Anchor market for a competitive suburban collar that decides statewide margins
The Indianapolis DMA stretches well beyond Marion County into fast-growing exurban counties where college-educated suburbanites have shifted voting patterns measurably over the past three cycles, making it a reliable bellwether for statewide races.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Marion | 976K | D+27.6 | 221,719 | 124,327 | 352,540 | 6.6% |
| Marion | 932K | D+27.6 | 221,719 | 124,327 | 352,540 | 6.6% |
| Marion | 879K | D+27.6 | 221,719 | 124,327 | 352,540 | 6.6% |
| Marion | 860K | D+27.6 | 221,719 | 124,327 | 352,540 | 6.6% |
| Hamilton | 365K | R+6.1 | 90,394 | 102,318 | 196,727 | 3.7% |
| Hamilton | 303K | R+6.1 | 90,394 | 102,318 | 196,727 | 3.7% |
| Hamilton | 261K | R+6.1 | 90,394 | 102,318 | 196,727 | 3.7% |
| Hendricks | 183K | R+21.5 | 31,917 | 49,783 | 83,189 | 1.6% |
| Hamilton | 183K | R+6.1 | 90,394 | 102,318 | 196,727 | 3.7% |
| Johnson | 166K | R+34.3 | 24,880 | 51,588 | 77,832 | 1.5% |
| Hendricks | 156K | R+21.5 | 31,917 | 49,783 | 83,189 | 1.6% |
| Johnson | 148K | R+34.3 | 24,880 | 51,588 | 77,832 | 1.5% |
| Monroe | 143K | D+27.4 | 37,213 | 21,004 | 59,256 | 1.1% |
| Monroe | 141K | D+27.4 | 37,213 | 21,004 | 59,256 | 1.1% |
| Johnson | 136K | R+34.3 | 24,880 | 51,588 | 77,832 | 1.5% |
| Hendricks | 134K | R+21.5 | 31,917 | 49,783 | 83,189 | 1.6% |
| Madison | 133K | R+26.9 | 19,824 | 34,837 | 55,730 | 1.1% |
| Madison | 132K | R+26.9 | 19,824 | 34,837 | 55,730 | 1.1% |
| Madison | 131K | R+26.9 | 19,824 | 34,837 | 55,730 | 1.1% |
| Madison | 130K | R+26.9 | 19,824 | 34,837 | 55,730 | 1.1% |
| Monroe | 128K | D+27.4 | 37,213 | 21,004 | 59,256 | 1.1% |
| Monroe | 121K | D+27.4 | 37,213 | 21,004 | 59,256 | 1.1% |
| Delaware | 119K | R+15.8 | 18,848 | 26,067 | 45,784 | 0.9% |
| Delaware | 116K | R+15.8 | 18,848 | 26,067 | 45,784 | 0.9% |
| Delaware | 116K | R+15.8 | 18,848 | 26,067 | 45,784 | 0.9% |
| Johnson | 115K | R+34.3 | 24,880 | 51,588 | 77,832 | 1.5% |
| Delaware | 112K | R+15.8 | 18,848 | 26,067 | 45,784 | 0.9% |
| Hendricks | 104K | R+21.5 | 31,917 | 49,783 | 83,189 | 1.6% |
| Howard | 85K | R+35.3 | 12,197 | 25,871 | 38,784 | 0.7% |
| Hancock | 84K | R+33.7 | 14,312 | 29,288 | 44,450 | 0.8% |
| Howard | 84K | R+35.3 | 12,197 | 25,871 | 38,784 | 0.7% |
| Howard | 84K | R+35.3 | 12,197 | 25,871 | 38,784 | 0.7% |
| Bartholomew | 84K | R+27.3 | 12,525 | 22,220 | 35,488 | 0.7% |
| Howard | 83K | R+35.3 | 12,197 | 25,871 | 38,784 | 0.7% |
| Bartholomew | 80K | R+27.3 | 12,525 | 22,220 | 35,488 | 0.7% |
| Boone | 75K | R+16.0 | 16,426 | 22,840 | 40,109 | 0.8% |
| Bartholomew | 75K | R+27.3 | 12,525 | 22,220 | 35,488 | 0.7% |
| Grant | 73K | R+41.7 | 7,083 | 17,580 | 25,156 | 0.5% |
| Morgan | 73K | R+54.3 | 7,765 | 26,965 | 35,352 | 0.7% |
| Hancock | 72K | R+33.7 | 14,312 | 29,288 | 44,450 | 0.8% |
| Bartholomew | 71K | R+27.3 | 12,525 | 22,220 | 35,488 | 0.7% |
| Morgan | 70K | R+54.3 | 7,765 | 26,965 | 35,352 | 0.7% |
