A binational market where the Rio Grande doubles as an international border
Spanning El Paso and Las Cruces, this majority-Hispanic media market sits at the U.S.-Mexico boundary, producing consistently high Democratic margins at the federal level while local races often turn on turnout gaps between the two anchor cities.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| El Paso | 871K | D+15.1 | 143,156 | 105,124 | 251,569 | 18.6% |
| El Paso | 834K | D+15.1 | 143,156 | 105,124 | 251,569 | 18.6% |
| El Paso | 729K | D+15.1 | 143,156 | 105,124 | 251,569 | 18.6% |
| El Paso | 680K | D+15.1 | 143,156 | 105,124 | 251,569 | 18.6% |
| Dona Ana | 224K | D+9.8 | 45,937 | 37,594 | 85,407 | 6.3% |
| Dona Ana | 214K | D+9.8 | 45,937 | 37,594 | 85,407 | 6.3% |
| Dona Ana | 198K | D+9.8 | 45,937 | 37,594 | 85,407 | 6.3% |
| Dona Ana | 175K | D+9.8 | 45,937 | 37,594 | 85,407 | 6.3% |
| Hudspeth | 3K | R+46.6 | 275 | 759 | 1,038 | 0.1% |
| Hudspeth | 3K | R+46.6 | 275 | 759 | 1,038 | 0.1% |
| Hudspeth | 3K | R+46.6 | 275 | 759 | 1,038 | 0.1% |
| Hudspeth | 3K | R+46.6 | 275 | 759 | 1,038 | 0.1% |
| Culberson | 3K | R+16.9 | 319 | 451 | 781 | 0.1% |
| Culberson | 2K | R+16.9 | 319 | 451 | 781 | 0.1% |
| Culberson | 2K | R+16.9 | 319 | 451 | 781 | 0.1% |
| Culberson | 2K | R+16.9 | 319 | 451 | 781 | 0.1% |
| Group | El Paso (Las Cruces) | National |
|---|---|---|
▶Hispanic / Latino(18) | 78.0% | 19.3% |
▶White (Non-Hispanic)(13) | 16.8% | 57.4% |
▶Black / African American(11) | 2.9% | 12.2% |
▶Asian(6) | 1.1% | 6.0% |
▶Native American / Alaska Native(6) | 0.9% | 0.9% |
▶Middle Eastern / North African(6) | 0.3% | 0.9% |
Multiracial / Other | 0.3% | 4.0% |
Catholic-Evangelical edge: +51.6pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 41.7% | 73.4% | — | — | |
| 9.8% | 17.3% | — | — | |
| 3.9% | 6.9% | — | — | |
LDS (Mormon) | 1.4% | 2.5% | — | — |
| 0.9% | 1.7% | — | — | |
| 0.4% | 0.7% | — | — | |
Non-religiousPopulation | 43.2% | — | — | — |
Who lives in the El Paso (Las Cruces) media market? 3,947,283 residents across 16 counties.
22% of adults hold a bachelor's degree — 11pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+13.5 | D+17.8 | 4.3pp |