A majority-Hispanic border market where turnout patterns defy statewide trends
Laredo anchors a media market that is over 95% Hispanic, making it one of the most demographically uniform media markets in the country — yet its voter participation rates have historically lagged well behind Texas averages.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Webb | 269K | R+2.2 | 31,952 | 33,384 | 65,865 | 23.3% |
| Webb | 266K | R+2.2 | 31,952 | 33,384 | 65,865 | 23.3% |
| Webb | 231K | R+2.2 | 31,952 | 33,384 | 65,865 | 23.3% |
| Webb | 193K | R+2.2 | 31,952 | 33,384 | 65,865 | 23.3% |
| Zapata | 14K | R+22.4 | 1,877 | 2,970 | 4,871 | 1.7% |
| Zapata | 14K | R+22.4 | 1,877 | 2,970 | 4,871 | 1.7% |
| Zapata | 14K | R+22.4 | 1,877 | 2,970 | 4,871 | 1.7% |
| Zapata | 12K | R+22.4 | 1,877 | 2,970 | 4,871 | 1.7% |
| Group | Laredo | National |
|---|---|---|
▶Hispanic / Latino(14) | 94.6% | 19.3% |
▶White (Non-Hispanic)(13) | 4.3% | 57.4% |
▶Asian(6) | 0.5% | 6.0% |
▶Black / African American(5) | 0.4% | 12.2% |
▶Native American / Alaska Native(2) | 0.3% | 0.9% |
▶Middle Eastern / North African(6) | 0.2% | 0.9% |
Catholic-Evangelical edge: +73.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 59.2% | 87.0% | — | — | |
| 5.9% | 8.6% | — | — | |
| 2.7% | 3.9% | — | — | |
LDS (Mormon) | 1.0% | 1.5% | — | — |
| 0.3% | 0.4% | — | — | |
Non-religiousPopulation | 32.0% | — | — | — |
Who lives in the Laredo media market? 1,013,371 residents across 8 counties.
17% of adults hold a bachelor's degree — 16pp below the national average. Places with similar education levels vote R+22 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+3.6 | D+7.9 | 11.5pp |