A rare swing media market straddling two states and one Electoral College oddity
Omaha's DMA spans eastern Nebraska and western Iowa, two states with divergent partisan leans, while Nebraska's 2nd Congressional District—which awards its own Electoral College vote—has split from the statewide result in recent cycles.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Douglas | 591K | D+10.2 | 148,733 | 120,919 | 273,403 | 11.8% |
| Douglas | 543K | D+10.2 | 148,733 | 120,919 | 273,403 | 11.8% |
| Douglas | 498K | D+10.2 | 148,733 | 120,919 | 273,403 | 11.8% |
| Douglas | 464K | D+10.2 | 148,733 | 120,919 | 273,403 | 11.8% |
| Sarpy | 197K | R+11.7 | 43,825 | 55,567 | 100,735 | 4.4% |
| Sarpy | 172K | R+11.7 | 43,825 | 55,567 | 100,735 | 4.4% |
| Sarpy | 146K | R+11.7 | 43,825 | 55,567 | 100,735 | 4.4% |
| Sarpy | 123K | R+11.7 | 43,825 | 55,567 | 100,735 | 4.4% |
| Pottawattamie | 93K | R+19.9 | 17,468 | 26,335 | 44,559 | 1.9% |
| Pottawattamie | 93K | R+19.9 | 17,468 | 26,335 | 44,559 | 1.9% |
| Pottawattamie | 90K | R+19.9 | 17,468 | 26,335 | 44,559 | 1.9% |
| Pottawattamie | 88K | R+19.9 | 17,468 | 26,335 | 44,559 | 1.9% |
| Dodge | 37K | R+32.6 | 5,434 | 10,795 | 16,443 | 0.7% |
| Dodge | 37K | R+32.6 | 5,434 | 10,795 | 16,443 | 0.7% |
| Dodge | 36K | R+32.6 | 5,434 | 10,795 | 16,443 | 0.7% |
| Dodge | 36K | R+32.6 | 5,434 | 10,795 | 16,443 | 0.7% |
| Platte | 35K | R+58.3 | 3,191 | 12,326 | 15,658 | 0.7% |
| Platte | 33K | R+58.3 | 3,191 | 12,326 | 15,658 | 0.7% |
| Platte | 32K | R+58.3 | 3,191 | 12,326 | 15,658 | 0.7% |
| Platte | 32K | R+58.3 | 3,191 | 12,326 | 15,658 | 0.7% |
| Cass | 27K | R+37.2 | 4,824 | 10,685 | 15,755 | 0.7% |
| Cass | 25K | R+37.2 | 4,824 | 10,685 | 15,755 | 0.7% |
| Cass | 25K | R+37.2 | 4,824 | 10,685 | 15,755 | 0.7% |
| Cass | 24K | R+37.2 | 4,824 | 10,685 | 15,755 | 0.7% |
| Saunders | 23K | R+46.4 | 3,558 | 9,854 | 13,565 | 0.6% |
| Washington | 21K | R+42.4 | 3,538 | 8,855 | 12,545 | 0.5% |
| Saunders | 21K | R+46.4 | 3,558 | 9,854 | 13,565 | 0.6% |
| Washington | 20K | R+42.4 | 3,538 | 8,855 | 12,545 | 0.5% |
| Saunders | 20K | R+46.4 | 3,558 | 9,854 | 13,565 | 0.6% |
| Saunders | 20K | R+46.4 | 3,558 | 9,854 | 13,565 | 0.6% |
| Washington | 20K | R+42.4 | 3,538 | 8,855 | 12,545 | 0.5% |
| Washington | 19K | R+42.4 | 3,538 | 8,855 | 12,545 | 0.5% |
| Crawford | 17K | R+43.4 | 1,812 | 4,651 | 6,545 | 0.3% |
| Page | 17K | R+42.2 | 2,060 | 5,153 | 7,322 | 0.3% |
| Crawford | 17K | R+43.4 | 1,812 | 4,651 | 6,545 | 0.3% |
| Crawford | 16K | R+43.4 | 1,812 | 4,651 | 6,545 | 0.3% |
| Crawford | 16K | R+43.4 | 1,812 | 4,651 | 6,545 | 0.3% |
| Otoe | 16K | R+38.9 | 2,463 | 5,651 | 8,198 | 0.4% |
| Otoe | 16K | R+38.9 | 2,463 | 5,651 | 8,198 | 0.4% |
| Page | 16K | R+42.2 | 2,060 | 5,153 | 7,322 | 0.3% |
| Harrison | 16K | R+41.7 | 2,245 | 5,566 | 7,959 | 0.3% |
| Page | 16K | R+42.2 | 2,060 | 5,153 | 7,322 | 0.3% |
| Harrison | 15K | R+41.7 | 2,245 | 5,566 | 7,959 | 0.3% |
| Otoe | 15K | R+38.9 | 2,463 | 5,651 | 8,198 | 0.4% |
| Otoe | 15K | R+38.9 | 2,463 | 5,651 | 8,198 | 0.4% |
| Page | 15K | R+42.2 | 2,060 | 5,153 | 7,322 | 0.3% |
| Mills | 15K | R+39.0 | 2,456 | 5,671 | 8,253 | 0.4% |
| Mills | 15K | R+39.0 | 2,456 | 5,671 | 8,253 | 0.4% |
| Cass | 15K | R+40.6 | 2,077 | 5,007 | 7,217 | 0.3% |
| Harrison | 15K | R+41.7 | 2,245 | 5,566 | 7,959 | 0.3% |
| Mills | 15K | R+39.0 | 2,456 | 5,671 | 8,253 | 0.4% |
