A split-metro market straddling two states and two electoral maps
Kansas City's media market spans the Missouri-Kansas state line, meaning its viewers are simultaneously targeted by campaigns operating under entirely different competitive environments — a rare dual-state dynamic that complicates ad-buy strategy.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Jackson | 720K | D+19.5 | 187,026 | 125,610 | 315,614 | 6.2% |
| Jackson | 690K | D+19.5 | 187,026 | 125,610 | 315,614 | 6.2% |
| Jackson | 684K | D+19.5 | 187,026 | 125,610 | 315,614 | 6.2% |
| Jackson | 655K | D+19.5 | 187,026 | 125,610 | 315,614 | 6.2% |
| Johnson | 621K | D+8.5 | 183,451 | 154,247 | 343,780 | 6.8% |
| Johnson | 572K | D+8.5 | 183,451 | 154,247 | 343,780 | 6.8% |
| Johnson | 525K | D+8.5 | 183,451 | 154,247 | 343,780 | 6.8% |
| Johnson | 451K | D+8.5 | 183,451 | 154,247 | 343,780 | 6.8% |
| Clay | 258K | R+5.6 | 60,345 | 67,688 | 130,160 | 2.6% |
| Clay | 233K | R+5.6 | 60,345 | 67,688 | 130,160 | 2.6% |
| Clay | 218K | R+5.6 | 60,345 | 67,688 | 130,160 | 2.6% |
| Clay | 184K | R+5.6 | 60,345 | 67,688 | 130,160 | 2.6% |
| Wyandotte | 168K | D+23.9 | 30,938 | 18,867 | 50,602 | 1.0% |
| Wyandotte | 162K | D+23.9 | 30,938 | 18,867 | 50,602 | 1.0% |
| Wyandotte | 158K | D+23.9 | 30,938 | 18,867 | 50,602 | 1.0% |
| Wyandotte | 154K | D+23.9 | 30,938 | 18,867 | 50,602 | 1.0% |
| Douglas | 120K | D+38.0 | 39,582 | 17,523 | 58,041 | 1.1% |
| Douglas | 116K | D+38.0 | 39,582 | 17,523 | 58,041 | 1.1% |
| Douglas | 114K | D+38.0 | 39,582 | 17,523 | 58,041 | 1.1% |
| Cass | 111K | R+32.1 | 19,753 | 38,792 | 59,349 | 1.2% |
| Platte | 110K | R+3.1 | 27,566 | 29,381 | 57,817 | 1.1% |
| Cass | 101K | R+32.1 | 19,753 | 38,792 | 59,349 | 1.2% |
| Douglas | 100K | D+38.0 | 39,582 | 17,523 | 58,041 | 1.1% |
| Cass | 97K | R+32.1 | 19,753 | 38,792 | 59,349 | 1.2% |
| Platte | 95K | R+3.1 | 27,566 | 29,381 | 57,817 | 1.1% |
| Platte | 87K | R+3.1 | 27,566 | 29,381 | 57,817 | 1.1% |
| Leavenworth | 83K | R+22.8 | 13,732 | 22,055 | 36,547 | 0.7% |
| Cass | 82K | R+32.1 | 19,753 | 38,792 | 59,349 | 1.2% |
| Leavenworth | 79K | R+22.8 | 13,732 | 22,055 | 36,547 | 0.7% |
| Platte | 74K | R+3.1 | 27,566 | 29,381 | 57,817 | 1.1% |
| Leavenworth | 74K | R+22.8 | 13,732 | 22,055 | 36,547 | 0.7% |
| Leavenworth | 69K | R+22.8 | 13,732 | 22,055 | 36,547 | 0.7% |
| Johnson | 55K | R+39.6 | 6,960 | 16,298 | 23,602 | 0.5% |
| Johnson | 54K | R+39.6 | 6,960 | 16,298 | 23,602 | 0.5% |
| Johnson | 52K | R+39.6 | 6,960 | 16,298 | 23,602 | 0.5% |
| Johnson | 48K | R+39.6 | 6,960 | 16,298 | 23,602 | 0.5% |
| Pettis | 43K | R+48.7 | 4,703 | 13,907 | 18,882 | 0.4% |
| Pettis | 42K | R+48.7 | 4,703 | 13,907 | 18,882 | 0.4% |
| Pettis | 41K | R+48.7 | 4,703 | 13,907 | 18,882 | 0.4% |
| Pettis | 39K | R+48.7 | 4,703 | 13,907 | 18,882 | 0.4% |
| Miami | 35K | R+39.5 | 5,472 | 12,854 | 18,685 | 0.4% |
| Lafayette | 33K | R+48.9 | 4,294 | 12,720 | 17,248 | 0.3% |
