A West Texas anchor where cotton-belt conservatism runs deep
The Lubbock media market spans the South Plains and caprock country, where Republican margins routinely exceed 40 points and the regional economy ties voting patterns tightly to agriculture and the energy sector.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Lubbock | 319K | R+39.5 | 37,148 | 86,547 | 125,038 | 17.8% |
| Lubbock | 295K | R+39.5 | 37,148 | 86,547 | 125,038 | 17.8% |
| Lubbock | 263K | R+39.5 | 37,148 | 86,547 | 125,038 | 17.8% |
| Lubbock | 243K | R+39.5 | 37,148 | 86,547 | 125,038 | 17.8% |
| Hale | 37K | R+57.9 | 1,903 | 7,283 | 9,285 | 1.3% |
| Hale | 36K | R+57.9 | 1,903 | 7,283 | 9,285 | 1.3% |
| Hale | 35K | R+57.9 | 1,903 | 7,283 | 9,285 | 1.3% |
| Hale | 32K | R+57.9 | 1,903 | 7,283 | 9,285 | 1.3% |
| Hockley | 23K | R+66.3 | 1,323 | 6,616 | 7,988 | 1.1% |
| Hockley | 23K | R+66.3 | 1,323 | 6,616 | 7,988 | 1.1% |
| Hockley | 22K | R+66.3 | 1,323 | 6,616 | 7,988 | 1.1% |
| Gaines | 22K | R+82.6 | 538 | 5,840 | 6,416 | 0.9% |
| Hockley | 21K | R+66.3 | 1,323 | 6,616 | 7,988 | 1.1% |
| Gaines | 19K | R+82.6 | 538 | 5,840 | 6,416 | 0.9% |
| Dawson | 15K | R+61.0 | 667 | 2,810 | 3,513 | 0.5% |
| Gaines | 15K | R+82.6 | 538 | 5,840 | 6,416 | 0.9% |
| Lamb | 15K | R+64.3 | 729 | 3,398 | 4,151 | 0.6% |
| Gaines | 14K | R+82.6 | 538 | 5,840 | 6,416 | 0.9% |
| Dawson | 14K | R+61.0 | 667 | 2,810 | 3,513 | 0.5% |
| Lamb | 14K | R+64.3 | 729 | 3,398 | 4,151 | 0.6% |
| Lamb | 14K | R+64.3 | 729 | 3,398 | 4,151 | 0.6% |
| Dawson | 13K | R+61.0 | 667 | 2,810 | 3,513 | 0.5% |
| Lamb | 13K | R+64.3 | 729 | 3,398 | 4,151 | 0.6% |
| Terry | 13K | R+65.2 | 587 | 2,815 | 3,420 | 0.5% |
| Terry | 13K | R+65.2 | 587 | 2,815 | 3,420 | 0.5% |
| Terry | 12K | R+65.2 | 587 | 2,815 | 3,420 | 0.5% |
| Dawson | 12K | R+61.0 | 667 | 2,810 | 3,513 | 0.5% |
| Terry | 12K | R+65.2 | 587 | 2,815 | 3,420 | 0.5% |
| Yoakum | 8K | R+70.9 | 342 | 2,039 | 2,393 | 0.3% |
| Floyd | 8K | R+64.9 | 358 | 1,715 | 2,090 | 0.3% |
| Yoakum | 8K | R+70.9 | 342 | 2,039 | 2,393 | 0.3% |
| Yoakum | 7K | R+70.9 | 342 | 2,039 | 2,393 | 0.3% |
| Yoakum | 7K | R+70.9 | 342 | 2,039 | 2,393 | 0.3% |
| Bailey | 7K | R+61.1 | 332 | 1,395 | 1,741 | 0.2% |
| Crosby | 7K | R+51.3 | 451 | 1,416 | 1,880 | 0.3% |
| Bailey | 7K | R+61.1 | 332 | 1,395 | 1,741 | 0.2% |
| Floyd | 7K | R+64.9 | 358 | 1,715 | 2,090 | 0.3% |
| Garza | 7K | R+72.6 | 213 | 1,374 | 1,599 | 0.2% |
| Bailey | 7K | R+61.1 | 332 | 1,395 | 1,741 | 0.2% |
