Chico-Redding
Inland Northern California's bellwether corridor from the valley floor to the Cascades
Stretching from Chico's college-town precincts north through Redding's Shasta County strongholds, this market spans a sharp urban-rural political gradient that consistently produces wider Republican margins than the California median.
- White75.4%
- Hispanic14.5%
- Two or more6.8%
- Other5.0%
- Asian3.2%
- Native1.9%
- Black1.2%
Constituent Counties
Similar media markets
Counties in Chico-Redding
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Butte | 224K | R+3.1 | 44,228 | 47,179 | 94,556 | 10.3% |
| Butte | 218K | R+3.1 | 44,228 | 47,179 | 94,556 | 10.3% |
| Butte | 208K | R+3.1 | 44,228 | 47,179 | 94,556 | 10.3% |
| Butte | 203K | R+3.1 | 44,228 | 47,179 | 94,556 | 10.3% |
| Shasta | 181K | R+36.5 | 27,130 | 59,539 | 88,900 | 9.7% |
| Shasta | 179K | R+36.5 | 27,130 | 59,539 | 88,900 | 9.7% |
| Shasta | 179K | R+36.5 | 27,130 | 59,539 | 88,900 | 9.7% |
| Shasta | 163K | R+36.5 | 27,130 | 59,539 | 88,900 | 9.7% |
| Tehama | 65K | R+42.0 | 7,415 | 18,503 | 26,395 | 2.9% |
| Tehama | 63K | R+42.0 | 7,415 | 18,503 | 26,395 | 2.9% |
| Tehama | 61K | R+42.0 | 7,415 | 18,503 | 26,395 | 2.9% |
| Tehama | 56K | R+42.0 | 7,415 | 18,503 | 26,395 | 2.9% |
| Glenn | 28K | R+34.9 | 3,260 | 6,904 | 10,442 | 1.1% |
| Glenn | 28K | R+34.9 | 3,260 | 6,904 | 10,442 | 1.1% |
| Glenn | 28K | R+34.9 | 3,260 | 6,904 | 10,442 | 1.1% |
| Glenn | 26K | R+34.9 | 3,260 | 6,904 | 10,442 | 1.1% |
| Trinity | 16K | R+9.5 | 2,449 | 2,979 | 5,567 | 0.6% |
| Trinity | 14K | R+9.5 | 2,449 | 2,979 | 5,567 | 0.6% |
| Trinity | 13K | R+9.5 | 2,449 | 2,979 | 5,567 | 0.6% |
| Trinity | 13K | R+9.5 | 2,449 | 2,979 | 5,567 | 0.6% |
| Modoc | 9K | R+46.7 | 1,008 | 2,884 | 4,016 | 0.4% |
| Modoc | 9K | R+46.7 | 1,008 | 2,884 | 4,016 | 0.4% |
| Modoc | 9K | R+46.7 | 1,008 | 2,884 | 4,016 | 0.4% |
| Modoc | 9K | R+46.7 | 1,008 | 2,884 | 4,016 | 0.4% |
Ask the Historian
Who Lives Here
| Group | Chico-Redding | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 75.4% | 57.4% |
▶Hispanic / Latino(18) | 14.5% | 19.3% |
Multiracial / Other | 3.8% | 4.0% |
▶Asian(6) | 3.2% | 6.0% |
▶Native American / Alaska Native(5) | 1.9% | 0.9% |
▶Black / African American(6) | 1.2% | 12.2% |
▶Middle Eastern / North African(10) | 0.4% | 0.9% |
▶Native Hawaiian / Pacific Islander(6) | 0.1% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: -13.7pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 14.2% | 42.3% | — | — | |
| 11.1% | 33.1% | — | — | |
| 6.1% | 18.3% | — | — | |
LDS (Mormon) | 4.0% | 11.9% | — | — |
| 1.6% | 4.8% | — | — | |
| 0.4% | 1.3% | — | — | |
Non-religiousPopulation | 66.4% | — | — | — |
Who lives in the Chico-Redding media market? 2,004,065 residents across 24 counties.
Demographics
22% of adults hold a bachelor's degree — 11pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Chico-Redding
Do voters in Chico-Redding split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+22.8 | R+26.9 | 4.1pp |