Resort-economy hub where tourism jobs shape a competitive ballot landscape
Traverse City anchors a Grand Traverse County metro that has shifted from reliably Republican to a closely contested swing zone, driven by an influx of remote workers and college-educated migrants drawn to its recreation economy.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Grand Traverse | 96K | R+1.7 | 30,339 | 31,423 | 62,772 | 15.0% |
| Grand Traverse | 91K | R+1.7 | 30,339 | 31,423 | 62,772 | 15.0% |
| Grand Traverse | 85K | R+1.7 | 30,339 | 31,423 | 62,772 | 15.0% |
| Grand Traverse | 78K | R+1.7 | 30,339 | 31,423 | 62,772 | 15.0% |
| Leelanau | 23K | D+7.8 | 9,406 | 8,035 | 17,685 | 4.2% |
| Leelanau | 22K | D+7.8 | 9,406 | 8,035 | 17,685 | 4.2% |
| Leelanau | 22K | D+7.8 | 9,406 | 8,035 | 17,685 | 4.2% |
| Leelanau | 21K | D+7.8 | 9,406 | 8,035 | 17,685 | 4.2% |
| Benzie | 18K | R+8.7 | 5,780 | 6,895 | 12,846 | 3.1% |
| Kalkaska | 18K | R+42.9 | 3,206 | 8,149 | 11,529 | 2.7% |
| Benzie | 17K | R+8.7 | 5,780 | 6,895 | 12,846 | 3.1% |
| Benzie | 17K | R+8.7 | 5,780 | 6,895 | 12,846 | 3.1% |
| Kalkaska | 17K | R+42.9 | 3,206 | 8,149 | 11,529 | 2.7% |
| Kalkaska | 17K | R+42.9 | 3,206 | 8,149 | 11,529 | 2.7% |
| Kalkaska | 17K | R+42.9 | 3,206 | 8,149 | 11,529 | 2.7% |
| Benzie | 16K | R+8.7 | 5,780 | 6,895 | 12,846 | 3.1% |
| Group | Traverse City, MI | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 93.0% | 57.4% |
▶Hispanic / Latino(12) | 2.5% | 19.3% |
Multiracial / Other | 2.0% | 4.0% |
▶Native American / Alaska Native(3) | 1.2% | 0.9% |
▶Black / African American(7) | 0.7% | 12.2% |
▶Asian(6) | 0.5% | 6.0% |
▶Middle Eastern / North African(9) | 0.5% | 0.9% |
Catholic-Evangelical edge: -12.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 11.1% | 40.2% | — | — | |
| 8.9% | 32.4% | — | — | |
| 5.8% | 21.0% | — | — | |
| 1.5% | 5.5% | — | — | |
LDS (Mormon) | 0.7% | 2.4% | — | — |
| 0.2% | 0.7% | — | — | |
Non-religiousPopulation | 72.4% | — | — | — |
Who lives in the Traverse City, MI metro area? 575,490 residents across 16 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+5.5 | R+5.8 | 0.3pp |