A Sun Belt market where rapid growth meets a heavy military footprint
Fort Huachuca anchors Sierra Vista's economy and voter base, while Tucson's expanding Latino electorate and University of Arizona enrollment make this media market one of the more demographically complex in the Southwest.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Pima | 1.1M | D+15.1 | 292,450 | 214,669 | 515,287 | 21.7% |
| Pima | 1.0M | D+15.1 | 292,450 | 214,669 | 515,287 | 21.7% |
| Pima | 990K | D+15.1 | 292,450 | 214,669 | 515,287 | 21.7% |
| Pima | 844K | D+15.1 | 292,450 | 214,669 | 515,287 | 21.7% |
| Cochise | 128K | R+23.1 | 22,296 | 35,936 | 59,135 | 2.5% |
| Cochise | 128K | R+23.1 | 22,296 | 35,936 | 59,135 | 2.5% |
| Cochise | 126K | R+23.1 | 22,296 | 35,936 | 59,135 | 2.5% |
| Cochise | 118K | R+23.1 | 22,296 | 35,936 | 59,135 | 2.5% |
| Santa Cruz | 49K | D+18.6 | 11,265 | 7,699 | 19,167 | 0.8% |
| Santa Cruz | 47K | D+18.6 | 11,265 | 7,699 | 19,167 | 0.8% |
| Santa Cruz | 43K | D+18.6 | 11,265 | 7,699 | 19,167 | 0.8% |
| Santa Cruz | 38K | D+18.6 | 11,265 | 7,699 | 19,167 | 0.8% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 54.0% | 57.4% |
▶Hispanic / Latino(18) | 35.6% | 19.3% |
▶Black / African American(14) | 3.3% | 12.2% |
▶Native American / Alaska Native(7) | 2.8% | 0.9% |
▶Asian(6) | 2.4% | 6.0% |
Multiracial / Other | 1.7% | 4.0% |
▶Middle Eastern / North African(11) | 0.7% | 0.9% |
Catholic-Evangelical edge: +21.6pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.9% | 51.3% | — | — | |
| 10.3% | 25.2% | — | — | |
| 6.6% | 16.1% | — | — | |
LDS (Mormon) | 3.3% | 8.2% | — | — |
| 2.2% | 5.5% | — | — | |
| 0.7% | 1.6% | — | — | |
| 0.2% | 0.4% | — | — | |
Non-religiousPopulation | 59.2% | — | — | — |
Who lives in the Tucson (Sierra Vista) media market? 4,573,302 residents across 12 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+11.4 | D+17.4 | 6.0pp |