| Lafayette | 33K | R+48.9 | 4,294 | 12,720 | 17,248 | 0.3% |
| Lafayette | 33K | R+48.9 | 4,294 | 12,720 | 17,248 | 0.3% |
| Miami | 33K | R+39.5 | 5,472 | 12,854 | 18,685 | 0.4% |
| Lafayette | 33K | R+48.9 | 4,294 | 12,720 | 17,248 | 0.3% |
| Miami | 31K | R+39.5 | 5,472 | 12,854 | 18,685 | 0.4% |
| Miami | 28K | R+39.5 | 5,472 | 12,854 | 18,685 | 0.4% |
| Franklin | 26K | R+40.1 | 3,676 | 8,773 | 12,708 | 0.3% |
| Franklin | 26K | R+40.1 | 3,676 | 8,773 | 12,708 | 0.3% |
| Franklin | 26K | R+40.1 | 3,676 | 8,773 | 12,708 | 0.3% |
| Franklin | 25K | R+40.1 | 3,676 | 8,773 | 12,708 | 0.3% |
| Saline | 24K | R+40.4 | 2,726 | 6,498 | 9,330 | 0.2% |
| Ray | 24K | R+48.7 | 2,927 | 8,602 | 11,662 | 0.2% |
| Ray | 23K | R+48.7 | 2,927 | 8,602 | 11,662 | 0.2% |
| Saline | 23K | R+40.4 | 2,726 | 6,498 | 9,330 | 0.2% |
| Saline | 23K | R+40.4 | 2,726 | 6,498 | 9,330 | 0.2% |
| Ray | 23K | R+48.7 | 2,927 | 8,602 | 11,662 | 0.2% |
| Nodaway | 23K | R+43.7 | 2,674 | 6,909 | 9,689 | 0.2% |
| Ray | 23K | R+48.7 | 2,927 | 8,602 | 11,662 | 0.2% |
| Saline | 23K | R+40.4 | 2,726 | 6,498 | 9,330 | 0.2% |
| Henry | 22K | R+52.6 | 2,535 | 8,286 | 10,932 | 0.2% |
| Henry | 22K | R+52.6 | 2,535 | 8,286 | 10,932 | 0.2% |
| Nodaway | 22K | R+43.7 | 2,674 | 6,909 | 9,689 | 0.2% |
| Henry | 22K | R+52.6 | 2,535 | 8,286 | 10,932 | 0.2% |
| Henry | 22K | R+52.6 | 2,535 | 8,286 | 10,932 | 0.2% |
| Nodaway | 22K | R+43.7 | 2,674 | 6,909 | 9,689 | 0.2% |
| Clinton | 21K | R+47.9 | 2,855 | 8,235 | 11,230 | 0.2% |
| Clinton | 21K | R+47.9 | 2,855 | 8,235 | 11,230 | 0.2% |
| Nodaway | 21K | R+43.7 | 2,674 | 6,909 | 9,689 | 0.2% |
| Clinton | 20K | R+47.9 | 2,855 | 8,235 | 11,230 | 0.2% |
| Clinton | 19K | R+47.9 | 2,855 | 8,235 | 11,230 | 0.2% |
| Bates | 17K | R+61.6 | 1,563 | 6,702 | 8,344 | 0.2% |
| Atchison | 17K | R+37.4 | 2,201 | 4,911 | 7,255 | 0.1% |
| Bates | 17K | R+61.6 | 1,563 | 6,702 | 8,344 | 0.2% |
| Atchison | 17K | R+37.4 | 2,201 | 4,911 | 7,255 | 0.1% |
| Bates | 17K | R+61.6 | 1,563 | 6,702 | 8,344 | 0.2% |
| Atchison | 16K | R+37.4 | 2,201 | 4,911 | 7,255 | 0.1% |
| Atchison | 16K | R+37.4 | 2,201 | 4,911 | 7,255 | 0.1% |
| Bates | 16K | R+61.6 | 1,563 | 6,702 | 8,344 | 0.2% |
| Livingston | 15K | R+57.8 | 1,422 | 5,395 | 6,873 | 0.1% |
| Livingston | 15K | R+57.8 | 1,422 | 5,395 | 6,873 | 0.1% |
| Livingston | 14K | R+57.8 | 1,422 | 5,395 | 6,873 | 0.1% |
| Livingston | 14K | R+57.8 | 1,422 | 5,395 | 6,873 | 0.1% |
| Linn | 14K | R+57.2 | 1,183 | 4,437 | 5,687 | 0.1% |
| Linn | 13K | R+57.2 | 1,183 | 4,437 | 5,687 | 0.1% |
| Linn | 12K | R+57.2 | 1,183 | 4,437 | 5,687 | 0.1% |
| Linn | 12K | R+57.2 | 1,183 | 4,437 | 5,687 | 0.1% |
| Grundy | 10K | R+63.5 | 784 | 3,582 | 4,404 | 0.1% |
| Carroll | 10K | R+64.5 | 789 | 3,708 | 4,528 | 0.1% |
| Grundy | 10K | R+63.5 | 784 | 3,582 | 4,404 | 0.1% |
| Grundy | 10K | R+63.5 | 784 | 3,582 | 4,404 | 0.1% |
| Carroll | 10K | R+64.5 | 789 | 3,708 | 4,528 | 0.1% |
| Grundy | 10K | R+63.5 | 784 | 3,582 | 4,404 | 0.1% |
