A majority-Black media market where turnout patterns reshape statewide math
The Jackson DMA anchors Mississippi's most Democratic-leaning geography, with Hinds County routinely posting the state's largest raw margins for Democratic candidates while surrounding rural counties pull in the opposite direction.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Hinds | 251K | D+46.1 | 62,840 | 22,816 | 86,830 | 5.7% |
| Hinds | 249K | D+46.1 | 62,840 | 22,816 | 86,830 | 5.7% |
| Hinds | 245K | D+46.1 | 62,840 | 22,816 | 86,830 | 5.7% |
| Hinds | 219K | D+46.1 | 62,840 | 22,816 | 86,830 | 5.7% |
| Rankin | 159K | R+47.1 | 18,060 | 50,896 | 69,678 | 4.6% |
| Rankin | 148K | R+47.1 | 18,060 | 50,896 | 69,678 | 4.6% |
| Rankin | 138K | R+47.1 | 18,060 | 50,896 | 69,678 | 4.6% |
| Rankin | 115K | R+47.1 | 18,060 | 50,896 | 69,678 | 4.6% |
| Madison | 112K | R+17.3 | 22,700 | 32,333 | 55,710 | 3.7% |
| Madison | 102K | R+17.3 | 22,700 | 32,333 | 55,710 | 3.7% |
| Madison | 89K | R+17.3 | 22,700 | 32,333 | 55,710 | 3.7% |
| Madison | 75K | R+17.3 | 22,700 | 32,333 | 55,710 | 3.7% |
| Warren | 50K | R+4.0 | 8,683 | 9,407 | 18,298 | 1.2% |
| Warren | 49K | R+4.0 | 8,683 | 9,407 | 18,298 | 1.2% |
| Warren | 48K | R+4.0 | 8,683 | 9,407 | 18,298 | 1.2% |
| Warren | 43K | R+4.0 | 8,683 | 9,407 | 18,298 | 1.2% |
| Pike | 40K | R+3.5 | 7,402 | 7,943 | 15,485 | 1.0% |
| Pike | 40K | R+3.5 | 7,402 | 7,943 | 15,485 | 1.0% |
| Pike | 40K | R+3.5 | 7,402 | 7,943 | 15,485 | 1.0% |
| Pike | 39K | R+3.5 | 7,402 | 7,943 | 15,485 | 1.0% |
| Lincoln | 35K | R+45.4 | 4,262 | 11,432 | 15,802 | 1.0% |
| Lincoln | 35K | R+45.4 | 4,262 | 11,432 | 15,802 | 1.0% |
| Adams | 34K | D+13.9 | 6,743 | 5,081 | 11,928 | 0.8% |
| Lincoln | 34K | R+45.4 | 4,262 | 11,432 | 15,802 | 1.0% |
| Lincoln | 33K | R+45.4 | 4,262 | 11,432 | 15,802 | 1.0% |
| Adams | 32K | D+13.9 | 6,743 | 5,081 | 11,928 | 0.8% |
| Adams | 31K | D+13.9 | 6,743 | 5,081 | 11,928 | 0.8% |
| Copiah | 29K | R+6.1 | 5,426 | 6,134 | 11,665 | 0.8% |
| Scott | 29K | R+23.9 | 3,729 | 6,098 | 9,891 | 0.6% |
| Adams | 29K | D+13.9 | 6,743 | 5,081 | 11,928 | 0.8% |
| Copiah | 29K | R+6.1 | 5,426 | 6,134 | 11,665 | 0.8% |
| Copiah | 29K | R+6.1 | 5,426 | 6,134 | 11,665 | 0.8% |
| Scott | 28K | R+23.9 | 3,729 | 6,098 | 9,891 | 0.6% |
| Yazoo | 28K | R+2.4 | 4,342 | 4,558 | 8,971 | 0.6% |
| Scott | 28K | R+23.9 | 3,729 | 6,098 | 9,891 | 0.6% |
| Yazoo | 28K | R+2.4 | 4,342 | 4,558 | 8,971 | 0.6% |
| Simpson | 28K | R+36.7 | 3,479 | 7,552 | 11,094 | 0.7% |
| Copiah | 28K | R+6.1 | 5,426 | 6,134 | 11,665 | 0.8% |
| Yazoo | 28K | R+2.4 | 4,342 | 4,558 | 8,971 | 0.6% |
| Scott | 28K | R+23.9 | 3,729 | 6,098 | 9,891 | 0.6% |
| Simpson | 28K | R+36.7 | 3,479 | 7,552 | 11,094 | 0.7% |
| Simpson | 27K | R+36.7 | 3,479 | 7,552 | 11,094 | 0.7% |
| Simpson | 26K | R+36.7 | 3,479 | 7,552 | 11,094 | 0.7% |
| Yazoo | 25K | R+2.4 | 4,342 | 4,558 | 8,971 | 0.6% |
| Leake | 23K | R+23.4 | 3,182 | 5,143 | 8,380 | 0.6% |
| Leake | 23K | R+23.4 | 3,182 | 5,143 | 8,380 | 0.6% |
| Holmes | 22K | D+62.1 | 5,420 | 1,243 | 6,730 | 0.4% |
| Leake | 21K | R+23.4 | 3,182 | 5,143 | 8,380 | 0.6% |
| Leake | 21K | R+23.4 | 3,182 | 5,143 | 8,380 | 0.6% |
| Holmes | 20K | D+62.1 | 5,420 | 1,243 | 6,730 | 0.4% |
| Attala | 20K | R+23.3 | 2,930 | 4,723 | 7,703 | 0.5% |
| Attala | 20K | R+23.3 | 2,930 | 4,723 | 7,703 | 0.5% |