| Morgan | 70K | R+54.3 | 7,765 | 26,965 | 35,352 | 0.7% |
| Grant | 69K | R+41.7 | 7,083 | 17,580 | 25,156 | 0.5% |
| Grant | 68K | R+41.7 | 7,083 | 17,580 | 25,156 | 0.5% |
| Morgan | 67K | R+54.3 | 7,765 | 26,965 | 35,352 | 0.7% |
| Grant | 66K | R+41.7 | 7,083 | 17,580 | 25,156 | 0.5% |
| Hancock | 66K | R+33.7 | 14,312 | 29,288 | 44,450 | 0.8% |
| Boone | 62K | R+16.0 | 16,426 | 22,840 | 40,109 | 0.8% |
| Hancock | 55K | R+33.7 | 14,312 | 29,288 | 44,450 | 0.8% |
| Boone | 54K | R+16.0 | 16,426 | 22,840 | 40,109 | 0.8% |
| Henry | 49K | R+47.7 | 5,208 | 15,033 | 20,604 | 0.4% |
| Henry | 49K | R+47.7 | 5,208 | 15,033 | 20,604 | 0.4% |
| Henry | 49K | R+47.7 | 5,208 | 15,033 | 20,604 | 0.4% |
| Henry | 47K | R+47.7 | 5,208 | 15,033 | 20,604 | 0.4% |
| Boone | 46K | R+16.0 | 16,426 | 22,840 | 40,109 | 0.8% |
| Lawrence | 46K | R+51.0 | 5,010 | 15,830 | 21,220 | 0.4% |
| Lawrence | 46K | R+51.0 | 5,010 | 15,830 | 21,220 | 0.4% |
| Lawrence | 46K | R+51.0 | 5,010 | 15,830 | 21,220 | 0.4% |
| Shelby | 45K | R+48.0 | 4,955 | 14,438 | 19,754 | 0.4% |
| Lawrence | 45K | R+51.0 | 5,010 | 15,830 | 21,220 | 0.4% |
| Shelby | 44K | R+48.0 | 4,955 | 14,438 | 19,754 | 0.4% |
| Shelby | 44K | R+48.0 | 4,955 | 14,438 | 19,754 | 0.4% |
| Shelby | 43K | R+48.0 | 4,955 | 14,438 | 19,754 | 0.4% |
| Cass | 41K | R+46.2 | 3,722 | 10,285 | 14,213 | 0.3% |
| Cass | 39K | R+46.2 | 3,722 | 10,285 | 14,213 | 0.3% |
| Cass | 38K | R+46.2 | 3,722 | 10,285 | 14,213 | 0.3% |
| Montgomery | 38K | R+48.2 | 4,134 | 12,122 | 16,581 | 0.3% |
| Montgomery | 38K | R+48.2 | 4,134 | 12,122 | 16,581 | 0.3% |
| Montgomery | 38K | R+48.2 | 4,134 | 12,122 | 16,581 | 0.3% |
| Cass | 38K | R+46.2 | 3,722 | 10,285 | 14,213 | 0.3% |
| Montgomery | 38K | R+48.2 | 4,134 | 12,122 | 16,581 | 0.3% |
| Putnam | 38K | R+52.0 | 3,871 | 12,566 | 16,734 | 0.3% |
| Putnam | 37K | R+52.0 | 3,871 | 12,566 | 16,734 | 0.3% |
| Putnam | 37K | R+52.0 | 3,871 | 12,566 | 16,734 | 0.3% |
| Miami | 37K | R+54.5 | 3,046 | 10,670 | 13,977 | 0.3% |
| Miami | 36K | R+54.5 | 3,046 | 10,670 | 13,977 | 0.3% |
| Miami | 36K | R+54.5 | 3,046 | 10,670 | 13,977 | 0.3% |
| Putnam | 36K | R+52.0 | 3,871 | 12,566 | 16,734 | 0.3% |
| Miami | 36K | R+54.5 | 3,046 | 10,670 | 13,977 | 0.3% |
| Clinton | 34K | R+48.0 | 3,135 | 9,108 | 12,450 | 0.2% |
| Clinton | 34K | R+48.0 | 3,135 | 9,108 | 12,450 | 0.2% |
| Clinton | 33K | R+48.0 | 3,135 | 9,108 | 12,450 | 0.2% |
| Clinton | 33K | R+48.0 | 3,135 | 9,108 | 12,450 | 0.2% |
| Randolph | 27K | R+53.6 | 2,349 | 8,008 | 10,553 | 0.2% |
| Decatur | 26K | R+58.5 | 2,406 | 9,491 | 12,111 | 0.2% |
| Decatur | 26K | R+58.5 | 2,406 | 9,491 | 12,111 | 0.2% |
| Randolph | 26K | R+53.6 | 2,349 | 8,008 | 10,553 | 0.2% |
| Fayette | 26K | R+56.3 | 2,084 | 7,625 | 9,838 | 0.2% |
| Randolph | 25K | R+53.6 | 2,349 | 8,008 | 10,553 | 0.2% |
| White | 25K | R+45.0 | 2,945 | 7,969 | 11,163 | 0.2% |
| Decatur | 25K | R+58.5 | 2,406 | 9,491 | 12,111 | 0.2% |
