Alabama's largest media market spans the industrial Piedmont to Appalachian foothills
Anchored by Jefferson County's urban core, the Birmingham market stretches into reliably Republican Tuscaloosa and Anniston exurbs, creating a viewing audience that mixes a substantial Black urban electorate with predominantly white rural and suburban counties.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Jefferson | 668K | D+10.4 | 162,112 | 131,123 | 298,704 | 8.5% |
| Jefferson | 662K | D+10.4 | 162,112 | 131,123 | 298,704 | 8.5% |
| Jefferson | 662K | D+10.4 | 162,112 | 131,123 | 298,704 | 8.5% |
| Jefferson | 659K | D+10.4 | 162,112 | 131,123 | 298,704 | 8.5% |
| Tuscaloosa | 238K | R+20.3 | 33,399 | 50,724 | 85,256 | 2.4% |
| Shelby | 230K | R+40.6 | 33,087 | 79,666 | 114,698 | 3.3% |
| Shelby | 206K | R+40.6 | 33,087 | 79,666 | 114,698 | 3.3% |
| Tuscaloosa | 202K | R+20.3 | 33,399 | 50,724 | 85,256 | 2.4% |
| Shelby | 183K | R+40.6 | 33,087 | 79,666 | 114,698 | 3.3% |
| Tuscaloosa | 179K | R+20.3 | 33,399 | 50,724 | 85,256 | 2.4% |
| Tuscaloosa | 165K | R+20.3 | 33,399 | 50,724 | 85,256 | 2.4% |
| Shelby | 143K | R+40.6 | 33,087 | 79,666 | 114,698 | 3.3% |
| Calhoun | 116K | R+44.6 | 13,194 | 34,912 | 48,653 | 1.4% |
| Calhoun | 116K | R+44.6 | 13,194 | 34,912 | 48,653 | 1.4% |
| Calhoun | 113K | R+44.6 | 13,194 | 34,912 | 48,653 | 1.4% |
| Calhoun | 112K | R+44.6 | 13,194 | 34,912 | 48,653 | 1.4% |
| Etowah | 103K | R+55.5 | 10,027 | 35,653 | 46,137 | 1.3% |
| Etowah | 103K | R+55.5 | 10,027 | 35,653 | 46,137 | 1.3% |
| Etowah | 103K | R+55.5 | 10,027 | 35,653 | 46,137 | 1.3% |
| Etowah | 103K | R+55.5 | 10,027 | 35,653 | 46,137 | 1.3% |
| St. Clair | 94K | R+64.0 | 7,640 | 35,501 | 43,526 | 1.2% |
| Cullman | 91K | R+80.3 | 4,039 | 38,704 | 43,146 | 1.2% |
| St. Clair | 87K | R+64.0 | 7,640 | 35,501 | 43,526 | 1.2% |
| Cullman | 81K | R+80.3 | 4,039 | 38,704 | 43,146 | 1.2% |
| Talladega | 81K | R+33.7 | 10,898 | 22,100 | 33,250 | 0.9% |
| Talladega | 81K | R+33.7 | 10,898 | 22,100 | 33,250 | 0.9% |
| Cullman | 81K | R+80.3 | 4,039 | 38,704 | 43,146 | 1.2% |
| Talladega | 80K | R+33.7 | 10,898 | 22,100 | 33,250 | 0.9% |
| Talladega | 80K | R+33.7 | 10,898 | 22,100 | 33,250 | 0.9% |
| St. Clair | 78K | R+64.0 | 7,640 | 35,501 | 43,526 | 1.2% |
| Cullman | 77K | R+80.3 | 4,039 | 38,704 | 43,146 | 1.2% |
| Walker | 71K | R+71.7 | 4,102 | 25,464 | 29,786 | 0.8% |
| Walker | 69K | R+71.7 | 4,102 | 25,464 | 29,786 | 0.8% |
| Walker | 66K | R+71.7 | 4,102 | 25,464 | 29,786 | 0.8% |
| Walker | 65K | R+71.7 | 4,102 | 25,464 | 29,786 | 0.8% |
| St. Clair | 65K | R+64.0 | 7,640 | 35,501 | 43,526 | 1.2% |
| Blount | 60K | R+80.9 | 2,576 | 25,354 | 28,163 | 0.8% |
| Blount | 58K | R+80.9 | 2,576 | 25,354 | 28,163 | 0.8% |
| Blount | 57K | R+80.9 | 2,576 | 25,354 | 28,163 | 0.8% |
| Blount | 51K | R+80.9 | 2,576 | 25,354 | 28,163 | 0.8% |
| Chilton | 46K | R+72.0 | 2,698 | 16,920 | 19,763 | 0.6% |
| Chilton | 44K | R+72.0 | 2,698 | 16,920 | 19,763 | 0.6% |
| Chilton | 42K | R+72.0 | 2,698 | 16,920 | 19,763 | 0.6% |
| Chilton | 40K | R+72.0 | 2,698 | 16,920 | 19,763 | 0.6% |