| Linn | 10K | R+64.6 | 854 | 4,093 | 5,016 | 0.1% |
| Linn | 10K | R+64.6 | 854 | 4,093 | 5,016 | 0.1% |
| Linn | 10K | R+64.6 | 854 | 4,093 | 5,016 | 0.1% |
| Linn | 10K | R+64.6 | 854 | 4,093 | 5,016 | 0.1% |
| Caldwell | 9K | R+61.3 | 888 | 3,771 | 4,703 | 0.1% |
| Caldwell | 9K | R+61.3 | 888 | 3,771 | 4,703 | 0.1% |
| Carroll | 9K | R+64.5 | 789 | 3,708 | 4,528 | 0.1% |
| Caldwell | 9K | R+61.3 | 888 | 3,771 | 4,703 | 0.1% |
| Caldwell | 9K | R+61.3 | 888 | 3,771 | 4,703 | 0.1% |
| Harrison | 9K | R+71.8 | 534 | 3,293 | 3,845 | 0.1% |
| Harrison | 9K | R+71.8 | 534 | 3,293 | 3,845 | 0.1% |
| Harrison | 9K | R+71.8 | 534 | 3,293 | 3,845 | 0.1% |
| Daviess | 8K | R+63.3 | 701 | 3,185 | 3,925 | 0.1% |
| Carroll | 8K | R+64.5 | 789 | 3,708 | 4,528 | 0.1% |
| Daviess | 8K | R+63.3 | 701 | 3,185 | 3,925 | 0.1% |
| Harrison | 8K | R+71.8 | 534 | 3,293 | 3,845 | 0.1% |
| Anderson | 8K | R+59.8 | 732 | 2,998 | 3,791 | 0.1% |
| Daviess | 8K | R+63.3 | 701 | 3,185 | 3,925 | 0.1% |
| Daviess | 8K | R+63.3 | 701 | 3,185 | 3,925 | 0.1% |
| Anderson | 8K | R+59.8 | 732 | 2,998 | 3,791 | 0.1% |
| Anderson | 8K | R+59.8 | 732 | 2,998 | 3,791 | 0.1% |
| Anderson | 8K | R+59.8 | 732 | 2,998 | 3,791 | 0.1% |
| Gentry | 7K | R+61.8 | 616 | 2,651 | 3,292 | 0.1% |
| Gentry | 7K | R+61.8 | 616 | 2,651 | 3,292 | 0.1% |
| Gentry | 6K | R+61.8 | 616 | 2,651 | 3,292 | 0.1% |
| Gentry | 6K | R+61.8 | 616 | 2,651 | 3,292 | 0.1% |
| Holt | 5K | R+69.1 | 357 | 1,982 | 2,352 | 0.0% |
| Holt | 5K | R+69.1 | 357 | 1,982 | 2,352 | 0.0% |
| Holt | 5K | R+69.1 | 357 | 1,982 | 2,352 | 0.0% |
| Holt | 4K | R+69.1 | 357 | 1,982 | 2,352 | 0.0% |
| Mercer | 4K | R+73.1 | 235 | 1,545 | 1,792 | 0.0% |
| Mercer | 4K | R+73.1 | 235 | 1,545 | 1,792 | 0.0% |
| Mercer | 3K | R+73.1 | 235 | 1,545 | 1,792 | 0.0% |
| Mercer | 3K | R+73.1 | 235 | 1,545 | 1,792 | 0.0% |
| Worth | 2K | R+64.6 | 190 | 904 | 1,105 | 0.0% |
| Worth | 2K | R+64.6 | 190 | 904 | 1,105 | 0.0% |
| Worth | 2K | R+64.6 | 190 | 904 | 1,105 | 0.0% |
| Worth | 2K | R+64.6 | 190 | 904 | 1,105 | 0.0% |
| Group | Kansas City | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 76.5% | 57.4% |
▶Black / African American(14) | 10.6% | 12.2% |
▶Hispanic / Latino(19) | 7.4% | 19.3% |
Multiracial / Other | 2.7% | 4.0% |
▶Asian(6) | 2.2% | 6.0% |
▶Native American / Alaska Native(4) | 0.5% | 0.9% |
▶Middle Eastern / North African(10) | 0.5% | 0.9% |
Catholic-Evangelical edge: -24.6pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.7% | 44.0% | — | — | |
| 10.7% | 23.9% | — | — | |
| 7.3% | 16.4% | — | — | |
| 3.8% | 8.6% | — | — | |
| 3.1% | 6.9% | — | — | |
LDS (Mormon) | 1.6% | 3.6% | — | — |
| 0.1% | 0.2% | — | — | |
Non-religiousPopulation | 55.3% | — | — | — |
Who lives in the Kansas City media market? 9,704,346 residents across 132 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+1.3 | R+7.7 | 6.4pp |
| Senate vs Governor | R+1.9 | R+7.7 | 5.8pp |
| President vs Senate | R+1.3 | R+1.9 | 0.6pp |