| White | 25K | R+45.0 | 2,945 | 7,969 | 11,163 | 0.2% |
| Decatur | 25K | R+58.5 | 2,406 | 9,491 | 12,111 | 0.2% |
| Randolph | 24K | R+53.6 | 2,349 | 8,008 | 10,553 | 0.2% |
| Fayette | 24K | R+56.3 | 2,084 | 7,625 | 9,838 | 0.2% |
| White | 24K | R+45.0 | 2,945 | 7,969 | 11,163 | 0.2% |
| White | 24K | R+45.0 | 2,945 | 7,969 | 11,163 | 0.2% |
| Fayette | 24K | R+56.3 | 2,084 | 7,625 | 9,838 | 0.2% |
| Fayette | 23K | R+56.3 | 2,084 | 7,625 | 9,838 | 0.2% |
| Owen | 22K | R+50.7 | 2,354 | 7,360 | 9,876 | 0.2% |
| Owen | 22K | R+50.7 | 2,354 | 7,360 | 9,876 | 0.2% |
| Owen | 22K | R+50.7 | 2,354 | 7,360 | 9,876 | 0.2% |
| Owen | 21K | R+50.7 | 2,354 | 7,360 | 9,876 | 0.2% |
| Carroll | 21K | R+52.1 | 2,120 | 6,902 | 9,184 | 0.2% |
| Carroll | 20K | R+52.1 | 2,120 | 6,902 | 9,184 | 0.2% |
| Carroll | 20K | R+52.1 | 2,120 | 6,902 | 9,184 | 0.2% |
| Carroll | 20K | R+52.1 | 2,120 | 6,902 | 9,184 | 0.2% |
| Rush | 18K | R+54.0 | 1,675 | 5,812 | 7,656 | 0.1% |
| Fountain | 18K | R+60.0 | 1,526 | 6,311 | 7,982 | 0.2% |
| Rush | 17K | R+54.0 | 1,675 | 5,812 | 7,656 | 0.1% |
| Fountain | 17K | R+60.0 | 1,526 | 6,311 | 7,982 | 0.2% |
| Rush | 17K | R+54.0 | 1,675 | 5,812 | 7,656 | 0.1% |
| Fountain | 17K | R+60.0 | 1,526 | 6,311 | 7,982 | 0.2% |
| Rush | 17K | R+54.0 | 1,675 | 5,812 | 7,656 | 0.1% |
| Fountain | 17K | R+60.0 | 1,526 | 6,311 | 7,982 | 0.2% |
| Tipton | 17K | R+50.8 | 1,893 | 5,946 | 7,976 | 0.2% |
| Tipton | 16K | R+50.8 | 1,893 | 5,946 | 7,976 | 0.2% |
| Brown | 16K | R+32.6 | 2,832 | 5,647 | 8,627 | 0.2% |
| Tipton | 15K | R+50.8 | 1,893 | 5,946 | 7,976 | 0.2% |
| Tipton | 15K | R+50.8 | 1,893 | 5,946 | 7,976 | 0.2% |
| Brown | 15K | R+32.6 | 2,832 | 5,647 | 8,627 | 0.2% |
| Brown | 15K | R+32.6 | 2,832 | 5,647 | 8,627 | 0.2% |
| Brown | 15K | R+32.6 | 2,832 | 5,647 | 8,627 | 0.2% |
| Blackford | 14K | R+50.3 | 1,227 | 3,811 | 5,136 | 0.1% |
| Blackford | 13K | R+50.3 | 1,227 | 3,811 | 5,136 | 0.1% |
| Blackford | 12K | R+50.3 | 1,227 | 3,811 | 5,136 | 0.1% |
| Blackford | 12K | R+50.3 | 1,227 | 3,811 | 5,136 | 0.1% |
| Group | Indianapolis | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 79.5% | 57.4% |
▶Black / African American(14) | 10.6% | 12.2% |
▶Hispanic / Latino(18) | 5.1% | 19.3% |
Multiracial / Other | 2.2% | 4.0% |
▶Asian(6) | 2.2% | 6.0% |
▶Middle Eastern / North African(10) | 0.4% | 0.9% |
▶Native American / Alaska Native(3) | 0.3% | 0.9% |
Catholic-Evangelical edge: -24.6pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 17.6% | 43.5% | — | — | |
| 9.5% | 23.4% | — | — | |
| 7.3% | 18.0% | — | — | |
| 3.2% | 7.9% | — | — | |
| 2.7% | 6.5% | — | — | |
LDS (Mormon) | 0.7% | 1.8% | — | — |
| 0.2% | 0.6% | — | — | |
Non-religiousPopulation | 59.5% | — | — | — |
Who lives in the Indianapolis media market? 11,307,020 residents across 128 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+13.6 | R+6.3 | 7.3pp |
| President vs Governor | R+11.9 | R+6.3 | 5.6pp |
| President vs Senate | R+11.9 | R+13.6 | 1.7pp |