| Attala | 19K | R+23.3 | 2,930 | 4,723 | 7,703 | 0.5% |
| Holmes | 19K | D+62.1 | 5,420 | 1,243 | 6,730 | 0.4% |
| Attala | 18K | R+23.3 | 2,930 | 4,723 | 7,703 | 0.5% |
| Holmes | 16K | D+62.1 | 5,420 | 1,243 | 6,730 | 0.4% |
| Smith | 16K | R+60.7 | 1,486 | 6,146 | 7,676 | 0.5% |
| Smith | 16K | R+60.7 | 1,486 | 6,146 | 7,676 | 0.5% |
| Smith | 16K | R+60.7 | 1,486 | 6,146 | 7,676 | 0.5% |
| Walthall | 15K | R+26.9 | 2,355 | 4,114 | 6,529 | 0.4% |
| Walthall | 15K | R+26.9 | 2,355 | 4,114 | 6,529 | 0.4% |
| Walthall | 15K | R+26.9 | 2,355 | 4,114 | 6,529 | 0.4% |
| Smith | 14K | R+60.7 | 1,486 | 6,146 | 7,676 | 0.5% |
| Jefferson Davis | 14K | D+13.7 | 3,041 | 2,302 | 5,378 | 0.4% |
| Walthall | 14K | R+26.9 | 2,355 | 4,114 | 6,529 | 0.4% |
| Lawrence | 13K | R+36.6 | 1,899 | 4,113 | 6,053 | 0.4% |
| Lawrence | 13K | R+36.6 | 1,899 | 4,113 | 6,053 | 0.4% |
| Jefferson Davis | 13K | D+13.7 | 3,041 | 2,302 | 5,378 | 0.4% |
| Lawrence | 13K | R+36.6 | 1,899 | 4,113 | 6,053 | 0.4% |
| Claiborne | 12K | D+67.5 | 2,950 | 558 | 3,541 | 0.2% |
| Lawrence | 12K | R+36.6 | 1,899 | 4,113 | 6,053 | 0.4% |
| Jefferson Davis | 12K | D+13.7 | 3,041 | 2,302 | 5,378 | 0.4% |
| Humphreys | 11K | D+41.9 | 2,443 | 990 | 3,468 | 0.2% |
| Jefferson Davis | 11K | D+13.7 | 3,041 | 2,302 | 5,378 | 0.4% |
| Claiborne | 11K | D+67.5 | 2,950 | 558 | 3,541 | 0.2% |
| Humphreys | 10K | D+41.9 | 2,443 | 990 | 3,468 | 0.2% |
| Jefferson | 10K | D+66.3 | 2,727 | 541 | 3,299 | 0.2% |
| Claiborne | 9K | D+67.5 | 2,950 | 558 | 3,541 | 0.2% |
| Jefferson | 9K | D+66.3 | 2,727 | 541 | 3,299 | 0.2% |
| Humphreys | 9K | D+41.9 | 2,443 | 990 | 3,468 | 0.2% |
| Claiborne | 9K | D+67.5 | 2,950 | 558 | 3,541 | 0.2% |
| Franklin | 8K | R+39.8 | 1,213 | 2,831 | 4,066 | 0.3% |
| Franklin | 8K | R+39.8 | 1,213 | 2,831 | 4,066 | 0.3% |
| Franklin | 8K | R+39.8 | 1,213 | 2,831 | 4,066 | 0.3% |
| Franklin | 8K | R+39.8 | 1,213 | 2,831 | 4,066 | 0.3% |
| Jefferson | 8K | D+66.3 | 2,727 | 541 | 3,299 | 0.2% |
| Humphreys | 7K | D+41.9 | 2,443 | 990 | 3,468 | 0.2% |
| Jefferson | 7K | D+66.3 | 2,727 | 541 | 3,299 | 0.2% |
| Sharkey | 7K | D+36.8 | 1,201 | 551 | 1,766 | 0.1% |
| Sharkey | 5K | D+36.8 | 1,201 | 551 | 1,766 | 0.1% |
| Sharkey | 5K | D+36.8 | 1,201 | 551 | 1,766 | 0.1% |
| Sharkey | 4K | D+36.8 | 1,201 | 551 | 1,766 | 0.1% |
| Issaquena | 2K | R+1.4 | 287 | 296 | 622 | 0.0% |
| Issaquena | 2K | R+1.4 | 287 | 296 | 622 | 0.0% |
| Issaquena | 1K | R+1.4 | 287 | 296 | 622 | 0.0% |
| Issaquena | 928 | R+1.4 | 287 | 296 | 622 | 0.0% |
| Group | Jackson, MS | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 48.2% | 57.4% |
▶Black / African American(8) | 47.8% | 12.2% |
▶Hispanic / Latino(15) | 2.1% | 19.3% |
Multiracial / Other | 0.8% | 4.0% |
▶Asian(6) | 0.8% | 6.0% |
▶Native American / Alaska Native(2) | 0.3% | 0.9% |
▶Middle Eastern / North African(7) | 0.3% | 0.9% |
Catholic-Evangelical edge: -65.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 41.9% | 64.3% | — | — | |
| 11.5% | 17.7% | — | — | |
| 7.1% | 10.9% | — | — | |
| 2.5% | 3.8% | — | — | |
| 2.1% | 3.2% | — | — | |
LDS (Mormon) | 0.7% | 1.1% | — | — |
Non-religiousPopulation | 34.8% | — | — | — |
Who lives in the Jackson, MS media market? 3,589,137 residents across 96 counties.
24% of adults hold a bachelor's degree — 9pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+5.0 | R+8.9 | 3.9pp |