A college-anchored market where university enrollment shapes the electorate
Eugene's media market is anchored by the University of Oregon, producing a younger, more educated voter base than most mid-size Western metros. Lane County routinely posts double-digit Democratic margins in statewide races, with turnout spiking in presidential cycles.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Lane | 384K | D+22.9 | 125,775 | 77,376 | 211,285 | 14.7% |
| Lane | 360K | D+22.9 | 125,775 | 77,376 | 211,285 | 14.7% |
| Lane | 344K | D+22.9 | 125,775 | 77,376 | 211,285 | 14.7% |
| Lane | 323K | D+22.9 | 125,775 | 77,376 | 211,285 | 14.7% |
| Douglas | 112K | R+37.5 | 18,386 | 41,561 | 61,807 | 4.3% |
| Douglas | 107K | R+37.5 | 18,386 | 41,561 | 61,807 | 4.3% |
| Douglas | 103K | R+37.5 | 18,386 | 41,561 | 61,807 | 4.3% |
| Douglas | 100K | R+37.5 | 18,386 | 41,561 | 61,807 | 4.3% |
| Benton | 96K | D+39.3 | 33,909 | 14,187 | 50,232 | 3.5% |
| Benton | 87K | D+39.3 | 33,909 | 14,187 | 50,232 | 3.5% |
| Benton | 81K | D+39.3 | 33,909 | 14,187 | 50,232 | 3.5% |
| Benton | 78K | D+39.3 | 33,909 | 14,187 | 50,232 | 3.5% |
| Coos | 65K | R+19.9 | 13,731 | 20,849 | 35,735 | 2.5% |
| Coos | 63K | R+19.9 | 13,731 | 20,849 | 35,735 | 2.5% |
| Coos | 63K | R+19.9 | 13,731 | 20,849 | 35,735 | 2.5% |
| Coos | 63K | R+19.9 | 13,731 | 20,849 | 35,735 | 2.5% |
| Group | Eugene | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 84.7% | 57.4% |
▶Hispanic / Latino(17) | 6.7% | 19.3% |
Multiracial / Other | 3.9% | 4.0% |
▶Asian(6) | 2.5% | 6.0% |
▶Native American / Alaska Native(9) | 1.3% | 0.9% |
▶Black / African American(13) | 0.9% | 12.2% |
▶Middle Eastern / North African(11) | 0.5% | 0.9% |
Catholic-Evangelical edge: -23.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 11.3% | 43.9% | — | — | |
| 6.5% | 25.2% | — | — | |
| 5.5% | 21.2% | — | — | |
LDS (Mormon) | 3.0% | 11.7% | — | — |
| 2.2% | 8.5% | — | — | |
| 0.2% | 0.8% | — | — | |
Non-religiousPopulation | 74.2% | — | — | — |
Who lives in the Eugene media market? 2,431,242 residents across 16 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | D+12.5 | D+0.6 | 11.9pp |