River towns and farm country spanning two state lines
This mid-Missouri and southeast-Iowa media market ties together small industrial cities like Ottumwa and Kirksville across a rural landscape where ag-economy pressures and population decline have steadily shifted the electorate toward wide Republican margins over the past two decades.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Wapello | 36K | R+31.4 | 4,896 | 9,479 | 14,583 | 6.4% |
| Wapello | 35K | R+31.4 | 4,896 | 9,479 | 14,583 | 6.4% |
| Wapello | 35K | R+31.4 | 4,896 | 9,479 | 14,583 | 6.4% |
| Wapello | 35K | R+31.4 | 4,896 | 9,479 | 14,583 | 6.4% |
| Adair | 26K | R+33.6 | 3,334 | 6,771 | 10,239 | 4.5% |
| Adair | 25K | R+33.6 | 3,334 | 6,771 | 10,239 | 4.5% |
| Adair | 25K | R+33.6 | 3,334 | 6,771 | 10,239 | 4.5% |
| Adair | 25K | R+33.6 | 3,334 | 6,771 | 10,239 | 4.5% |
| Jefferson | 18K | R+6.8 | 3,788 | 4,353 | 8,346 | 3.6% |
| Jefferson | 16K | R+6.8 | 3,788 | 4,353 | 8,346 | 3.6% |
| Macon | 16K | R+61.5 | 1,481 | 6,300 | 7,839 | 3.4% |
| Jefferson | 16K | R+6.8 | 3,788 | 4,353 | 8,346 | 3.6% |
| Jefferson | 15K | R+6.8 | 3,788 | 4,353 | 8,346 | 3.6% |
| Macon | 15K | R+61.5 | 1,481 | 6,300 | 7,839 | 3.4% |
| Macon | 15K | R+61.5 | 1,481 | 6,300 | 7,839 | 3.4% |
| Macon | 15K | R+61.5 | 1,481 | 6,300 | 7,839 | 3.4% |
| Davis | 9K | R+54.4 | 878 | 3,027 | 3,954 | 1.7% |
| Davis | 9K | R+54.4 | 878 | 3,027 | 3,954 | 1.7% |
| Davis | 9K | R+54.4 | 878 | 3,027 | 3,954 | 1.7% |
| Davis | 9K | R+54.4 | 878 | 3,027 | 3,954 | 1.7% |
| Van Buren | 8K | R+55.4 | 778 | 2,785 | 3,625 | 1.6% |
| Van Buren | 8K | R+55.4 | 778 | 2,785 | 3,625 | 1.6% |
| Van Buren | 7K | R+55.4 | 778 | 2,785 | 3,625 | 1.6% |
| Van Buren | 7K | R+55.4 | 778 | 2,785 | 3,625 | 1.6% |
| Sullivan | 7K | R+66.1 | 408 | 2,035 | 2,463 | 1.1% |
| Sullivan | 7K | R+66.1 | 408 | 2,035 | 2,463 | 1.1% |
| Sullivan | 6K | R+66.1 | 408 | 2,035 | 2,463 | 1.1% |
| Sullivan | 6K | R+66.1 | 408 | 2,035 | 2,463 | 1.1% |
| Putnam | 5K | R+70.3 | 347 | 2,021 | 2,380 | 1.0% |
| Scotland | 5K | R+61.5 | 358 | 1,537 | 1,918 | 0.8% |
| Putnam | 5K | R+70.3 | 347 | 2,021 | 2,380 | 1.0% |
| Scotland | 5K | R+61.5 | 358 | 1,537 | 1,918 | 0.8% |
| Putnam | 5K | R+70.3 | 347 | 2,021 | 2,380 | 1.0% |
| Scotland | 5K | R+61.5 | 358 | 1,537 | 1,918 | 0.8% |
| Scotland | 5K | R+61.5 | 358 | 1,537 | 1,918 | 0.8% |
| Putnam | 5K | R+70.3 | 347 | 2,021 | 2,380 | 1.0% |
| Schuyler | 4K | R+64.5 | 334 | 1,588 | 1,945 | 0.8% |
| Schuyler | 4K | R+64.5 | 334 | 1,588 | 1,945 | 0.8% |
| Schuyler | 4K | R+64.5 | 334 | 1,588 | 1,945 | 0.8% |
| Schuyler | 4K | R+64.5 | 334 | 1,588 | 1,945 | 0.8% |
| Group | Ottumwa-Kirksville | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 90.7% | 57.4% |
▶Hispanic / Latino(15) | 4.2% | 19.3% |
Multiracial / Other | 1.7% | 4.0% |
▶Black / African American(8) | 1.7% | 12.2% |
▶Asian(6) | 1.3% | 6.0% |
▶Middle Eastern / North African(5) | 0.3% | 0.9% |
▶Native American / Alaska Native(2) | 0.3% | 0.9% |
▶Native Hawaiian / Pacific Islander(2) | 0.2% | 0.2% |
Catholic-Evangelical edge: -54.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 25.8% | 62.2% | — | — | |
| 7.8% | 18.8% | — | — | |
| 5.2% | 12.4% | — | — | |
| 2.3% | 5.6% | — | — | |
LDS (Mormon) | 1.4% | 3.3% | — | — |
| 0.4% | 1.0% | — | — | |
Non-religiousPopulation | 58.5% | — | — | — |
Who lives in the Ottumwa-Kirksville media market? 516,740 residents across 40 counties.
21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+40.7 | R+56.6 | 15.9pp |
| President vs Senate | R+40.7 | R+50.3 | 9.6pp |
| Senate vs Governor | R+50.3 | R+56.6 | 6.3pp |