Terre Haute
A blue-collar Indiana market where union heritage meets shifting rural realignment
Centered on Vigo County, Terre Haute's media market has served as a bellwether through much of the 20th century, though the region has trended decisively Republican in recent cycles as rural and working-class voters realigned.
- White92.3%
- Black2.9%
- Two or more2.3%
- Hispanic1.9%
- Asian0.7%
- Other0.6%
Constituent Counties
Similar media markets
Counties in Terre Haute
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Vigo | 108K | R+18.1 | 16,338 | 23,738 | 40,914 | 6.5% |
| Vigo | 106K | R+18.1 | 16,338 | 23,738 | 40,914 | 6.5% |
| Vigo | 106K | R+18.1 | 16,338 | 23,738 | 40,914 | 6.5% |
| Vigo | 105K | R+18.1 | 16,338 | 23,738 | 40,914 | 6.5% |
| Knox | 39K | R+50.4 | 3,625 | 11,236 | 15,110 | 2.4% |
| Knox | 38K | R+50.4 | 3,625 | 11,236 | 15,110 | 2.4% |
| Knox | 38K | R+50.4 | 3,625 | 11,236 | 15,110 | 2.4% |
| Knox | 36K | R+50.4 | 3,625 | 11,236 | 15,110 | 2.4% |
| Daviess | 34K | R+64.3 | 1,963 | 9,322 | 11,449 | 1.8% |
| Greene | 33K | R+53.7 | 3,270 | 11,132 | 14,633 | 2.3% |
| Greene | 33K | R+53.7 | 3,270 | 11,132 | 14,633 | 2.3% |
| Greene | 33K | R+53.7 | 3,270 | 11,132 | 14,633 | 2.3% |
| Daviess | 33K | R+64.3 | 1,963 | 9,322 | 11,449 | 1.8% |
| Greene | 31K | R+53.7 | 3,270 | 11,132 | 14,633 | 2.3% |
| Daviess | 30K | R+64.3 | 1,963 | 9,322 | 11,449 | 1.8% |
| Daviess | 30K | R+64.3 | 1,963 | 9,322 | 11,449 | 1.8% |
| Clay | 27K | R+56.9 | 2,495 | 9,354 | 12,055 | 1.9% |
| Clay | 27K | R+56.9 | 2,495 | 9,354 | 12,055 | 1.9% |
| Clay | 27K | R+56.9 | 2,495 | 9,354 | 12,055 | 1.9% |
| Clay | 26K | R+56.9 | 2,495 | 9,354 | 12,055 | 1.9% |
| Sullivan | 22K | R+52.7 | 2,006 | 6,639 | 8,795 | 1.4% |
| Sullivan | 21K | R+52.7 | 2,006 | 6,639 | 8,795 | 1.4% |
| Sullivan | 21K | R+52.7 | 2,006 | 6,639 | 8,795 | 1.4% |
| Sullivan | 21K | R+52.7 | 2,006 | 6,639 | 8,795 | 1.4% |
| Crawford | 20K | R+52.4 | 2,048 | 6,727 | 8,935 | 1.4% |
| Crawford | 20K | R+52.4 | 2,048 | 6,727 | 8,935 | 1.4% |
| Crawford | 19K | R+52.4 | 2,048 | 6,727 | 8,935 | 1.4% |
| Crawford | 19K | R+52.4 | 2,048 | 6,727 | 8,935 | 1.4% |
| Parke | 17K | R+56.9 | 1,371 | 5,158 | 6,654 | 1.1% |
| Parke | 17K | R+56.9 | 1,371 | 5,158 | 6,654 | 1.1% |
| Parke | 17K | R+56.9 | 1,371 | 5,158 | 6,654 | 1.1% |
| Clark | 17K | R+51.2 | 1,927 | 6,130 | 8,206 | 1.3% |
| Vermillion | 17K | R+44.7 | 1,928 | 5,174 | 7,256 | 1.1% |
| Clark | 17K | R+51.2 | 1,927 | 6,130 | 8,206 | 1.3% |
| Lawrence | 17K | R+56.2 | 1,283 | 4,715 | 6,110 | 1.0% |
| Lawrence | 17K | R+56.2 | 1,283 | 4,715 | 6,110 | 1.0% |
| Parke | 16K | R+56.9 | 1,371 | 5,158 | 6,654 | 1.1% |
| Vermillion | 16K | R+44.7 | 1,928 | 5,174 | 7,256 | 1.1% |
| Richland | 16K | R+53.4 | 1,747 | 5,889 | 7,755 | 1.2% |
| Clark | 16K | R+51.2 | 1,927 | 6,130 | 8,206 | 1.3% |
| Richland | 16K | R+53.4 | 1,747 | 5,889 | 7,755 | 1.2% |
| Vermillion | 16K | R+44.7 | 1,928 | 5,174 | 7,256 | 1.1% |
| Richland | 16K | R+53.4 | 1,747 | 5,889 | 7,755 | 1.2% |
| Richland | 16K | R+53.4 | 1,747 | 5,889 | 7,755 | 1.2% |
| Lawrence | 15K | R+56.2 | 1,283 | 4,715 | 6,110 | 1.0% |
| Vermillion | 15K | R+44.7 | 1,928 | 5,174 | 7,256 | 1.1% |
| Clark | 15K | R+51.2 | 1,927 | 6,130 | 8,206 | 1.3% |
| Lawrence | 15K | R+56.2 | 1,283 | 4,715 | 6,110 | 1.0% |
| Martin | 10K | R+60.7 | 933 | 3,961 | 4,992 | 0.8% |
| Martin | 10K | R+60.7 | 933 | 3,961 | 4,992 | 0.8% |
| Jasper | 10K | R+65.2 | 912 | 4,449 | 5,425 | 0.9% |
| Martin | 10K | R+60.7 | 933 | 3,961 | 4,992 | 0.8% |
| Martin | 10K | R+60.7 | 933 | 3,961 | 4,992 | 0.8% |
| Jasper | 10K | R+65.2 | 912 | 4,449 | 5,425 | 0.9% |
| Jasper | 10K | R+65.2 | 912 | 4,449 | 5,425 | 0.9% |
| Jasper | 9K | R+65.2 | 912 | 4,449 | 5,425 | 0.9% |
Ask the Historian
Who Lives Here
| Group | Terre Haute | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 92.3% | 57.4% |
▶Black / African American(8) | 2.9% | 12.2% |
Multiracial / Other | 1.9% | 4.0% |
▶Hispanic / Latino(11) | 1.9% | 19.3% |
▶Asian(6) | 0.7% | 6.0% |
▶Middle Eastern / North African(7) | 0.2% | 0.9% |
▶Native American / Alaska Native(1) | 0.2% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -41.8pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 22.3% | 55.9% | — | — | |
| 8.2% | 20.7% | — | — | |
| 7.4% | 18.6% | — | — | |
| 1.2% | 3.0% | — | — | |
| 0.6% | 1.5% | — | — | |
LDS (Mormon) | 0.6% | 1.4% | — | — |
Non-religiousPopulation | 60.2% | — | — | — |
Who lives in the Terre Haute media market? 1,504,758 residents across 56 counties.
Demographics
17% of adults hold a bachelor's degree — 16pp below the national average. Places with similar education levels vote R+22 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Terre Haute
Do voters in Terre Haute split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+45.3 | R+32.1 | 13.3pp |
| Senate vs Governor | R+39.8 | R+32.1 | 7.8pp |
| President vs Senate | R+45.3 | R+39.8 | 5.5pp |