| Mills | 15K | R+39.0 | 2,456 | 5,671 | 8,253 | 0.4% |
| Harrison | 14K | R+41.7 | 2,245 | 5,566 | 7,959 | 0.3% |
| Cass | 14K | R+40.6 | 2,077 | 5,007 | 7,217 | 0.3% |
| Cass | 13K | R+40.6 | 2,077 | 5,007 | 7,217 | 0.3% |
| Shelby | 13K | R+42.9 | 1,811 | 4,600 | 6,505 | 0.3% |
| Cass | 13K | R+40.6 | 2,077 | 5,007 | 7,217 | 0.3% |
| Shelby | 12K | R+42.9 | 1,811 | 4,600 | 6,505 | 0.3% |
| Shelby | 12K | R+42.9 | 1,811 | 4,600 | 6,505 | 0.3% |
| Shelby | 12K | R+42.9 | 1,811 | 4,600 | 6,505 | 0.3% |
| Montgomery | 12K | R+39.0 | 1,508 | 3,486 | 5,074 | 0.2% |
| Montgomery | 11K | R+39.0 | 1,508 | 3,486 | 5,074 | 0.2% |
| Colfax | 11K | R+50.9 | 845 | 2,636 | 3,516 | 0.2% |
| Colfax | 10K | R+50.9 | 845 | 2,636 | 3,516 | 0.2% |
| Colfax | 10K | R+50.9 | 845 | 2,636 | 3,516 | 0.2% |
| Montgomery | 10K | R+39.0 | 1,508 | 3,486 | 5,074 | 0.2% |
| Montgomery | 10K | R+39.0 | 1,508 | 3,486 | 5,074 | 0.2% |
| Cuming | 10K | R+60.0 | 867 | 3,536 | 4,445 | 0.2% |
| Colfax | 10K | R+50.9 | 845 | 2,636 | 3,516 | 0.2% |
| Richardson | 10K | R+51.5 | 934 | 2,962 | 3,942 | 0.2% |
| Cuming | 9K | R+60.0 | 867 | 3,536 | 4,445 | 0.2% |
| Cuming | 9K | R+60.0 | 867 | 3,536 | 4,445 | 0.2% |
| Cuming | 9K | R+60.0 | 867 | 3,536 | 4,445 | 0.2% |
| Richardson | 8K | R+51.5 | 934 | 2,962 | 3,942 | 0.2% |
| Richardson | 8K | R+51.5 | 934 | 2,962 | 3,942 | 0.2% |
| Fremont | 8K | R+44.5 | 1,023 | 2,711 | 3,795 | 0.2% |
| Burt | 8K | R+45.1 | 983 | 2,632 | 3,656 | 0.2% |
| Richardson | 8K | R+51.5 | 934 | 2,962 | 3,942 | 0.2% |
| Nemaha | 8K | R+44.7 | 915 | 2,443 | 3,418 | 0.1% |
| Fremont | 7K | R+44.5 | 1,023 | 2,711 | 3,795 | 0.2% |
| Nemaha | 7K | R+44.7 | 915 | 2,443 | 3,418 | 0.1% |
| Burt | 7K | R+45.1 | 983 | 2,632 | 3,656 | 0.2% |
| Nemaha | 7K | R+44.7 | 915 | 2,443 | 3,418 | 0.1% |
| Fremont | 7K | R+44.5 | 1,023 | 2,711 | 3,795 | 0.2% |
| Nemaha | 7K | R+44.7 | 915 | 2,443 | 3,418 | 0.1% |
| Burt | 7K | R+45.1 | 983 | 2,632 | 3,656 | 0.2% |
| Burt | 7K | R+45.1 | 983 | 2,632 | 3,656 | 0.2% |
| Fremont | 7K | R+44.5 | 1,023 | 2,711 | 3,795 | 0.2% |
| Atchison | 6K | R+59.8 | 529 | 2,152 | 2,713 | 0.1% |
| Atchison | 6K | R+59.8 | 529 | 2,152 | 2,713 | 0.1% |
| Atchison | 5K | R+59.8 | 529 | 2,152 | 2,713 | 0.1% |
| Johnson | 5K | R+40.5 | 625 | 1,496 | 2,152 | 0.1% |
| Atchison | 5K | R+59.8 | 529 | 2,152 | 2,713 | 0.1% |
| Johnson | 5K | R+40.5 | 625 | 1,496 | 2,152 | 0.1% |
| Johnson | 5K | R+40.5 | 625 | 1,496 | 2,152 | 0.1% |
| Johnson | 4K | R+40.5 | 625 | 1,496 | 2,152 | 0.1% |
| Group | Omaha | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 80.1% | 57.4% |
▶Hispanic / Latino(19) | 9.0% | 19.3% |
▶Black / African American(13) | 6.2% | 12.2% |
Multiracial / Other | 2.2% | 4.0% |
▶Asian(6) | 2.0% | 6.0% |
▶Native American / Alaska Native(4) | 0.5% | 0.9% |
▶Middle Eastern / North African(9) | 0.4% | 0.9% |
Catholic-Evangelical edge: +13.7pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.9% | 43.4% | — | — | |
| 11.6% | 25.3% | — | — | |
| 9.4% | 20.6% | — | — | |
| 3.6% | 7.8% | — | — | |
LDS (Mormon) | 1.4% | 3.1% | — | — |
| 1.2% | 2.6% | — | — | |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 54.3% | — | — | — |
Who lives in the Omaha media market? 4,343,172 residents across 96 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+10.7 | R+64.8 | 54.0pp |
| Senate vs Governor | R+11.0 | R+64.8 | 53.7pp |
| President vs Senate | R+10.7 | R+11.0 | 0.3pp |