| Marion | 31K | R+81.6 | 1,197 | 12,245 | 13,543 | 0.4% |
| Marion | 30K | R+81.6 | 1,197 | 12,245 | 13,543 | 0.4% |
| Marion | 29K | R+81.6 | 1,197 | 12,245 | 13,543 | 0.4% |
| Marion | 29K | R+81.6 | 1,197 | 12,245 | 13,543 | 0.4% |
| Cherokee | 26K | R+75.4 | 1,553 | 11,358 | 13,006 | 0.4% |
| Cherokee | 25K | R+75.4 | 1,553 | 11,358 | 13,006 | 0.4% |
| Winston | 25K | R+83.5 | 884 | 10,191 | 11,149 | 0.3% |
| Cherokee | 24K | R+75.4 | 1,553 | 11,358 | 13,006 | 0.4% |
| Winston | 24K | R+83.5 | 884 | 10,191 | 11,149 | 0.3% |
| Winston | 24K | R+83.5 | 884 | 10,191 | 11,149 | 0.3% |
| Cherokee | 24K | R+75.4 | 1,553 | 11,358 | 13,006 | 0.4% |
| Winston | 24K | R+83.5 | 884 | 10,191 | 11,149 | 0.3% |
| Bibb | 23K | R+64.3 | 1,619 | 7,572 | 9,257 | 0.3% |
| Bibb | 22K | R+64.3 | 1,619 | 7,572 | 9,257 | 0.3% |
| Bibb | 21K | R+64.3 | 1,619 | 7,572 | 9,257 | 0.3% |
| Pickens | 21K | R+23.3 | 3,388 | 5,465 | 8,912 | 0.3% |
| Bibb | 21K | R+64.3 | 1,619 | 7,572 | 9,257 | 0.3% |
| Pickens | 20K | R+23.3 | 3,388 | 5,465 | 8,912 | 0.3% |
| Pickens | 20K | R+23.3 | 3,388 | 5,465 | 8,912 | 0.3% |
| Pickens | 19K | R+23.3 | 3,388 | 5,465 | 8,912 | 0.3% |
| Fayette | 18K | R+71.9 | 1,142 | 7,158 | 8,369 | 0.2% |
| Hale | 18K | D+6.8 | 3,868 | 3,369 | 7,305 | 0.2% |
| Fayette | 18K | R+71.9 | 1,142 | 7,158 | 8,369 | 0.2% |
| Hale | 17K | D+6.8 | 3,868 | 3,369 | 7,305 | 0.2% |
| Fayette | 17K | R+71.9 | 1,142 | 7,158 | 8,369 | 0.2% |
| Fayette | 16K | R+71.9 | 1,142 | 7,158 | 8,369 | 0.2% |
| Hale | 15K | D+6.8 | 3,868 | 3,369 | 7,305 | 0.2% |
| Hale | 15K | D+6.8 | 3,868 | 3,369 | 7,305 | 0.2% |
| Clay | 14K | R+70.1 | 993 | 5,734 | 6,767 | 0.2% |
| Clay | 14K | R+70.1 | 993 | 5,734 | 6,767 | 0.2% |
| Clay | 14K | R+70.1 | 993 | 5,734 | 6,767 | 0.2% |
| Clay | 13K | R+70.1 | 993 | 5,734 | 6,767 | 0.2% |
| Coosa | 12K | R+43.3 | 1,478 | 3,758 | 5,268 | 0.1% |
| Coosa | 11K | R+43.3 | 1,478 | 3,758 | 5,268 | 0.1% |
| Coosa | 11K | R+43.3 | 1,478 | 3,758 | 5,268 | 0.1% |
| Coosa | 10K | R+43.3 | 1,478 | 3,758 | 5,268 | 0.1% |
| Greene | 10K | D+55.7 | 3,133 | 885 | 4,039 | 0.1% |
| Greene | 9K | D+55.7 | 3,133 | 885 | 4,039 | 0.1% |
| Greene | 9K | D+55.7 | 3,133 | 885 | 4,039 | 0.1% |
| Greene | 7K | D+55.7 | 3,133 | 885 | 4,039 | 0.1% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 68.3% | 57.4% |
▶Black / African American(11) | 25.4% | 12.2% |
▶Hispanic / Latino(17) | 3.4% | 19.3% |
Multiracial / Other | 1.5% | 4.0% |
▶Asian(6) | 1.0% | 6.0% |
▶Middle Eastern / North African(8) | 0.4% | 0.9% |
▶Native American / Alaska Native(1) | 0.3% | 0.9% |
Catholic-Evangelical edge: -67.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 44.9% | 69.3% | — | — | |
| 7.9% | 12.2% | — | — | |
| 5.9% | 9.1% | — | — | |
| 3.8% | 5.9% | — | — | |
| 2.2% | 3.4% | — | — | |
LDS (Mormon) | 0.6% | 0.9% | — | — |
Non-religiousPopulation | 35.2% | — | — | — |
Who lives in the Birmingham (Anniston & Tuscaloosa) media market? 7,461,739 residents across 84 counties.
24% of adults hold a bachelor's degree — 9pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+33.2 | R+35.1 | 1.9pp |