Hocking | 29K | R+44.3 | 3,704 | 9,679 | 13,489 | 0.3% |
| Fayette | 29K | R+55.1 | 2,773 | 9,706 | 12,571 | 0.2% |
| Hocking | 29K | R+44.3 | 3,704 | 9,679 | 13,489 | 0.3% |
| Fayette | 28K | R+55.1 | 2,773 | 9,706 | 12,571 | 0.2% |
| Pike | 28K | R+53.7 | 2,793 | 9,352 | 12,218 | 0.2% |
| Hocking | 28K | R+44.3 | 3,704 | 9,679 | 13,489 | 0.3% |
| Fayette | 28K | R+55.1 | 2,773 | 9,706 | 12,571 | 0.2% |
| Pike | 28K | R+53.7 | 2,793 | 9,352 | 12,218 | 0.2% |
| Hocking | 28K | R+44.3 | 3,704 | 9,679 | 13,489 | 0.3% |
| Pike | 28K | R+53.7 | 2,793 | 9,352 | 12,218 | 0.2% |
| Pike | 27K | R+53.7 | 2,793 | 9,352 | 12,218 | 0.2% |
| Morgan | 15K | R+53.2 | 1,560 | 5,168 | 6,782 | 0.1% |
| Morgan | 15K | R+53.2 | 1,560 | 5,168 | 6,782 | 0.1% |
| Morgan | 14K | R+53.2 | 1,560 | 5,168 | 6,782 | 0.1% |
| Noble | 14K | R+64.6 | 1,069 | 5,050 | 6,161 | 0.1% |
| Noble | 14K | R+64.6 | 1,069 | 5,050 | 6,161 | 0.1% |
| Noble | 14K | R+64.6 | 1,069 | 5,050 | 6,161 | 0.1% |
| Noble | 14K | R+64.6 | 1,069 | 5,050 | 6,161 | 0.1% |
| Morgan | 14K | R+53.2 | 1,560 | 5,168 | 6,782 | 0.1% |
| Group | Columbus, OH | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 79.0% | 57.4% |
▶Black / African American(14) | 11.9% | 12.2% |
▶Hispanic / Latino(18) | 3.2% | 19.3% |
▶Asian(6) | 2.9% | 6.0% |
Multiracial / Other | 2.8% | 4.0% |
▶Middle Eastern / North African(10) | 0.8% | 0.9% |
▶Native American / Alaska Native(1) | 0.2% | 0.9% |
Catholic-Evangelical edge: -24.5pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 18.5% | 44.7% | — | — | |
| 10.2% | 24.6% | — | — | |
| 7.1% | 17.2% | — | — | |
| 3.9% | 9.4% | — | — | |
| 1.3% | 3.2% | — | — | |
LDS (Mormon) | 0.7% | 1.7% | — | — |
| 0.4% | 1.0% | — | — | |
Non-religiousPopulation | 58.6% | — | — | — |
Who lives in the Columbus, OH media market? 9,669,203 residents across 88 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+3.2 | D+3.9 | 7.1pp |