| Lynn | 7K | R+70.3 | 371 | 2,175 | 2,567 | 0.4% |
| Bailey | 6K | R+61.1 | 332 | 1,395 | 1,741 | 0.2% |
| Crosby | 6K | R+51.3 | 451 | 1,416 | 1,880 | 0.3% |
| Floyd | 6K | R+64.9 | 358 | 1,715 | 2,090 | 0.3% |
| Crosby | 6K | R+51.3 | 451 | 1,416 | 1,880 | 0.3% |
| Lynn | 6K | R+70.3 | 371 | 2,175 | 2,567 | 0.4% |
| Lynn | 6K | R+70.3 | 371 | 2,175 | 2,567 | 0.4% |
| Lynn | 6K | R+70.3 | 371 | 2,175 | 2,567 | 0.4% |
| Floyd | 5K | R+64.9 | 358 | 1,715 | 2,090 | 0.3% |
| Garza | 5K | R+72.6 | 213 | 1,374 | 1,599 | 0.2% |
| Crosby | 5K | R+51.3 | 451 | 1,416 | 1,880 | 0.3% |
| Garza | 5K | R+72.6 | 213 | 1,374 | 1,599 | 0.2% |
| Garza | 5K | R+72.6 | 213 | 1,374 | 1,599 | 0.2% |
| Cochran | 4K | R+65.7 | 148 | 735 | 893 | 0.1% |
| Cochran | 3K | R+65.7 | 148 | 735 | 893 | 0.1% |
| Cochran | 3K | R+65.7 | 148 | 735 | 893 | 0.1% |
| Dickens | 3K | R+70.3 | 146 | 844 | 993 | 0.1% |
| Cochran | 3K | R+65.7 | 148 | 735 | 893 | 0.1% |
| Dickens | 2K | R+70.3 | 146 | 844 | 993 | 0.1% |
| Dickens | 2K | R+70.3 | 146 | 844 | 993 | 0.1% |
| Dickens | 2K | R+70.3 | 146 | 844 | 993 | 0.1% |
| Motley | 1K | R+88.8 | 35 | 612 | 650 | 0.1% |
| Motley | 1K | R+88.8 | 35 | 612 | 650 | 0.1% |
| Motley | 1K | R+88.8 | 35 | 612 | 650 | 0.1% |
| Motley | 1K | R+88.8 | 35 | 612 | 650 | 0.1% |
| Kent | 859 | R+76.4 | 50 | 390 | 445 | 0.1% |
| Kent | 734 | R+76.4 | 50 | 390 | 445 | 0.1% |
| Borden | 729 | R+91.5 | 16 | 370 | 387 | 0.1% |
| Borden | 713 | R+91.5 | 16 | 370 | 387 | 0.1% |
| Kent | 703 | R+76.4 | 50 | 390 | 445 | 0.1% |
| Borden | 698 | R+91.5 | 16 | 370 | 387 | 0.1% |
| Kent | 667 | R+76.4 | 50 | 390 | 445 | 0.1% |
| Borden | 585 | R+91.5 | 16 | 370 | 387 | 0.1% |
| Group | Lubbock | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 52.6% | 57.4% |
▶Hispanic / Latino(18) | 38.4% | 19.3% |
▶Black / African American(13) | 6.1% | 12.2% |
▶Asian(6) | 1.3% | 6.0% |
Multiracial / Other | 0.8% | 4.0% |
▶Native American / Alaska Native(7) | 0.7% | 0.9% |
▶Middle Eastern / North African(6) | 0.2% | 0.9% |
Catholic-Evangelical edge: -31.8pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 31.2% | 55.7% | — | — | |
| 15.9% | 28.3% | — | — | |
| 5.1% | 9.2% | — | — | |
| 2.5% | 4.4% | — | — | |
| 1.3% | 2.4% | — | — | |
LDS (Mormon) | 1.1% | 1.9% | — | — |
Non-religiousPopulation | 43.9% | — | — | — |
Who lives in the Lubbock media market? 1,762,744 residents across 72 counties.
23% of adults hold a bachelor's degree — 10pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+47.3 | R+44.7 | 2.6pp |